Cram101 Textbook Outlines to Accompany Fast Food Nation
Author:
Publisher:
Published: 2007
Total Pages: 132
ISBN-13: 9781428811317
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Market-led Strategic Change
Author: Nigel Piercy
Publisher: Routledge
Published: 2002
Total Pages: 780
ISBN-13: 075065225X
DOWNLOAD EBOOKThe third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. "Reality Checks" throughout the text challenge the reader to be realistic and pragmatic. The book confronts the critical issues now faced in strategic marketing: · escalating customer demands driving the imperative for superior value · totally integrated marketing to deliver customer value · the profound impact of electronic business on customer relationships · managing processes like planning and budgeting to achieve effective implementation At once pragmatic, cutting-edge and thought-provoking, Market-Led Strategic Change is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century. Hugely successful previous editions Thoroughly updated with and new cases 'Reality Checks' in each chapter to encourage pragmatic mindset
Democracy and Education
Author: John Dewey
Publisher: Createspace Independent Publishing Platform
Published: 1916
Total Pages: 456
ISBN-13:
DOWNLOAD EBOOK. Renewal of Life by Transmission. The most notable distinction between living and inanimate things is that the former maintain themselves by renewal. A stone when struck resists. If its resistance is greater than the force of the blow struck, it remains outwardly unchanged. Otherwise, it is shattered into smaller bits. Never does the stone attempt to react in such a way that it may maintain itself against the blow, much less so as to render the blow a contributing factor to its own continued action. While the living thing may easily be crushed by superior force, it none the less tries to turn the energies which act upon it into means of its own further existence. If it cannot do so, it does not just split into smaller pieces (at least in the higher forms of life), but loses its identity as a living thing. As long as it endures, it struggles to use surrounding energies in its own behalf. It uses light, air, moisture, and the material of soil. To say that it uses them is to say that it turns them into means of its own conservation. As long as it is growing, the energy it expends in thus turning the environment to account is more than compensated for by the return it gets: it grows. Understanding the word "control" in this sense, it may be said that a living being is one that subjugates and controls for its own continued activity the energies that would otherwise use it up. Life is a self-renewing process through action upon the environment.
Organization Development and Change
Author: Thomas G. Cummings
Publisher:
Published: 2006
Total Pages: 0
ISBN-13: 9781428811010
DOWNLOAD EBOOKThe Skilled Helper
Author: Gerard Egan
Publisher: Cengage Learning
Published: 2014
Total Pages: 464
ISBN-13: 9781285065786
DOWNLOAD EBOOKInternationally recognised for its successful problem-management approach to effective helping, this book offers a step-by-step guide to the counselling process.
Essentials of Marketing
Author: Frances Brassington
Publisher: Pearson Education
Published: 2007
Total Pages: 564
ISBN-13: 9780273708186
DOWNLOAD EBOOKBrassington and Pettitt's Essentials of Marketing is the indispensable introduction to the subject for all students taking a short or one-semester Marketing module - whatever their background. The second edition retains the lively writing style and authority of the authors' Principles of Marketing, and highlights the links between theory and practice by using fresh and topical case studies drawn from real-life, whilst focussing on the most important concepts and theories of Marketing. Essentials of Marketingalso boasts an unrivalled selection of online learning resources at www.pearsoned.co.uk/brassington, which includes multiple choice questions that test your learning and help monitor your progress, video interviews with top Marketing Managers, answering your questions on how they use the theories of marketing every day in their professional lives, a full online Glossary explaining the key terms of the subject, and weblinks for every chapter that help take your learning further! Dr Frances Brassington is Senior Lecturer in Retail Management and Marketing at Oxford Brookes University Dr Stephen Pettitt is Deputy Vice-chancellor of the University of Bedfordshire
Economic Fables
Author: Ariel Rubinstein
Publisher: Open Book Publishers
Published: 2012
Total Pages: 266
ISBN-13: 1906924775
DOWNLOAD EBOOK"I had the good fortune to grow up in a wonderful area of Jerusalem, surrounded by a diverse range of people: Rabbi Meizel, the communist Sala Marcel, my widowed Aunt Hannah, and the intellectual Yaacovson. As far as I'm concerned, the opinion of such people is just as authoritative for making social and economic decisions as the opinion of an expert using a model." Part memoir, part crash-course in economic theory, this deeply engaging book by one of the world's foremost economists looks at economic ideas through a personal lens. Together with an introduction to some of the central concepts in modern economic thought, Ariel Rubinstein offers some powerful and entertaining reflections on his childhood, family and career. In doing so, he challenges many of the central tenets of game theory, and sheds light on the role economics can play in society at large. Economic Fables is as thought-provoking for seasoned economists as it is enlightening for newcomers to the field.
The Startup of You (Revised and Updated)
Author: Reid Hoffman
Publisher: Crown Currency
Published: 2012-02-14
Total Pages: 274
ISBN-13: 0307888924
DOWNLOAD EBOOKThe groundbreaking #1 New York Times bestseller that taught a generation how to transform their careers—now in a revised and updated edition “A profound book about self-determination and self-realization.”—Senator Cory Booker “The Startup of You is crammed with insights and strategies to help each of us create the work life we want.”—Gretchen Rubin, author of The Happiness Project In this invaluable book, LinkedIn co-founder Reid Hoffman and venture capitalist Ben Casnocha show how to accelerate your career in today’s competitive world. The key is to manage your career as if it were a startup business: a living, breathing, growing startup of you. Why? Startups—and the entrepreneurs who run them—are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. These are the very same skills professionals need to get ahead today. This book isn’t about cover letters or résumés. Instead, you will learn the best practices of the most successful startups and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, stitch together multiple gigs in a portfolio career, or are launching your own venture, you need to know how to • adapt your career plans as pandemics rage and technologies upend industries • develop a competitive advantage so that you stand out from others at work • strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships • engineer serendipity that produces life-changing career opportunities • take proactive risks to become more resilient to industry tsunamis • tap your network for information and intelligence that help you make smarter decisions The career landscape has changed dramatically in the decade since Hoffman and Casnocha first published this guide. In an urgent update to the frameworks that have helped hundreds of thousands of people transform their careers, this new edition of The Startup of You will teach you how to achieve your boldest professional ambitions.
Jim Cramer's Getting Back to Even
Author: James J. Cramer
Publisher: Simon and Schuster
Published: 2009-10-13
Total Pages: 370
ISBN-13: 1439163545
DOWNLOAD EBOOKJim Cramer, host of CNBC's Mad Money and bestselling author and financial guru, offers specific advice about how to overcome your fear of the markets and put your investments back on track to recover from the financial debacle of 2008-2009. You don't even look at your 401(k) statements any longer. When mail comes from your broker or your mutual fund, you throw it in a drawer unopened. You know how bad things are and you're just waiting for them to improve before you start thinking about your money again. But how long will that take? How many opportunities will you miss while you hide your head in the sand? Shouldn't you be doing something? Jim Cramer says that there are positive steps you can take to start the financial healing process. You can start to get back to even, then go from there. Cramer explains how to make the best of the bad situation you're in, and how not to succumb to fear and panic. He tell you what steps to take depending on your age and your financial goals. Getting Back to Even will include advice on refinancing a mortgage, recovering from job loss or downsizing, and making a new financial plan. It will include twenty new rules for investing that fit the current economic climate. Jim Cramer believes that the stock market is still the best long-term investment anyone can make. He'll offer guidance on which stocks to select, or how to find a reliable and successful mutual-fund manager, and how to spot the economic recovery when it happens. Whether you're 25 and investing to build wealth or 65 and hoping to restore your retirement savings, you'll need the advice Jim Cramer offers in Getting Back to Even.
The Coding Manual for Qualitative Researchers
Author: Johnny Saldana
Publisher: SAGE
Published: 2009-02-19
Total Pages: 282
ISBN-13: 1446200124
DOWNLOAD EBOOKThe Coding Manual for Qualitative Researchers is unique in providing, in one volume, an in-depth guide to each of the multiple approaches available for coding qualitative data. In total, 29 different approaches to coding are covered, ranging in complexity from beginner to advanced level and covering the full range of types of qualitative data from interview transcripts to field notes. For each approach profiled, Johnny Saldaña discusses the method’s origins in the professional literature, a description of the method, recommendations for practical applications, and a clearly illustrated example.
