COVID-ology
COVID-ology

Author: Michael T. Myers, Jr.

Publisher: CRC Press

Published: 2022-12-16

Total Pages: 171

ISBN-13: 1000803171

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The COVID-19 outbreak and response has been characterized by institutional missteps, media misinformation, and economic and social upheavals. This book is intended to de-mystify and inform in a succinct and straightforward text. The lessons shared are applicable to other infectious diseases and future inevitable pandemics. Readers will learn about the origins of COVID-19, the disease it causes, tests and how they work, therapeutics and prophylactic measures such as vaccines. This text prepares readers to be better able to respond to future emerging infectious diseases and pandemics. Key Features Positively influences career choices within public health Applies basic science to problems raised by the COVID-19 pandemic such as vaccine development and herd immunity Prepares readers with context and tactics for understanding future infectious disease outbreaks Successfully used in college senior health sciences seminars Engaging and balanced treatment of the politicization of public health issues, especially COVID-19 Related Titles Goswami, S. & C. Day, eds. COVID-19 and SARS-CoV-2: The Science and Clinical Application of Conventional and Complimentary Treatments (ISBN 9781032011950). Koley, T. K. & M. Dhole. The COVID-19 Pandemic: The Deadly Coronavirus Outbreak (ISBN 9780367558895). Ryan, J. M., ed. COVID-19 – Two volume set (ISBN 9780367740610).

The Inside Book
The Inside Book

Author: Matthew Griffiths

Publisher:

Published: 2020-04-10

Total Pages: 24

ISBN-13:

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Why are we stuck inside? It's so Boring!? Or is it?

Buyology
Buyology

Author: Martin Lindstrom

Publisher: Currency

Published: 2010-02-02

Total Pages: 274

ISBN-13: 0385523890

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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Safety and Biological Effects in MRI
Safety and Biological Effects in MRI

Author: Devashish Shrivastava

Publisher: John Wiley & Sons

Published: 2020-11-17

Total Pages: 986

ISBN-13: 1118821289

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In vivo magnetic resonance imaging (MRI) has evolved into a versatile and critical, if not ‘gold standard’, imaging tool with applications ranging from the physical sciences to the clinical ‘-ology’. In addition, there is a vast amount of accumulated but unpublished inside knowledge on what is needed to perform a safe, in vivo MRI. The goal of this comprehensive text, written by an outstanding group of world experts, is to present information about the effect of the MRI environment on the human body, and tools and methods to quantify such effects. By presenting such information all in one place, the expectation is that this book will help everyone interested in the Safety and Biological Effects in MRI find relevant information relatively quickly and know where we stand as a community. The information is expected to improve patient safety in the MR scanners of today, and facilitate developing faster, more powerful, yet safer MR scanners of tomorrow. This book is arranged in three sections. The first, named ‘Static and Gradient Fields’ (Chapters 1-9), presents the effects of static magnetic field and the gradients of magnetic field, in time and space, on the human body. The second section, named ‘Radiofrequency Fields’ (Chapters 10-30), presents ways to quantify radiofrequency (RF) field induced heating in patients undergoing MRI. The effect of the three fields of MRI environment (i.e. Static Magnetic Field, Time-varying Gradient Magnetic Field, and RF Field) on medical devices, that may be carried into the environment with patients, is also included. Finally, the third section, named ‘Engineering’ (chapters 31-35), presents the basic background engineering information regarding the equipment (i.e. superconducting magnets, gradient coils, and RF coils) that produce the Static Magnetic Field, Time-varying Gradient Magnetic Field, and RF Field. The book is intended for undergraduate and post-graduate students, engineers, physicists, biologists, clinicians, MR technologists, other healthcare professionals, and everyone else who might be interested in looking into the role of MRI environment on patient safety, as well as those just wishing to update their knowledge of the state of MRI safety. Those, who are learning about MRI or training in magnetic resonance in medicine, will find the book a useful compendium of the current state of the art of the field.

Digital Contact Tracing for Pandemic Response
Digital Contact Tracing for Pandemic Response

Author: Jeffrey P. Kahn

Publisher: JHU Press

Published: 2020-05-29

Total Pages: 156

ISBN-13: 1421440628

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As nations race to hone contact-tracing efforts, the world's experts consider strategies for maximum transparency and impact. As public health professionals around the world work tirelessly to respond to the COVID-19 pandemic, it is clear that traditional methods of contact tracing need to be augmented in order to help address a public health crisis of unprecedented scope. Innovators worldwide are racing to develop and implement novel public-facing technology solutions, including digital contact tracing technology. These technological products may aid public health surveillance and containment strategies for this pandemic and become part of the larger toolbox for future infectious outbreak prevention and control. As technology evolves in an effort to meet our current moment, Johns Hopkins Project on Ethics and Governance of Digital Contact Tracing Technologies—a rapid research and expert consensus group effort led by Dr. Jeffrey P. Kahn of the Johns Hopkins Berman Institute of Bioethics in collaboration with the university's Center for Health Security—carried out an in-depth analysis of the technology and the issues it raises. Drawing on this analysis, they produced a report that includes detailed recommendations for technology companies, policymakers, institutions, employers, and the public. The project brings together perspectives from bioethics, health security, public health, technology development, engineering, public policy, and law to wrestle with the complex interactions of the many facets of the technology and its applications. This team of experts from Johns Hopkins University and other world-renowned institutions has crafted clear and detailed guidelines to help manage the creation, implementation, and application of digital contact tracing. Digital Contact Tracing for Pandemic Response is the essential resource for this fast-moving crisis. Contributors: Joseph Ali, JD; Anne Barnhill, PhD; Anita Cicero, JD; Katelyn Esmonde, PhD; Amelia Hood, MA; Brian Hutler, Phd, JD; Jeffrey P. Kahn, PhD, MPH; Alan Regenberg, MBE; Crystal Watson, DrPH, MPH; Matthew Watson; Robert Califf, MD, MACC; Ruth Faden, PhD, MPH; Divya Hosangadi, MSPH; Nancy Kass, ScD; Alain Labrique, PhD, MHS, MS; Deven McGraw, JD, MPH, LLM; Michelle Mello, JD, PhD; Michael Parker, BEd (Hons), MA, PhD; Stephen Ruckman, JD, MSc, MAR; Lainie Rutkow, JD, MPH, PhD; Josh Sharfstein, MD; Jeremy Sugarman, MD, MPH, MA; Eric Toner, MD; Mar Trotochaud, MSPH; Effy Vayena, PhD; Tal Zarsky, JSD, LLM, LLB

Red
Red

Author: Michael Hall

Publisher: HarperCollins

Published: 2015-02-03

Total Pages: 43

ISBN-13: 0062371800

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A blue crayon mistakenly labeled as "red" suffers an identity crisis in this picture book by the New York Times–bestselling creator of My Heart Is Like a Zoo. This funny, heartwarming, colorful picture book about finding the courage to be true to your inner self can be read on multiple levels, and it offers something for everyone. Funny, insightful, and colorful, Red: A Crayon's Story is about being true to your inner self and following your own path despite obstacles that may come your way. Red will appeal to fans of Lois Ehlert, Eric Carle, and The Day the Crayons Quit, and makes a great gift for readers of any age! Red has a bright red label, but he is, in fact, blue. His teacher tries to help him be red (let's draw strawberries!), his mother tries to help him be red by sending him out on a playdate with a yellow classmate (go draw a nice orange!), and the scissors try to help him be red by snipping his label so that he has room to breathe. But Red is miserable. He just can't be red, no matter how hard he tries! Finally, a brand-new friend offers a brand-new perspective, and Red discovers what readers have known all along. He's blue!

Casino-Ology
Casino-Ology

Author: Bill Zender

Publisher: Anthony Curtis

Published: 2008

Total Pages: 313

ISBN-13: 9780929712277

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Is casino management an art? It is for the best casino managers! And Bill Zender knows the art of casino management. In addition to having worked in, managed, and owned casinos for decades, Zender has also been an enforcement agent for the Nevada Gaming Control Board, as well as spent time as an advantage player, exploiting the vulnerabilities of casinos from the civilian side of the tables. Today, he travels the globe consulting for the international casino industry. InCasino-ology, Zender argues against excessive card-counter and shuffle-tracker countermeasures in favor of hand production to increase profits, and concludes that rhythmic dice rollers aren't the threat they're made out to be. He details the dangers of customer-service breaches; ill-conceived non-negotiable-chip programs; and past-posting, marked-card, and false-shuffle scams. He addresses player tracking systems, 6-5 payouts for blackjacks, the subtleties of marketing to Asian customers, nuances of thederivative pit games, even the science of turning around a distressed casino. By challenging long-cherished conventions,Casino-ology provides contrarian and radical, but proven, solutions to common gaming issues, all in the service of refining the art of casino management.

The Impact of the Covid-19 Pandemic on People and their Lives
The Impact of the Covid-19 Pandemic on People and their Lives

Author: R C Sobti

Publisher: Taylor & Francis

Published: 2023-09-25

Total Pages: 325

ISBN-13: 1000775607

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This book explores the unparalleled adversities and strain that the COVID-19 pandemic caused on the social and economic lives of people. The book allows readers a glimpse into the experiences of death of near and dears, loss of livelihood, psychological trauma, restrictions on movement and social life, shifts in international relations, and effects on big and small industries caused by the pandvnemic. It focusses on the major shifts caused within communities and highlights how politics, power dynamics, and socio-cultural systems have been reset and recovered during recent times. The volume also offers suggestions to offset economic hardships the pandemic has caused especially to the poor and marginalized as well as policy changes to help governments and communities to build more resilient economic and health infrastructure and support systems. With interdisciplinary contributions, this book is an essential read for students and researchers of public health, social sciences, health economics, healthcare management, development studies, public policy, and South Asian studies.

Post-Truth
Post-Truth

Author: Steve Fuller

Publisher: Anthem Press

Published: 2018-05-25

Total Pages: 220

ISBN-13: 1783086955

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‘Post-truth’ was Oxford Dictionaries 2016 word of the year. While the term was coined by its disparagers in the light of the Brexit and US presidential campaigns, the roots of post-truth lie deep in the history of Western social and political theory. Post-Truth reaches back to Plato, ranging across theology and philosophy, to focus on the Machiavellian tradition in classical sociology, as exemplified by Vilfredo Pareto, who offered the original modern account of post-truth in terms of the ‘circulation of elites’. The defining feature of ‘post-truth’ is a strong distinction between appearance and reality which is never quite resolved and so the strongest appearance ends up passing for reality. The only question is whether more is gained by rapid changes in appearance or by stabilizing one such appearance. Post-Truth plays out what this means for both politics and science.