Product-Country Images
Product-Country Images

Author: Nicolas Papadopoulos

Publisher: Routledge

Published: 2014-05-01

Total Pages: 504

ISBN-13: 1317953193

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This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.

Cognitive Organization and Change
Cognitive Organization and Change

Author: R. S. Wyer, Jr.

Publisher: Psychology Press

Published: 2019-01-22

Total Pages: 426

ISBN-13: 1317722590

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This book grew out of a graduate course in cognitive organization and change that the author taught during his tenure at the University of Illinois at Chicago Circle. Two primary objectives of the course are reflected in this book: first, to provide a general conceptual framework for critically and systematically analyzing research and theory on attitude and opinion change; second, to stimulate research on fundamental problems, related to these phenomena, that are made salient as a result of this analysis. First published in 1974. Routledge is an imprint of Taylor & Francis, an informa company.

Social Judgment
Social Judgment

Author: Muzafer Sherif

Publisher: Praeger Pub Text

Published: 1980

Total Pages: 218

ISBN-13: 9780313224386

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The results of collaborative research on attitudes and attitude change in terms of basic findings and principles from laboratory studies of judgment in general and of assimilation-contrast effects in particular.

Marketing, Technology and Customer Commitment in the New Economy
Marketing, Technology and Customer Commitment in the New Economy

Author: Harlan E. Spotts

Publisher: Springer

Published: 2014-11-03

Total Pages: 340

ISBN-13: 3319117793

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​This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Advertising Communications and Promotion Management
Advertising Communications and Promotion Management

Author: John R. Rossiter

Publisher:

Published: 1998

Total Pages: 640

ISBN-13: 9780071155144

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This edition of this bestselling advertising and promotion management text contains a wealth of radically new material, although it is still based on the highly-regarded Rossiter and Percy framework. It is primarily aimed at students at the MBA level who are taking courses in advertising management or marketing communications, rather than undergraduates taking descriptive courses in advertising. Although much of the coverage is radically new, the text is based upon the highly-regarded Rossiter-Percy framework for advertising communications and promotion management introduced in the first edition in 1987. The new name for the revision reflects the integration of mainstream advertising with corporate communications, direct response advertising, and promotions. A completely new section, Part 5, covers integrated communications strategy. Part 6 on Media Strategy has been expanded to incorporate both traditional advertising media and the new media. A broader perspective has been taken throughout the new edition, with more emphasis on corporate communications and business products and services in addition to the traditional focus on consumer packaged goods.

Country of Origin Effect
Country of Origin Effect

Author: Isaac Cheah

Publisher: Routledge

Published: 2020-06-29

Total Pages: 132

ISBN-13: 0429535651

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This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome or take advantage of COO in their strategies. The contributors explore a variety of strategies for utilising Country of Origin, including how country image can influence market entry positioning strategies, and how brand heritage can be utilised as a communication tool. There is also a study of what percentage of online products require COO identification, and whether this percentage correlates to customer satisfaction. Several contributors look at consumers’ preference for food in relation to COO and authenticity, and further chapters explore the impact of consumer identification with a nation on how they evaluate brands. As Country of Origin is increasingly evaluated by consumers and used by marketers to safeguard locally-owned products, this book will be of interest to those studying the relationship between country-authentic brands and their promotion in the global marketplace. This book was originally published as a special issue of the Journal of Promotion Management.

Food, People and Society
Food, People and Society

Author: Lynn J. Frewer

Publisher: Springer Science & Business Media

Published: 2013-03-09

Total Pages: 467

ISBN-13: 3662046016

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A unique insight into the decision-making and food consumption of the European consumer. The volume is essential reading for those involved in product development, market research and consumer science in food and agro industries and academic research. It brings together experts from different disciplines in order to address the fundamental issues related to predicting food choice, consumer behavior and societal trust in quality and safety regulatory systems. The importance of the social and psychological context and the cross-cultural differences and how they influence food choice are also covered in great detail.

National Image and Competitive Advantage
National Image and Competitive Advantage

Author: Eugene D. Jaffe

Publisher: Copenhagen Business School Press

Published: 2001

Total Pages: 194

ISBN-13:

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This book features in-depth analyses of interactions between brand, country and product images; real-life examples of country branding; and guidelines for managerial action, making it a usful resource for students of International Marketing, International Business and Consumer Behaviour as well as for international marketing managers, industry leaders and government officials. Subjects covered include: Consumers' perception of countries as sources for brands and products; how to utilize country try image by the firm; how to manage national promotion campaigns of country image; country of origin labeling requirements; the use of the made-in label as a trade barrier; and the future role of brand and country images in the age of eCommerce. Eugene D. Jaffe is Professor and Israel D. Nebenzahl is Associate Professor, both at the Graduate School of Business Administration, Bar-Ilan University, Israel.