Cool Brands
Cool Brands

Author: Liz Gogerly

Publisher: Lerner Publications

Published: 2012-01-01

Total Pages: 36

ISBN-13: 0761377700

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Looks at brands, logos, and labels, including such famous brands as Coca-Cola, Apple, and Facebook.

How Cool Brands Stay Hot
How Cool Brands Stay Hot

Author: Joeri Van Den Bergh

Publisher: Kogan Page Publishers

Published: 2013-03-03

Total Pages: 288

ISBN-13: 074946805X

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How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.

How Cool Brands Stay Hot
How Cool Brands Stay Hot

Author: Joeri Van den Bergh

Publisher: Kogan Page Publishers

Published: 2011-02-03

Total Pages: 272

ISBN-13: 0749462515

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Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives them and how do you develop the right brand strategies to reach this critical generation? How Cool Brands Stay Hot reveals what drives Generation Y and how you can reach them. Based on important new research, it provides insights into the consumer psychology and behaviour of 'the Millennials'. It will help you to re-connect with the new generation of consumers by understanding their likes and dislikes, and how you can make your advertising, marketing and branding relevant to them.Full of statistics and case studies including Nokia, Nivea, PlayStation, Coca Cola, Volkswagen, Smirnoff, Red Bull, H&M, and Levi's, How Cool Brands Stay Hot provides you with creative ideas on how to position, develop and promote your brands to the new consumer generation. Twenty-five per cent of this book's net royalties will be donated to the Staying Alive Foundation - a global HIV/AIDS charity empowering young people. http://foundation.staying-alive.org

The Routledge Companion to Identity and Consumption
The Routledge Companion to Identity and Consumption

Author: Ayalla Ruvio

Publisher: Routledge

Published: 2013

Total Pages: 424

ISBN-13: 0415783062

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The Routledge Companion to Identity and Consumption introduces the reader to state-of-the-art research, written by the world's leading scholars regarding the interplay between identity and consumption. With chapters discussing the theory, research and practical implications of the relationships between identity and consumption, including, for example the way they change across our life span, this book will be a valuable reference source for students and academics from a variety of disciplines.

Creating Brand Cool
Creating Brand Cool

Author: Joan Abraham

Publisher: Routledge

Published: 2021-05-16

Total Pages: 108

ISBN-13: 1000386368

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In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings. Leveraging her 26 years of experience in online marketing and branding, Joan Abraham reveals the thought process behind successfully addressing today’s marketing challenge: clearly defining the business’s brand essence using its owned social media channels to personalize the full character of the brand. Creating Brand Cool addresses the importance of developing a unique state of being that personally resonates with today’s consumer. Abraham energizes the creative and strategic thinking for attracting and maintaining brand loyalty when the competition is a click away. Appealing to branding and social media marketing professionals, as well as students in these fields, this book is a primer for building an online community and distinguishing a brand from the competition. It is relevant to all types of business, from small businesses to globally recognized brands.

Kiplinger's Personal Finance
Kiplinger's Personal Finance

Author:

Publisher:

Published: 2004-10

Total Pages: 122

ISBN-13:

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The most trustworthy source of information available today on savings and investments, taxes, money management, home ownership and many other personal finance topics.

How Cool Brands Stay Hot
How Cool Brands Stay Hot

Author: Joeri Van Den Bergh

Publisher: Kogan Page Publishers

Published: 2016-04-03

Total Pages: 312

ISBN-13: 0749477210

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WINNER: Berry-AMA Book Award 2012 (1st edition) WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition) How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering proven strategies to market to these groups more effectively and remain a relevant, appealing brand. Featuring interviews with global marketing executives of successful brands such as the BBC, Converse, Coca-Cola, eBay and MasterCard along with case studies from companies including H&M, MTV and Diesel, it guides readers in developing the right strategies to leave a lasting business impact. This fully revised 3rd edition of How Cool Brands Stay Hot goes beyond the discussion of Generation Y, expanding its reach with an entirely new chapter on Generation Z and a detailed analysis of the impact that issues such as recession, social media and mobile marketing have had on these consumers. Based on new figures, case studies and interviews, it provides a fresh take on what remain critical issues for anyone hoping to market to those who come after Generation X.