This text provides a comprehensive look at the fast growing meetings and convention market segment. A useful “how- to” guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. In addition, it profiles the customer for meetings and conventions, the planners in charge of site selection, and facilities they commonly use. Also includes “Industry Insiders” planning tips and case studies direct from professionals in Convention Services departments.
This textbook, used in more than 200 schools of hotel management, provides comprehensive coverage of all facets of marketing , selling and servicing of meetings and conventions. Each chapter opens with an insightful analysis of the chapter subject by outstanding practitioners in the meetings industry. This Ninth Edition provides even more comprehensive and up-to-date information-as well as additional features such as Internet Exercises, More Online boxes and Worth Watching video boxes.
Covers all facets of convention organization and service, types of convention, and the companies that stage such events. How to reach these groups and sell to them is discussed, with advice offered on negotiation and contracts.
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. This best-selling textbook provides students with the most current and comprehensive coverage of the convention industry. Students receive a comprehensive look at conventions and meetings marketing and learn how to successfully sell to groups and how to service their business after the sale.
In Towards a New CISG, Leandro Tripodi discusses the aging and need for renovation of the 1980 Vienna Sales Convention. Changes in global political circumstances and to the economy of international sales of goods have rendered the 1980 CISG a dated legal instrument. Its recognized flexibility is not sufficient to cope with past and, especially, with future changes brought about by the introduction of new technologies affecting all kinds of goods subject to trade. In light of the challenges posed by 21st-century commerce, Dr. Tripodi proposes the adoption of a Convention on the International Sale of Goods and Services (CISGS). The idea of a new convention is based on the following facts: 1) goods and services are no longer as distinguishable as they were in 1980; 2) sales of goods and sales (i.e., the provision) of services are not as easy to apportion as the CISG supposes and can hardly continue to be treated separately by the legal sources of international trade.
"Hotel Convention Sales, Services, and Operations examines the precipitating factors and emerging trends in the hospitality industry and how they have contributed to the growth of the meetings and conventions market, including a look at the financial impact of this global industry in both private and public sectors of the economy. This "how-to" guide takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. The author introduces the types of groups holding meetings and conventions, the planners in charge of site selection, and the facilities they commonly use. The basics of marketing are introduced, and the role of Convention and Visitors' Bureaus is considered. Readers will gain understanding of the sales and negotiation process between buyers and sellers of these services."--Jacket.
Conferences and conventions are one of the fastest growing areas of the events industry. This is a substantially important sector yet research into many dimensions is in its infancy. This timely book, uniquely presents a ‘state of the art’ synthesis of the research on both demand and supply sides of the industry as well as insights into how current and future trends are affecting conferences and conventions. This volume provides a critical review of the players involved in conferences and conventions; destination image and impacts; and current and future trends. The players in the industry include attendees/delegates, professional conference organisers, and association meeting planners. On the destination side, conference venues and facilities, along with convention and visitor bureaux are examined, as well as how destination image can be developed and improved. Further, this section considers the economic, social and environmental impacts of conferences and conventions. The final section considers some of the major trends that are likely to impact on the industry, including climate change, new technologies and risk and crisis management. To reflect the sector’s international nature case studies and examples from different geographical regions are included throughout. By identifying gaps in our knowledge, and presenting a collection of themes to guide future research, this book not only adds to our current knowledge, but will underpin the advancement of knowledge in the future. This book is essential reading for all those interested in Events.
This text covers all facets of convention organization and service, types of convention, and the companies that stage such events. It discusses how to reach these groups and sell to them, with advice offered on negotiation and contracts.
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments
This book describes and analyses the rules and provisions of the United Nation Convention on the International Sale of Goods of 1980 - CISG-. The authors explain the details of the CISG’s text, report the essence of the scholarly discussions of its issues, and, in particular, present numerous cases decided by courts and arbitration tribunals both as illustrations of problems arising under the CISG and as case law interpreting the Convention. The book is mainly intended to be used in teaching, but it can also help practitioners to understand the structure and basic solutions of sales law issues encoded in the CISG.
