Destination Marketing for Convention and Visitor Bureaus
Author: Richard B. Gartrell
Publisher:
Published: 1988
Total Pages: 340
ISBN-13:
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The Business and Management of Convention and Visitor Bureaus
Author: Krzysztof Celuch
Publisher:
Published: 2020
Total Pages: 0
ISBN-13: 9781911396802
DOWNLOAD EBOOKMeetings are a major source of revenue for the countries and cities and that host them. But competition to win meetings and events is growing fast as new Convention and Visitors Bureaus are opening up all over the world and existing are expanding and modernizing their offer in order to increase their share of this market.However, in cities and countries busy sales and marketing staff, politicians and local authorities often struggle to keep up to date with the many tools and techniques that can help them bring business to their locations. New staff in particular often feel the need for a structured, comprehensive guide to sources of business for their destination as well as detailed instruction on the most effective ways of bringing meetings and events to fill their meetings spaces, restaurants, venues and create loyal clients. The Business and Management of Convention and Visitor Bureaus - a global approach is the solution to these issues. It provides a clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their destination. Accessible, global and informative, this is essential reading for all future business event and conference managers, destination managers as well clients and meeting planners.
Managing Destination Marketing Organizations
Author: Robert Clayton Ford
Publisher:
Published: 2008
Total Pages: 568
ISBN-13:
DOWNLOAD EBOOKDestination Marketing and Management
Author: Youcheng Wang
Publisher: CABI
Published: 2011
Total Pages: 380
ISBN-13: 1845937627
DOWNLOAD EBOOKThis book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management.
Tourism and Hospitality Marketing
Author: Simon Hudson
Publisher: SAGE
Published: 2009-05-12
Total Pages: 490
ISBN-13: 1849204888
DOWNLOAD EBOOKWith over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Marketing Destinations and Venues for Conferences, Conventions and Business Events
Author: Rob Davidson
Publisher: Routledge
Published: 2012-05-31
Total Pages: 296
ISBN-13: 1136380361
DOWNLOAD EBOOKMarketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments
Convention Tourism
Author: Kaye Sung Chon
Publisher: Routledge
Published: 2014-05-22
Total Pages: 280
ISBN-13: 1136793607
DOWNLOAD EBOOKConvention Tourism: International Research and Industry Perspectives is a thorough analysis of the industry's key markets, combining insightful articles with detailed case studies. Equally valuable as a professional handbook, research reference guide, and textbook, this comprehensive book includes an account of the history of convention tourism and its economic contributions, marketing and human resources analyses, global and regional developments, and research issues and challenges.
Hotel Convention Sales, Services and Operations
Author: Pat Golden-Romero
Publisher: Routledge
Published: 2007-06-07
Total Pages: 320
ISBN-13: 1136398074
DOWNLOAD EBOOKThis text provides a comprehensive look at the fast growing meetings and convention market segment. A useful “how- to” guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. In addition, it profiles the customer for meetings and conventions, the planners in charge of site selection, and facilities they commonly use. Also includes “Industry Insiders” planning tips and case studies direct from professionals in Convention Services departments.
BoogarLists | Directory of Convention Bureaus
Author:
Publisher: BoogarLists
Published:
Total Pages: 15
ISBN-13:
DOWNLOAD EBOOKMarketing Destinations and Venues for Conferences, Conventions and Business Events
Author: Tony Rogers
Publisher: Routledge
Published: 2015-11-19
Total Pages: 343
ISBN-13: 1317528786
DOWNLOAD EBOOKMarketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges. The 2nd Edition has also been updated to include: New content on: destination marketing organisations’ and venues’ use of technology, use and impact of social media, sponsorship and partnership issues, economic changes as well as their responses to demand for sustainable meetings locations Updated and new case studies on growth areas and emerging markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa and South America, but also to include material on mature markets, destinations and venue operators A genuinely international focus in terms of content and examples New review and discussion questions and, where appropriate, learning outcomes New online resource package for students and lecturers including: weblinks, power point slides and project questions (coming soon). Accessible, global and informative, this is essential reading for all future business event and conference managers.
