A - Airports
A - Airports

Author: British Library

Publisher: Walter de Gruyter

Published: 2012-05-21

Total Pages: 528

ISBN-13: 3111725944

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The Advertising Business
The Advertising Business

Author: John Philip Jones

Publisher: SAGE

Published: 1999-02-10

Total Pages: 564

ISBN-13: 9780761912392

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This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts.

How to Produce Effective TV Commercials
How to Produce Effective TV Commercials

Author: Hooper White

Publisher: McGraw-Hill Companies

Published: 1994

Total Pages: 314

ISBN-13:

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Praise for "How to Produce Effective TV Commercials" Hooper White is unique in the world of television production. In addition to being a great creative, he understands the business side of production. He has produced some of the all-time great commercials and has helped us through the intricacies of the cost of television commercials." -- John E. Ruhaak, Vice President Advertising and Promotion, United Airlines Hooper White is indeed a rare avis . . . a commercial producer who is neither an agency salesman/an apologist nor a client cost-cutting crusader. His book is excellent for both the novice and the experienced practitioner." -- Rob Klugman, Vice President Corporate Development, Adolph Coors Brewing Company "For many years Hooper White has enhanced the impact and cost-effectiveness of our TV commercials. The latest edition of his book is very comprehensive, readable, up-to-the-minute, and based on years of hands-on experience. It's simply the best reference of its kind." -- Jay Qualman, General Director of Advertising Buick Motor Division, General Motors Corporation