Continuing to Broaden the Marketing Concept
Continuing to Broaden the Marketing Concept

Author: Dawn Iacobucci

Publisher: Emerald Group Publishing

Published: 2020-09-17

Total Pages: 328

ISBN-13: 1787548244

DOWNLOAD EBOOK

Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.

Continuing to Broaden the Marketing Concept
Continuing to Broaden the Marketing Concept

Author: Dawn Iacobucci

Publisher: Emerald Group Publishing

Published: 2020-09-17

Total Pages: 384

ISBN-13: 9781787548251

DOWNLOAD EBOOK

Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.

Introduction to Business
Introduction to Business

Author: Lawrence J. Gitman

Publisher:

Published: 2024-09-16

Total Pages: 1455

ISBN-13:

DOWNLOAD EBOOK

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Artificial Intelligence in Marketing
Artificial Intelligence in Marketing

Author: K. Sudhir

Publisher: Emerald Group Publishing

Published: 2023-03-13

Total Pages: 247

ISBN-13: 1802628770

DOWNLOAD EBOOK

Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).

Marketing in the 21st Century: Concepts, Challenges and Imperatives
Marketing in the 21st Century: Concepts, Challenges and Imperatives

Author: Henry Kyambalesa

Publisher: Routledge

Published: 2017-11-01

Total Pages: 244

ISBN-13: 1351781715

DOWNLOAD EBOOK

This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out.

The Vulnerable Consumer
The Vulnerable Consumer

Author: Angela Y. Lee

Publisher: Emerald Group Publishing

Published: 2024-06-24

Total Pages: 188

ISBN-13: 1802629572

DOWNLOAD EBOOK

Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars provide new insights, approaches and directions to set out for research on consumer vulnerabilities.

Digital Economy Post COVID-19 Era
Digital Economy Post COVID-19 Era

Author: Prashant Mishra

Publisher: Springer Nature

Published: 2023-12-03

Total Pages: 996

ISBN-13: 9819901979

DOWNLOAD EBOOK

This book presents the future directions of the digital economy post Covid-19 era. The chapters of this book cover contemporary topics on digital economy and digital initiatives undertaken by various organizations. Overall, the book shares insights on how organizations can adapt and transform their processes, structure, and strategies to remain relevant and competitive in the new business and economic environment. These insights also emerge from multidisciplinary discussions in various management domains, such as, consumer behaviour and marketing, economics, finance and accounting, entrepreneurship and small business management, environmental, social and governance compliance, future of work, human resource management, leadership, inclusive workforce, information systems and decision sciences, international business and strategy, and operations and supply chain management.

Handbook of Research Methods in Consumer Psychology
Handbook of Research Methods in Consumer Psychology

Author: Frank R. Kardes

Publisher: Routledge

Published: 2019-04-15

Total Pages: 528

ISBN-13: 1351137700

DOWNLOAD EBOOK

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.

Sustainable Business in the Era of Digital Transformation
Sustainable Business in the Era of Digital Transformation

Author: Mariusz Sołtysik

Publisher: Taylor & Francis

Published: 2024-06-21

Total Pages: 102

ISBN-13: 1040051243

DOWNLOAD EBOOK

Sustainable development is a complex issue and despite many studies and publications in recent years, it remains poorly recognised on best practices in core business areas. Achieving the Sustainable Development Goals in accordance with the 2030 Agenda for Sustainable Development depends on research and innovation. Therefore, the transition to sustainable development requires investment in technology, new business models, and social and environmental innovations that contribute to shaping new business and promoting sustainable business practices. This book seeks to understand how sustainability affects core business areas, with a focus on strategic and entrepreneurial activities. Given these considerations, the main purpose of this book is twofold: (1) to contribute to a better understanding of important and current trends in the field of sustainable transformation in core business areas; and (2) to provide a comprehensive overview of quantitative and qualitative studies in the field. The book ultimately seeks to shed light on how companies are implementing sustainable transformation in the core areas of product and marketing, entrepreneurship, and innovation, which is supported by appropriate project management strategies. The book provides researchers and upper-level students in economics, business, and other social sciences with an overview of interdisciplinary theoretical and conceptual perspectives and frameworks for successful business transformation. It will be of particular value to those researching sustainable development and strategic management.