Are you fed up of writing blogs, recording podcasts or creating videos and not getting anything from it? Are you overwhelmed by Social Media, SEO, Email Marketing, Paid Ads? Are you sick of wasting your time with poor performing 'Content Marketing' and now want to actually make some money and grow your business?! Content Marketing offers the biggest opportunity for growth, but the world is overcrowded and overwhelmed with content. If you don't do things a little differently, then you don't stand a chance. If you want to build an audience, create fans, and start making money from your content, then you need to be a Content Maverick. Our revolutionary Content Mavericks process, takes you through 7 logical steps to create a content marketing strategy that not only helps you create insanely shareable content but also GENERATES SALES! So, are you going to continue banging your head against the wall or are you going to stand out and grow your business faster than ever before?
All successful leaders have a secret power - where's yours? When leadership becomes a byword for control, and trust is outdated - how should YOU respond? 'Believe nothing, test everything'. This is the war cry of the maverick. This scream, an essential cornerstone of the maverick mindset. Leadership and maverick expert Judith Germain provides the blueprint to becoming a successful leader. - Discover the 5 maverick attributes all 'natural leaders' possess - Master the 8 maverick capabilities that all successful leaders demonstrate - Extend your influence by utilising the 3 key power bases - Become a transformational leader by deploying the Maverick DRIVEN Leadership(TM) Methodology 'Judith is one of those rare people who actually knows what she's talking about. She provides results based on good research and a professional approach'. Peter Clayton, author of 'Body Language at Work' and body language consultant for the BBC and ITV
She just wants to prove she is a boss lady, an advertising guru. He wants to be the coolest weirdo in the Ad world. One seeks assurance while another is a free-spirited sapien. But when two achievers are thrown together to achieve their own dreams, they might discover that ‘love in the office’ is the beginning of a roller coaster ride they can’t escape. A Leo and a Sagittarian- House on Fire, for sure! Meet Akira and Veer on this crazy quirky ride where love-o-meter is pitched at a million!
Game On tells the story of how and why the sports media industry grew to become one of the most important and profitable components of the global entertainment landscape.
Semco is one of Latin America's fastest-growing companies, acknowledged to be the best in Brazil to work for, and with a waiting list of thousands of applicants waiting to join it. Here, the author shares his secrets, and tells how he tore up the rule books.
In Never Content, author Harry Bruce works from confidential corporate documents and candid interviews - in what is now hailed as 'Canada's insurance-consolidation sweepstakes' - to unravel and uncover the values, personalities and maneuvers that took Maritime Life from stalwart survivor to surprise victor in a takeover game in which only the strong survive. Never Content is the captivating tale of a financial-services company whose incredible success is borne out of dissatisfaction with the status quo and an original approach that never fails to surprise Bay Street. Originally conceived as a homegrown alternative to the out-of-province operators who dominated the business, Maritime Life has been a constant contrarian. It was the first to computerize its accounting system, replace career sales agents in favour of independent agents and provide the armed services with group insurance. It has been an industry leader in product innovation. The story of Maritime Life has produced a unique corporate culture, over two thousand employees, more than $14 billion in assets under administration and one of the top life insurance companies in Canada. Veteran reporter and social commentator Harry Bruce delivers a powerful business story set against a vast sweep of history-a riveting and inspiring tale of acquisition and advantage with telling lessons for any student of business strategy.
INTRODUCTION There comes a time when the elastic snaps. When you push yourself to breaking point, and everything crashes down. My breaking point came on a gloomy Monday morning commute in 2015. Sitting in my car, waiting for the lights to change, I looked at two guys in their cars on either side of me. They looked as miserable as I felt. At that moment, I burst into tears. “What the fuck was I doing with my life?” I was unhappy in my personal life and hated my job. I couldn’t see a way out. I was too invested in my career; too old to start again. Looking back, I didn’t know jack shit about building a fitness business. Corporate marketing is one thing. Doing everything from scratch alone in a different industry is another. I didn’t have a creative agency or a multimillion-pound budget. All I had was a Personal Trainer certificate and the ironparadisefitness.com domain name. Nevertheless, I started building my online empire. Or, as I now refer to it, pissing in the wind for two years. I would write lousy articles, post selfies, and wonder why clients weren’t beating down my virtual door. Desperate to carve a way out of corporate life, I vowed not to quit. My business was my obsession. Going out, meeting friends, and taking a break were a rarity. I thought it was the only way to be successful. I became a hermit. A recluse. Like the creepy guy kids fear in horror movies. “That’s Old Man Mitchell from No. 29. He never leaves the house.” “Some say he only goes outside to dispose of the dead bodies.” I wasn’t that bad, but my social life went on ice. I studied nutrition and learned the intricacies of exercise mechanics. I read books and invested in courses on social media, copywriting, and web design. Iron Paradise Fitness had consumed my entire life, and I loved it. It was the fire in my belly I’d been missing. The passion I needed. Although, it did make for awkward conversations on Tinder dates. “What do you like to do in your spare time?” The innocent question would come. “Well, I’m building my own business right now, so that’s my main focus.” “Ah, cool. But what do you like to do for fun?” “Work on my business.” “Yeah, but what about when you’re not doing that?” “I’m either working on my business, thinking about working on my business, or eating.” “Oh!…”
TV Outside the Box: Trailblazing in the Digital Television Revolution explores the new and exploding universe of on-demand, OTT (Over the Top) networks: Netflix, Amazon, Hulu, Crackle, CW Seed, Vimeo, AwesomenessTV, and many more. Featuring in-depth conversations with game-changing content creators, industry mavericks, and leading cultural influencers, TV Outside the Box is essential reading for anyone interested in the dynamics of a global media revolution – while it’s happening. Readers will discover: How the new "disruptors" of traditional television models are shaping the future of the television and feature film business. You’ll hear directly from the visionaries behind it all – from concept genesis to predictions for the future of streaming platforms; their strategies for acquisitions and development of new original content; and how the revolution is providing unprecedented opportunities for both established and emerging talent. What’s different about storytelling for the progressive, risk-taking networks who are delivering provocative, groundbreaking, binge-worthy content, without the restraints of the traditional, advertiser-supported programming model. Through interviews with the showrunners, content creators, and producers of dozens of trailblazing series – including Orange Is the New Black, House of Cards, Transparent, and many more – you’ll learn how and why the best and the brightest TV content creators and filmmakers are defining the new digital entertainment age – and how you can, too.
With heart-stopping photography and a driving text, "Maverick's" tracks the five most dangerous days in the break's history. Surf journalist Matt Warshaw weaves into this vivid record the complete, unconventional history of big-wave surfing, from its Hawaiian origins through to the modern drama of tow-in surfers. More than 130 color and b&w illustrations.
Sports Business Management will equip students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Foster, O’Reilly, and Dávila present a set of modular chapters supported with plenty of examples, mini-cases, and exercises to help students apply the decision-making approach to real-world situations. Covering an international array of sports and organizations – including the Olympic Games, FIFA World Cup, US Major League Baseball, and more – the book also covers unique topics such as diversity in sport, the impact of technology, and social media. Rounding this out, the book provides around 50 Harvard/Stanford cases, along with case notes for instructors. This is an ideal textbook for upper-level undergraduate and graduate students of sports business and management, fully supported by a companion website featuring PowerPoint slides, test questions, teaching notes, and other tools for instructors.
