Content Rules

Content Rules

Author: Ann Handley

Publisher: John Wiley & Sons

Published: 2010-11-11

Total Pages: 238

ISBN-13: 0470948728

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The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.


Software Defined Networks

Software Defined Networks

Author: Anand Nayyar

Publisher: John Wiley & Sons

Published: 2022-06-21

Total Pages: 402

ISBN-13: 1119857902

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SOFTWARE DEFINED NETWORKS Software defined networking suggests an alternative worldview, one that comes with a new software stack to which this book is organized, with the goal of presenting a top-to-bottom tour of SDN without leaving any significant gaps that the reader might suspect can only be filled with magic or proprietary code. Software defined networking (SDN) is an architecture designed to make a network more flexible and easier to manage. SDN has been widely adopted across data centers, WANs, and access networks and serves as a foundational element of a comprehensive intent-based networking (IBN) architecture. Although SDN has so far been limited to automated provisioning and configuration, IBN now adds “translation” and “assurance” so that the complete network cycle can be automated, continuously aligning the network to business needs. In 14 chapters, this book provides a comprehensive understanding of an SDN-based network as a scalable distributed system running on commodity hardware. The reader will have a one-stop reference looking into the applications, architectures, functionalities, virtualization, security, and privacy challenges connected to SDN. Audience Researchers in software, IT, and electronic engineering as well as industry engineers and technologists working in areas such as network virtualization, Python network programming, CISCO ACI, software defined network, and cloud computing.


Guide to Disaster-Resilient Communication Networks

Guide to Disaster-Resilient Communication Networks

Author: Jacek Rak

Publisher: Springer Nature

Published: 2020-07-22

Total Pages: 813

ISBN-13: 3030446859

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This authoritative volume presents a comprehensive guide to the evaluation and design of networked systems with improved disaster resilience. The text offers enlightening perspectives on issues relating to all major failure scenarios, including natural disasters, disruptions caused by adverse weather conditions, massive technology-related failures, and malicious human activities. Topics and features: describes methods and models for the analysis and evaluation of disaster-resilient communication networks; examines techniques for the design and enhancement of disaster-resilient systems; provides a range of schemes and algorithms for resilient systems; reviews various advanced topics relating to resilient communication systems; presents insights from an international selection of more than 100 expert researchers working across the academic, industrial, and governmental sectors. This practically-focused monograph, providing invaluable support on topics of resilient networking equipment and software, is an essential reference for network professionals including network and networked systems operators, networking equipment vendors, providers of essential services, and regulators. The work can also serve as a supplementary textbook for graduate and PhD courses on networked systems resilience.


CompTIA Cloud Essentials+ Study Guide

CompTIA Cloud Essentials+ Study Guide

Author: Quentin Docter

Publisher: John Wiley & Sons

Published: 2020-01-22

Total Pages: 368

ISBN-13: 1119642221

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Prepare for success on the New Cloud Essentials+ Exam (CLO-002) The latest title in the popular Sybex Study Guide series, CompTIA Cloud Essentials+ Study Guide helps candidates prepare for taking the NEW CompTIA Cloud Essentials+ Exam (CLO-002). Ideal for non-technical professionals in IT environments, such as marketers, sales people, and business analysts, this guide introduces cloud technologies at a foundational level. This book is also an excellent resource for those with little previous knowledge of cloud computing who are looking to start their careers as cloud administrators. The book covers all the topics needed to succeed on the Cloud Essentials+ exam and provides knowledge and skills that any cloud computing professional will need to be familiar with. This skill set is in high demand, and excellent careers await in the field of cloud computing. Gets you up to speed on fundamental cloud computing concepts and technologies Prepares IT professionals and those new to the cloud for the CompTIA Cloud Essentials+ exam objectives Provides practical information on making decisions about cloud technologies and their business impact Helps candidates evaluate business use cases, financial impacts, cloud technologies, and deployment models Examines various models for cloud computing implementation, including public and private clouds Identifies strategies for implementation on tight budgets Inside is everything candidates need to know about cloud concepts, the business principles of cloud environments, management and technical operations, cloud security, and more. Readers will also have access to Sybex's superior online interactive learning environment and test bank, including chapter tests, practice exams, electronic flashcards, and a glossary of key terms.


How the Internet Really Works

How the Internet Really Works

Author: Article 19

Publisher: No Starch Press

Published: 2020-12-11

Total Pages: 121

ISBN-13: 1718500297

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An accessible, comic book-like, illustrated introduction to how the internet works under the hood, designed to give people a basic understanding of the technical aspects of the Internet that they need in order to advocate for digital rights. The internet has profoundly changed interpersonal communication, but most of us don't really understand how it works. What enables information to travel across the internet? Can we really be anonymous and private online? Who controls the internet, and why is that important? And... what's with all the cats? How the Internet Really Works answers these questions and more. Using clear language and whimsical illustrations, the authors translate highly technical topics into accessible, engaging prose that demystifies the world's most intricately linked computer network. Alongside a feline guide named Catnip, you'll learn about: The "How-What-Why" of nodes, packets, and internet protocols Cryptographic techniques to ensure the secrecy and integrity of your data Censorship, ways to monitor it, and means for circumventing it Cybernetics, algorithms, and how computers make decisions Centralization of internet power, its impact on democracy, and how it hurts human rights Internet governance, and ways to get involved This book is also a call to action, laying out a roadmap for using your newfound knowledge to influence the evolution of digitally inclusive, rights-respecting internet laws and policies. Whether you're a citizen concerned about staying safe online, a civil servant seeking to address censorship, an advocate addressing worldwide freedom of expression issues, or simply someone with a cat-like curiosity about network infrastructure, you will be delighted -- and enlightened -- by Catnip's felicitously fun guide to understanding how the internet really works!


AWS Certified SysOps Administrator Study Guide

AWS Certified SysOps Administrator Study Guide

Author: Brett McLaughlin

Publisher: John Wiley & Sons

Published: 2020-02-24

Total Pages: 512

ISBN-13: 1119561574

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Your #1 all-in-one reference and exam Study Guide for the UPDATED AWS SysOps Administrator certification! This comprehensive book guides readers through the role of a SysOps Administrator and helps prepare candidates to take the updated AWS Certified SysOps Administrator—Associate (SOA-C01) Exam. The AWS Certified SysOps Administrator—Associate certification validates technical expertise in deployment, management, and operations on the AWS platform. This Study Guide not only prepares readers for the AWS exam, but it makes sure the reader is ready to perform the duties expected of SysOps Administrators. The book focuses on the skill-set required of AWS professionals by filling in the gap between test preparation and real-world preparedness. Concepts covered include: Monitoring and Reporting High Availability Deployment and Provisioning Storage and Dada Management Security and Compliance Networking Automation and Optimization And More Readers will also have one year of free access to the Sybex interactive online learning environment and test bank, providing a suite of robust study tools including an assessment test, chapter tests, bonus practice exam, electronic flashcards, and a glossary of key terms.


AWS Certified Cloud Practitioner Study Guide with Online Labs

AWS Certified Cloud Practitioner Study Guide with Online Labs

Author: Ben Piper

Publisher: John Wiley & Sons

Published: 2020-07-28

Total Pages: 304

ISBN-13: 1119756707

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Virtual, hands-on learning labs allow you to apply your technical skills in realistic environments. So Sybex has bundled AWS labs from XtremeLabs with our popular AWS Certified Cloud Practitioner Study Guide to give you the same experience working in these labs as you prepare for the Certified Cloud Practitioner Exam that you would face in a real-life application. These labs in addition to the book are a proven way to prepare for the certification and for work as an AWS Cloud Practitioner. The AWS Certified Cloud Practitioner Study Guide: Exam CLF-C01 provides a solid introduction to this industry-leading technology, relied upon by thousands of businesses across the globe, as well as the resources you need to prove your knowledge in the AWS Certification Exam. This guide offers complete and thorough treatment of all topics included in the exam, beginning with a discussion of what the AWS cloud is and its basic global infrastructure and architectural principles. Other chapters dive into the technical, exploring core characteristics of deploying and operating in the AWS Cloud Platform, as well as basic security and compliance aspects and the shared security model. In addition, the text identifies sources of documentation or technical assistance, such as white papers or support tickets. To complete their coverage, the authors discuss the AWS Cloud value proposition and define billing, account management, and pricing models. This includes describing the key services AWS can provide and their common use cases (e.g., compute, analytics, etc.). Distinguish yourself as an expert by obtaining a highly desirable certification in a widely used platform Hone your skills and gain new insights on AWS whether you work in a technical, managerial, sales, purchasing, or financial field Fully prepare for this new exam using expert content and real-world knowledge, key exam essentials, chapter review questions, and other textual resources Benefit from access to the Sybex online interactive learning environment and test bank, including chapter tests, practice exams, key term glossary, and electronic flashcards XtremeLabs virtual labs that run from your browser. The registration code is included with the book and gives you 6 months unlimited access to XtremeLabs AWS Certified Cloud Practitioner Labs with 8 unique lab modules based on the book. The AWS Certified Cloud Practitioner Study Guide is essential reading for any professional in IT or other fields that work directly with AWS, soon-to-be graduates studying in those areas, or anyone hoping to prove themselves as an AWS Certified Cloud Practitioner.


AWS Certified Developer - Associate (DVA-C01) Cert Guide

AWS Certified Developer - Associate (DVA-C01) Cert Guide

Author: Marko Sluga

Publisher: Pearson IT Certification

Published: 2020-04-09

Total Pages: 644

ISBN-13: 0135783585

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This is the eBook version of the print title. Note that the eBook does not provide access to the practice test software that accompanies the print book. Access to the personal video mentoring is available through product registration at Pearson IT Certification; or see instructions in back pages of your eBook. Learn, prepare, and practice for AWS Certified Developer — Associate (DVA-C01) exam success with this Cert Guide from Pearson IT Certification, a leader in IT Certification learning. Explore the AWS Certified Developer - Associate (DVA-C01) exam topics as defined in the latest official exam objectives from Amazon Pre-test your knowledge before each chapter with core concept quizzes Assess your knowledge and retention with chapter-ending quizzes Review key concepts with exam preparation tasks Practice with realistic exam questions covering the entire body of exam objectives Learn from more than one hour of video mentoring AWS Certified Developer — Associate (DVA-C01) Cert Guide is a best-of-breed exam study guide. Best-selling author and expert instructor Marko Sluga shares preparation hints and test-taking tips, helping you identify areas of weakness and improve both your conceptual knowledge and hands-on skills. Material is presented in a concise manner, focusing on increasing your understanding and retention of exam topics. The book presents you with an organized test preparation routine through the use of proven series elements and techniques. Exam topic lists make referencing easy. Chapter-ending Exam Preparation Tasks help you drill on key concepts you must know thoroughly. End-of-chapter quizzes help you assess your knowledge, and a final preparation chapter guides you through tools and resources to help you craft your final study plan. Well regarded for its level of detail, assessment features, and challenging quizzes, this study guide helps you master the concepts and techniques that will enable you to succeed on the exam the first time, including Deployment: CLI, SDKs, CI/CD pipelines, CloudFormation, Elastic Beanstalk, deployment/provisioning processes and patterns, serverless design, and more Security: Authentication via AWS CLI and SDKs; IAM users, groups, roles, and policies; IAM federation with external directories and identity providers; security groups and NACLS Development with AWS services: Implementing designs in code; interacting with infrastructure via AWS CLI, SDKs, and APIs; DevOps approaches and Code tools Refactoring: AWS data transfer, transport, and transform tools; managed AWS services for refactoring new or migrated applications Monitoring and troubleshooting: CloudWatch data capture and analysis; application problem solving, scaling, and optimization; CloudTrail tracing and auditing; and more


AWS Certified Solutions Architect Study Guide

AWS Certified Solutions Architect Study Guide

Author: Ben Piper

Publisher: John Wiley & Sons

Published: 2020-12-30

Total Pages: 464

ISBN-13: 1119713080

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Master the intricacies of Amazon Web Services and efficiently prepare for the SAA-C02 Exam with this comprehensive study guide AWS Certified Solutions Study Guide: Associate (SAA-C02) Exam, Third Edition comprehensively and efficiently prepares you for the SAA-C02 Exam. The study guide contains robust and effective study tools that will help you succeed on the exam. The guide grants you access to the regularly updated Sybex online learning environment and test bank, which contains hundreds of test questions, bonus practice exams, electronic flashcards, and a glossary of key terms. In this study guide, accomplished and experienced authors Ben Piper and David Clinton show you how to: Design resilient architectures Create high-performing architectures Craft secure applications and architectures Design cost-optimized architectures Perfect for anyone who hopes to begin a new career as an Amazon Web Services cloud professional, the study guide also belongs on the bookshelf of any existing AWS professional who wants to brush up on the fundamentals of their profession.