The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun.
This edition has been updated to reflect new technology and marketing trends. The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun.
Uses hands-on demonstrations with familiar materials to illustrate the concepts of chemistry in terms of everyday experience. The original edition was selected as an Outstanding Academic Title by the American Library Association.
Chemistry 2e is designed to meet the scope and sequence requirements of the two-semester general chemistry course. The textbook provides an important opportunity for students to learn the core concepts of chemistry and understand how those concepts apply to their lives and the world around them. The book also includes a number of innovative features, including interactive exercises and real-world applications, designed to enhance student learning. The second edition has been revised to incorporate clearer, more current, and more dynamic explanations, while maintaining the same organization as the first edition. Substantial improvements have been made in the figures, illustrations, and example exercises that support the text narrative. Changes made in Chemistry 2e are described in the preface to help instructors transition to the second edition.
From the initial observation of proton magnetic resonance in water and in paraffin, the discipline of nuclear magnetic resonance has seen unparalleled growth as an analytical method. Modern NMR spectroscopy is a highly developed, yet still evolving, subject which finds application in chemistry, biology, medicine, materials science and geology. In this book, emphasis is on the more recently developed methods of solution-state NMR applicable to chemical research, which are chosen for their wide applicability and robustness. These have, in many cases, already become established techniques in NMR laboratories, in both academic and industrial establishments. A considerable amount of information and guidance is given on the implementation and execution of the techniques described in this book.
Emphasises on contemporary applications and an intuitive problem-solving approach that helps students discover the exciting potential of chemical science. This book incorporates fresh applications from the three major areas of modern research: materials, environmental chemistry, and biological science.
Chemistry is an amazing branch of science that affects us every day, yet few people realize it, or even give it much thought. Without chemistry, there would be nothing made of plastic, there would be no rubber tires, no tin cans, no television, no microwave ovens, or something as simple as wax paper. This book presents an exciting and intriguing tour through the realm of chemistry as each chapter unfolds with facts and stories about the discoveries and discoverers. Find out why pure gold is not used for jewelry or coins. Join Humphry Davy as he made many chemical discoveries, and learn how they shortened his life. See how people in the 1870s could jump over the top of the Washington Monument. Exploring the World of Chemistry brings science to life and is a wonderful learning tool with many illustrations, biographical information, chapter tests, and an index for easy referencing.
A new approach to teaching university-level chemistry that links core concepts of chemistry and physical science to current global challenges. Introductory chemistry and physics are generally taught at the university level as isolated subjects, divorced from any compelling context. Moreover, the “formalism first” teaching approach presents students with disembodied knowledge, abstract and learned by rote. By contrast, this textbook presents a new approach to teaching university-level chemistry that links core concepts of chemistry and physical science to current global challenges. It provides the rigorous development of the principles of chemistry but places these core concepts in a global context to engage developments in technology, energy production and distribution, the irreversible nature of climate change, and national security. Each chapter opens with a “Framework” section that establishes the topic’s connection to emerging challenges. Next, the “Core” section addresses concepts including the first and second law of thermodynamics, entropy, Gibbs free energy, equilibria, acid-base reactions, electrochemistry, quantum mechanics, molecular bonding, kinetics, and nuclear. Finally, the “Case Studies” section explicitly links the scientific principles to an array of global issues. These case studies are designed to build quantitative reasoning skills, supply the technology background, and illustrate the critical global need for the infusion of technology into energy generation. The text’s rigorous development of both context and scientific principles equips students for advanced classes as well as future involvement in scientific and societal arenas. University Chemistry was written for a widely adopted course created and taught by the author at Harvard.
This book was created to help teachers as they instruct students through the Master’s Class Chemistry course by Master Books. The teacher is one who guides students through the subject matter, helps each student stay on schedule and be organized, and is their source of accountability along the way. With that in mind, this guide provides additional help through the laboratory exercises, as well as lessons, quizzes, and examinations that are provided along with the answers. The lessons in this study emphasize working through procedures and problem solving by learning patterns. The vocabulary is kept at the essential level. Practice exercises are given with their answers so that the patterns can be used in problem solving. These lessons and laboratory exercises are the result of over 30 years of teaching home school high school students and then working with them as they proceed through college. Guided labs are provided to enhance instruction of weekly lessons. There are many principles and truths given to us in Scripture by the God that created the universe and all of the laws by which it functions. It is important to see the hand of God and His principles and wisdom as it plays out in chemistry. This course integrates what God has told us in the context of this study. Features: Each suggested weekly schedule has five easy-to-manage lessons that combine reading and worksheets. Worksheets, quizzes, and tests are perforated and three-hole punched — materials are easy to tear out, hand out, grade, and store. Adjust the schedule and materials needed to best work within your educational program. Space is given for assignments dates. There is flexibility in scheduling. Adapt the days to your school schedule. Workflow: Students will read the pages in their book and then complete each section of the teacher guide. They should be encouraged to complete as many of the activities and projects as possible as well. Tests are given at regular intervals with space to record each grade. About the Author: DR. DENNIS ENGLIN earned his bachelor’s from Westmont College, his master of science from California State University, and his EdD from the University of Southern California. He enjoys teaching animal biology, vertebrate biology, wildlife biology, organismic biology, and astronomy at The Master’s University. His professional memberships include the Creation Research Society, the American Fisheries Association, Southern California Academy of Sciences, Yellowstone Association, and Au Sable Institute of Environmental Studies.
Revised for 2016! All of Next Step's books have gotten a full review and update. We have expanded the explanations for our content review books, meaning each volume now has over 1,000 review questions will full explanations of the underlying science. More Free Stuff!: We are now offering a free full-length exam in addition to the free diagnostic test described below. See the book insert for instructions on how to register for this free additional full length exam. Get the most thorough content review available for the revised MCAT. Next Step's Content Review books give you a focused review of the major science topics that will be on the exam, and then offer the most important resource you need when memorizing MCAT content: hundreds of practice questions to help you drill the content until you have it completely mastered. Understanding the huge volume of content on the MCAT is only the first step, however. For complete MCAT prep, the Next Step Content Review books are only the beginning. To bring your MCAT performance to the next level, you must build upon your content foundation with practice, practice, practice! Check out Next Step's Strategy and Practice books for the full, timed section practice that you'll need. Those who purchase a Next Step book also get free access to our online MCAT diagnostic test. See the URL at the front of the book for instructions on how to register. Finally, you can always check for free updates and free upgrades to our books here: http://nextsteptestprep.com/mcat-materials-change-log/Important Note: Due to a printing error with one of our books, we temporarily removed our books from Amazon so we could do a thorough review of all materials. If you purchased a new copy of this (or any!) Next Step MCAT book and they shipped you an edition with a revision date earlier than 2/1/15, you are entitled to free updates and upgrades. Find out details here: http://nextsteptestprep.com/mcat-materials-change-log/
