Contemporary Wine Studies
Contemporary Wine Studies

Author: Gareth Morgan

Publisher: Routledge

Published: 2015-09-25

Total Pages: 248

ISBN-13: 1317665953

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The purchase and consumption of wine, whether in hospitality environments or domestic settings, has huge anthropological significance underpinned by a discourse of wine appreciation. It can be seen as a multi-sensory and symbolically status-rich activity framed by historical, social, cultural and ethical discourses. This innovative book offers a critical study of wine from social and cultural perspectives. The field of wine studies spans the spectrum of cultural and technical issues concerning the place of wine in society from viticulture, vinification, labelling, regulation, marketing, purchasing, storage and its final consumption. It combines social history and contemporary questions including the notion of terroir, the nature of protected wine designations, the pricing of wine and the different motivations for buying and consuming wine. It considers wine as a beverage, as an aesthetic exercise and as a marker of status, as well as health implications and legal controls. The title offers a timely contribution into the significance of wine and the role of knowledge, both of which have conceptual and managerial implications in terms of marketing, promotion, consumption and distribution. By offering a holistic and innovative understanding of wine and its consumption, it is a must-read for students and scholars in the fields of wine and social science.

Authentic Wine
Authentic Wine

Author: Jamie Goode

Publisher: Univ of California Press

Published: 2013-02-12

Total Pages: 272

ISBN-13: 0520275756

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Naturalness is a hot topic in the wine world. But what exactly is a natural wine? For this book, best-selling wine writer Jamie Goode has teamed up with winemaker and Master of Wine Sam Harrop to explore the wide range of issues surrounding authenticity in wine. Sam Harrop initially trained as a winemaker in New Zealand.

Contemporary Wine Studies
Contemporary Wine Studies

Author: Gareth Morgan

Publisher: Routledge

Published: 2015-09-25

Total Pages: 264

ISBN-13: 1317665945

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The purchase and consumption of wine, whether in hospitality environments or domestic settings, has huge anthropological significance underpinned by a discourse of wine appreciation. It can be seen as a multi-sensory and symbolically status-rich activity framed by historical, social, cultural and ethical discourses. This innovative book offers a critical study of wine from social and cultural perspectives. The field of wine studies spans the spectrum of cultural and technical issues concerning the place of wine in society from viticulture, vinification, labelling, regulation, marketing, purchasing, storage and its final consumption. It combines social history and contemporary questions including the notion of terroir, the nature of protected wine designations, the pricing of wine and the different motivations for buying and consuming wine. It considers wine as a beverage, as an aesthetic exercise and as a marker of status, as well as health implications and legal controls. The title offers a timely contribution into the significance of wine and the role of knowledge, both of which have conceptual and managerial implications in terms of marketing, promotion, consumption and distribution. By offering a holistic and innovative understanding of wine and its consumption, it is a must-read for students and scholars in the fields of wine and social science.

Wine and Society
Wine and Society

Author: Stephen Charters

Publisher: Routledge

Published: 2006

Total Pages: 376

ISBN-13: 0750666358

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"Wine and Society: The social and cultural context of a drink examines the cultural forces which have shaped both how wine is made and the way in which it is consumed. It's divided into four parts and illustrated by case studies from around the world."--BOOK JACKET.

The Routledge Handbook of Wine and Culture
The Routledge Handbook of Wine and Culture

Author: Steve Charters

Publisher: Routledge

Published: 2022-04-26

Total Pages: 615

ISBN-13: 1000533956

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The link between culture and wine reaches back into the earliest history of humanity. The Routledge Handbook of Wine and Culture brings together a newly comprehensive, interdisciplinary overview of contemporary research and thinking on how wine fits into the cultural frameworks of production, intermediation and consumption. Bringing together many leading researchers engaged in studying these phenomena, it explores the different ways in which wine is constructed as a social artefact and how its representation and use acquire symbolic meaning. Wine can be analysed in different ways by varying disciplines involved in exploring wine and culture (anthropology, economics and business, geography, history and sociology, and as text). The Handbook uses these as lenses to consider how producers, intermediaries and consumers use and create cultural significance. Specifically, the work addresses the following: how wine relates to place, belief systems and accompanying rituals; how it may be used as a marker of the identity and mechanisms of civilising processes (often in conjunction with food and the arts); how its framing intersects with science and nature; the ideologies and power relations which arise around all these activities; and the relation of this to wine markets and public institutions. This is essential reading for researchers and students in education for the wine industry and in the humanities and social sciences engaged in understanding patterns of human ingenuity and interaction, such as sociology, anthropology, economics, health, geography, business, tourism, cultural studies, food studies and history.

Terroir and Other Myths of Winegrowing
Terroir and Other Myths of Winegrowing

Author: Mark A. Matthews

Publisher: Univ of California Press

Published: 2016-03-15

Total Pages: 322

ISBN-13: 0520276957

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"Matthews brings a scientist's skepticism and scrutiny to widely held ideas and beliefs about viticulture--often promulgated by people who have not tried to grow grapes for a living--and subjects them to critical examination: Is terroir primarily a marketing ploy that obscures our understanding of which environments really produce the best wine? Can grapevines that yield a high berry crop generate wines of high quality? What does it mean to have vines that are balanced or grapes that are fully mature? Do biodynamic practices violate biological principles? These and other questions will be addressed in a book that could alternatively be titled (in homage to a PUP bestseller) On Wine Bullshit"--Provided by publisher.

Leary's Global Wineology
Leary's Global Wineology

Author: Charlie Leary, PhD, MA

Publisher: Hibiscus Panama, S.A.

Published: 2022-11-15

Total Pages: 183

ISBN-13:

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This is the only complete guide to wine education programs, classes, and scholarship. Those wishing to increase their understanding and appreciation of wine for personal enjoyment or social know-how, and those who desire to pursue or advance a professional career in the wine industry now confront a plethora of wine education options with a confusing array of titles, degrees, certificates, and specializations. Some wine education is free and short, while other programs can cost dearly in time and money. Some courses of study take a few hours and others a few years. Institutions offering wine education vary from state colleges and universities to non-profit organizations and many profit-seeking companies. Sommeliers require training that may be mostly useless to vintners. Someone who wants to deftly handle ordering wine in a restaurant probably doesn’t want to learn about wine chemistry or Integrated Pest Management. Which program is right for you? What’s the difference between an MS and an MW or an MS in viticulture? Is the education for a CWE the same as that for a WSET Diploma? Are some schools better for learning about wine journalism than the wine business? This book will help answer such questions. There are chapters on wine studies programs and credentials, including for sommeliers and those working in the wine trade; university viticulture and enology programs; wine business study programs; free online wine education courses; wine studies scholarships; and wine mentorship programs. Advance Praise for Leary's Global Wineology: "This groundbreaking book on wine education will be useful to business owners as well as wine enthusiasts. When I bought my wine business, I looked far and wide for guidance on classes or programs to strengthen my wine knowledge. Nothing existed. It was an arduous task to figure out which course to take amongst the so many offered! Charlie Leary has now filled that gap. It will be useful to me not only in assessing candidates for employment, but also as a resource in training my staff. This guide is indispensable for anyone in the wine trade, writ large, and has lots of information of use to the general wine-drinking public who want to learn more." Sajive Jain, Owner of Bottle Barn, Sonoma, California

The Barbarians
The Barbarians

Author: Alessandro Baricco

Publisher: Rizzoli Publications

Published: 2014-01-07

Total Pages: 164

ISBN-13: 0847842967

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From one of Italy's most respected literary voices, a manifesto on the state of global culture and how connectivity is changing the way we experience it. For the gatekeepers of traditional high culture, the rise of young ambitious outsiders has indeed seemed like nothing short of a barbarian invasion. In this concise and powerful manifesto, Alessandro Baricco explores a handful of realms that have been "plundered"-wine, soccer, music, and books-and extrapolates that it is not a case of old values against new but a widespread mutation that we are all part of, leading toward a different way of having experiences and creating meaning.

Case Studies in the Wine Industry
Case Studies in the Wine Industry

Author: Cristina Santini

Publisher: Woodhead Publishing

Published: 2018-11-27

Total Pages: 216

ISBN-13: 008101046X

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Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product. There is an emerging demand from wine industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research. - Bridges the gap between scholars and practitioners in understanding consumers of wine - Allows scientists and professionals to make the most of R&D outcomes - Advances consumer science research to address business problems in the wine industry

Roman and Late Antique Wine Production in the Eastern Mediterranean
Roman and Late Antique Wine Production in the Eastern Mediterranean

Author: Emlyn K. Dodd

Publisher: Archaeopress Publishing Ltd

Published: 2020-01-23

Total Pages: 222

ISBN-13: 1789694035

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Wine was an ever-present commodity that permeated the Mediterranean throughout antiquity. This book analyses the viticulture of two settlements, Antiochia ad Cragum and Delos, using results stemming from surface survey and excavation to assess their potential integration within the now well-known agricultural boom of the 5th-7th centuries AD.