Principles of Marketing 2006
Principles of Marketing 2006

Author: David L. Kurtz

Publisher: Cengage Learning

Published: 2006

Total Pages: 752

ISBN-13: 9780324407532

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CONTEMPORARY MARKETING 2006 by Boone and Kurtz has proven to be the premier principles of marketing text and package since the firstedition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologicallyadvanced, student friendly, instructor supported text available. This value-priced paperback text continues to provide the most currentand up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerillamarketing, customer relationship management, and much more.

Contemporary Marketing 2006
Contemporary Marketing 2006

Author: Louis E. Boone

Publisher: South Western Educational Publishing

Published: 2006

Total Pages: 788

ISBN-13: 9780324316674

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CONTEMPORARY MARKETING 2006 by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. This value-priced paperback text continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more.

Managing The Professional Service Firm
Managing The Professional Service Firm

Author: David H. Maister

Publisher: Simon and Schuster

Published: 2012-12-11

Total Pages: 479

ISBN-13: 1471109658

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Professional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalised, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals. Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex, Maister simplifies them by recognising that 'every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people and financial success for its owners.'

In Search of a New Logic for Marketing
In Search of a New Logic for Marketing

Author: Christian Gronroos

Publisher: Wiley

Published: 2008-04-11

Total Pages: 0

ISBN-13: 9780470061275

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The book features 9 previously published journal articles written by Christian Gronroos between 1979 to date. Four of the articles will be on service marketing and four on relationship marketing, which emphasize his knowledge and expertise in the field of service, and relationship marketing during the last 27 years. The articles build to form a clear picture of the continuous development of the field, leading to a synthesis article and a comprehensive concluding chapter. The author offers an alternative to the mainstream marketing mix logic and has consistently pursued the search for an alternative logic for marketing.

Selling the Invisible
Selling the Invisible

Author: Harry Beckwith

Publisher: Business Plus

Published: 2000-10-15

Total Pages: 137

ISBN-13: 0759521522

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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.