Consuming the Romantic Utopia

Consuming the Romantic Utopia

Author: Eva Illouz

Publisher: Univ of California Press

Published: 2023-04-28

Total Pages: 408

ISBN-13: 9780520917996

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To what extent are our most romantic moments determined by the portrayal of love in film and on TV? Is a walk on a moonlit beach a moment of perfect romance or simply a simulation of the familiar ideal seen again and again on billboards and movie screens? In her unique study of American love in the twentieth century, Eva Illouz unravels the mass of images that define our ideas of love and romance, revealing that the experience of "true" love is deeply embedded in the experience of consumer capitalism. Illouz studies how individual conceptions of love overlap with the world of clichés and images she calls the "Romantic Utopia." This utopia lives in the collective imagination of the nation and is built on images that unite amorous and economic activities in the rituals of dating, lovemaking, and marriage. Since the early 1900s, advertisers have tied the purchase of beauty products, sports cars, diet drinks, and snack foods to success in love and happiness. Illouz reveals that, ultimately, every cliché of romance—from an intimate dinner to a dozen red roses—is constructed by advertising and media images that preach a democratic ethos of consumption: material goods and happiness are available to all. Engaging and witty, Illouz's study begins with readings of ads, songs, films, and other public representations of romance and concludes with individual interviews in order to analyze the ways in which mass messages are internalized. Combining extensive historical research, interviews, and postmodern social theory, Illouz brings an impressive scholarship to her fascinating portrait of love in America.


The End of Love

The End of Love

Author: Eva Illouz

Publisher: John Wiley & Sons

Published: 2021-09-15

Total Pages: 256

ISBN-13: 1509550267

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Western culture has endlessly represented the ways in which love miraculously erupts in people’s lives, the mythical moment in which one knows someone is destined for us, the feverish waiting for a phone call or an email, the thrill that runs down our spine at the mere thought of him or her. Yet, a culture that has so much to say about love is virtually silent on the no less mysterious moments when we avoid falling in love, where we fall out of love, when the one who kept us awake at night now leaves us indifferent, or when we hurry away from those who excited us a few months or even a few hours before. In The End of Love, Eva Illouz documents the multifarious ways in which relationships end. She argues that if modern love was once marked by the freedom to enter sexual and emotional bonds according to one’s will and choice, contemporary love has now become characterized by practices of non-choice, the freedom to withdraw from relationships. Illouz dubs this process by which relationships fade, evaporate, dissolve, and break down “unloving.” While sociology has classically focused on the formation of social bonds, The End of Love makes a powerful case for studying why and how social bonds collapse and dissolve. Particularly striking is the role that capitalism plays in practices of non-choice and “unloving.” The unmaking of social bonds, she argues, is connected to contemporary capitalism which is characterized by practices of non-commitment and non-choice, practices that enable the quick withdrawal from a transaction and the quick realignment of prices and the breaking of loyalties. Unloving and non-choice have in turn a profound impact on society and economics as they explain why people may be having fewer children, increasingly living alone, and having less sex. The End of Love presents a profound and original analysis of the effects of capitalism and consumer culture on personal relationships and of what the dissolution of personal relationships means for capitalism.


Why Love Hurts

Why Love Hurts

Author: Eva Illouz

Publisher: John Wiley & Sons

Published: 2013-05-20

Total Pages: 191

ISBN-13: 0745672116

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Few of us have been spared the agonies of intimate relationships. They come in many shapes: loving a man or a woman who will not commit to us, being heartbroken when we're abandoned by a lover, engaging in Sisyphean internet searches, coming back lonely from bars, parties, or blind dates, feeling bored in a relationship that is so much less than we had envisaged - these are only some of the ways in which the search for love is a difficult and often painful experience. Despite the widespread and almost collective character of these experiences, our culture insists they are the result of faulty or insufficiently mature psyches. For many, the Freudian idea that the family designs the pattern of an individual's erotic career has been the main explanation for why and how we fail to find or sustain love. Psychoanalysis and popular psychology have succeeded spectacularly in convincing us that individuals bear responsibility for the misery of their romantic and erotic lives. The purpose of this book is to change our way of thinking about what is wrong in modern relationships. The problem is not dysfunctional childhoods or insufficiently self-aware psyches, but rather the institutional forces shaping how we love. The argument of this book is that the modern romantic experience is shaped by a fundamental transformation in the ecology and architecture of romantic choice. The samples from which men and women choose a partner, the modes of evaluating prospective partners, the very importance of choice and autonomy and what people imagine to be the spectrum of their choices: all these aspects of choice have transformed the very core of the will, how we want a partner, the sense of worth bestowed by relationships, and the organization of desire. This book does to love what Marx did to commodities: it shows that it is shaped by social relations and institutions and that it circulates in a marketplace of unequal actors.


Oprah Winfrey and the Glamour of Misery

Oprah Winfrey and the Glamour of Misery

Author: Eva Illouz

Publisher: Columbia University Press

Published: 2003

Total Pages: 326

ISBN-13: 9780231118125

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Oprah Winfrey is an unprecedented and important cultural phenomenon. This book aims to understand the reasons for her spectacular success and visibility. Based on nearly one hundred show transcripts; a year and a half of watching the show regularly; and analysis of magazine articles, several biographies, O Magazine, Oprah Book Club novels, self-help manuals promoted on the show, and hundreds of messages on the Oprah Winfrey Web site, it takes the Oprah industry seriously in order to ask fundamental questions about how culture works today.


Cold Intimacies

Cold Intimacies

Author: Eva Illouz

Publisher: John Wiley & Sons

Published: 2013-04-23

Total Pages: 118

ISBN-13: 0745658075

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It is commonly assumed that capitalism has created an a-emotional world dominated by bureaucratic rationality; that economic behavior conflicts with intimate, authentic relationships; that the public and private spheres are irremediably opposed to each other; and that true love is opposed to calculation and self-interest. Eva Illouz rejects these conventional ideas and argues that the culture of capitalism has fostered an intensely emotional culture in the workplace, in the family, and in our own relationship to ourselves. She argues that economic relations have become deeply emotional, while close, intimate relationships have become increasingly defined by economic and political models of bargaining, exchange, and equity. This dual process by which emotional and economic relationships come to define and shape each other is called emotional capitalism. Illouz finds evidence of this process of emotional capitalism in various social sites: self-help literature, women's magazines, talk shows, support groups, and the Internet dating sites. How did this happen? What are the social consequences of the current preoccupation with emotions? How did the public sphere become saturated with the exposure of private life? Why does suffering occupy a central place in contemporary identity? How has emotional capitalism transformed our romantic choices and experiences? Building on and revising the intellectual legacy of critical theory, this book addresses these questions and offers a new interpretation of the reasons why the public and the private, the economic and the emotional spheres have become inextricably intertwined.


The Cultural Contradictions Of Capitalism

The Cultural Contradictions Of Capitalism

Author: Daniel Bell

Publisher: Basic Books

Published: 1996-10-18

Total Pages: 400

ISBN-13: 9780465014996

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With a new afterword by the author, this classic analysis of Western liberal capitalist society contends that capitalism—and the culture it creates—harbors the seeds of its own downfall by creating a need among successful people for personal gratification—a need that corrodes the work ethic that led to their success in the first place. With the end of the Cold War and the emergence of a new world order, this provocative manifesto is more relevant than ever.


Saving the Modern Soul

Saving the Modern Soul

Author: Eva Illouz

Publisher: Univ of California Press

Published: 2008-03-04

Total Pages: 304

ISBN-13: 0520253736

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'Saving the Modern Soul' explores the impact of therapeutic discourse on our lives & on our contemporary notions of identity. Eva Illouz examines how self-help culture has transformed emotional life & how therapy complicates individuals' lives even as it claims to dissect their emotional experiences.


Mediatized Worlds

Mediatized Worlds

Author: A. Hepp

Publisher: Springer

Published: 2014-03-06

Total Pages: 336

ISBN-13: 1137300353

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How does the media influence our everyday lives? In which ways do our social worlds change when they interact with media? And what are the consequences for theorizing media and communication? Starting with questions like these, Mediatized Worlds discusses the transformation of our lives by their increasing mediatization. The chapters cover topics such as rethinking mediatization, mediatized communities, the mediatization of private lives and of organizational contexts, and the future perspective for mediatization research. The empirical studies offer new access to questions of mediatization an access that grounds mediatization in life-world and social-world perspectives.


The Utopian Function of Art and Literature

The Utopian Function of Art and Literature

Author: Ernst Bloch

Publisher: MIT Press

Published: 1989-03-06

Total Pages: 360

ISBN-13: 9780262521390

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Essays in aesthetics by the philosopher Ernst Bloch that belong to the tradition of cultural criticism represented by Georg Lukács, Theodor Adorno, and Walter Benjamin. The aesthetic essays of the philosopher Ernst Bloch (1885–1977) belong to the rich tradition of cultural criticism represented by Georg Lukács, Theodor Adorno, and Walter Benjamin. Bloch was a significant creative source for these thinkers, and his impact is nowhere more evident than in writings on art. Bloch was fascinated with art as a reflection of both social realities and human dreams. Whether he is discussing architecture or detective novels, the theme that drives his work is always the same—the striving for "something better," for a "homeland" that is more socially aware, more humane, more just. The book opens with an illuminating discussion between Bloch and Adorno on the meaning of utopia; then follow twelve essays written between 1930 and 1973 on topics such as aesthetic theory, genres such as music, painting, theater, film, opera, poetry, and the novel, and perhaps most important, popular culture in the form of fairy tales, detective stories, and dime novels. The MIT Press has previously published Ernst Bloch's Natural Law and Human Dignity and his magnum opus, The Principle of Hope. The Utopian Function of Art and Literature is included in the series Studies in Contemporary German Social Thought, edited by Thomas McCarthy.


Matched

Matched

Author: Ally Condie

Publisher: Penguin

Published: 2011-09-20

Total Pages: 416

ISBN-13: 1101558466

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Cassia has always trusted the Society to make the right choices for her: what to read, what to watch, what to believe. So when Xander's face appears on-screen at her Matching ceremony, Cassia knows with complete certainty that he is her ideal mate . . . until she sees Ky Markham's face flash for an instant before the screen fades to black. The Society tells her it's a glitch, a rare malfunction, and that she should focus on the happy life she's destined to lead with Xander. But Cassia can't stop thinking about Ky, and as they slowly fall in love, Cassia begins to doubt the Society's infallibility and is faced with an impossible choice: between Xander and Ky, between the only life she's known and a path that no one else has dared to follow. Look for CROSSED, the sequel to MATCHED, in Fall 2011! Watch a Video