Consuming Cultural Hegemony
Consuming Cultural Hegemony

Author: Harisur Rahman

Publisher: Springer Nature

Published: 2019-11-22

Total Pages: 253

ISBN-13: 3030317072

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This book examines the circulation and viewership of Bollywood films and filmi modernity in Bangladesh. The writer poses a number of fundamental questions: what it means to be a Bangladeshi in South Asia, what it means to be a Bangladeshi fan of Hindi film, and how popular film reflects power relations in South Asia. The writer argues that partition has resulted in India holding hegemonic power over all of South Asia’s nation-states at the political, economic, and military levels–a situation that has made possible its cultural hegemony. The book draws on relevant literature from anthropology, sociology, film, media, communication, and cultural studies to explore the concepts of hegemony, circulation, viewership, cultural taste, and South Asian cultural history and politics.

Media, Ideology and Hegemony
Media, Ideology and Hegemony

Author: Savaş Çoban

Publisher:

Published: 2018

Total Pages: 0

ISBN-13: 9789004357570

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Media, Ideology and Hegemony provides what Raymond Williams once called the "extra edge of consciousness" that is absolutely essential to create, both on and offline, a better, more open, more equitable, and more democratic world.

Cultural Hegemony in the United States
Cultural Hegemony in the United States

Author: Lee Artz

Publisher: SAGE Publications

Published: 2000-06-23

Total Pages: 349

ISBN-13: 1452221960

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Popular usage equates hegemony with dominance–a meaning far from Antonio Gramsci′s original concept where hegemony appears as a contested culture that meets the minimum needs of the majority while serving the interests of the dominant class. This text is the first to present cultural hegemony in its original form–as a process of consent, resistance, and coercion. Hegemony is illustrated with examples from American history and contemporary culture, including practices that represent race, gender, and class in everyday life. U.S. cultural hegemony depends in part on how well media, government, and other dominant institutions popularize beliefs and organize practices that promote individualism and consumerism. Corporate dominance and market values reign only through the consent of the majority, which, for the time being - finds material, political, and cultural benefit from existing social relations. As deep social contradictions undermine brittle hegemonic relations, the subordinate majority - including blacks, women, and workers will seek a new cultural hegemony that overcomes race, gender, and class inequality.

Curriculum Windows
Curriculum Windows

Author: Thomas S. Poetter

Publisher: IAP

Published: 2017-04-01

Total Pages: 279

ISBN-13: 1681237873

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Curriculum Windows: What Curriculum Theorists of the 1990s Can Teach Us about Schools and Society Today is an effort by students of curriculum studies, along with their professor, to interpret and understand curriculum texts and theorists of the 1990s in contemporary terms. The authors explore how key books/authors from the curriculum field of the 1990s illuminate new possibilities forward for us as scholar educators today: How might the theories, practices, and ideas wrapped up in curriculum texts of the 1990s still resonate with us, allow us to see backward in time and forward in time – all at the same time? How might these figurative windows of insight, thought, ideas, fantasy, and fancy make us think differently about curriculum, teaching, learning, students, education, leadership, and schools? Further, how might they help us see more clearly, even perhaps put us on a path to correct the mistakes and missteps of intervening decades and of today? The chapter authors and editor revisit and interpret several of the most important works in the curriculum field of the 1990s. The book's Foreword is by renowned curriculum theorist William H. Schubert.

Consuming the Caribbean
Consuming the Caribbean

Author: Mimi Sheller

Publisher: Routledge

Published: 2003-12-08

Total Pages: 263

ISBN-13: 1134516789

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This fascinating book demonstrates how colonial exploitation of the Caribbean led directly to contemporary forms of consumption of the region and its products, and calls for a global ethics of consumer responsibility.

Consuming Cultures, Global Perspectives
Consuming Cultures, Global Perspectives

Author: John Brewer

Publisher:

Published: 2006-06

Total Pages: 336

ISBN-13:

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A transnational perspective allows the authors to investigate the diversity of consumer cultures and the interaction between them. They look at the genealogy of the modern consumer and the development of consumer cultures.

Consuming Pleasures
Consuming Pleasures

Author: Jennifer Hayward

Publisher: University Press of Kentucky

Published: 2014-07-11

Total Pages: 239

ISBN-13: 0813149630

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"To be continued..." Whether these words fall at the end of The Empire Strikes Back or a TV commercial flirtation between coffee-loving neighbors, true fans find them impossible to resist. Ever since the 1830s, when Charles Dickens's Pickwick Papers enticed a mass market for fiction, the serial has been a popular means of snaring avid audiences. In Consuming Pleasures jennifer Hayward establishes serial fiction as a distinct genre-one defined by the activities of its audience rather than by the formal qualities of the text. Ranging from installment novels, mysteries, and detective fiction of the 1800s to the television and movie series, comics, and advertisements of the twentieth century, serials are loosely linked by what may be called, after Wittgenstein, "family resemblances." These traits include intertwined subplots, diverse casts of characters, dramatic plot reversals, suspense, and such narrative devices as long-lost family members and evil twins. Hayward chooses four texts—Dickens's novel Our Mutual Friend (1864-65), Milton Caniff's comic strip Terry and the Pirates (1934-46), and the soap operas All My Children (1970-) and One Life to Live (1968-)—to represent the evolution of serial fiction as a genre, and to analyze the peculiar draw serials have upon their audiences. Although the serial has enjoyed great marketplace success, traditional literary and social critics have denounced its ties to mass culture, claiming it preys upon passive fans. But Hayward argues that active serial audiences have developed identifiable strategies of consumption, such as collaborative reading and attempts to shape the production process.

Stars, Fans, and Consumption in the 1950s
Stars, Fans, and Consumption in the 1950s

Author: Sumiko Higashi

Publisher: Springer

Published: 2014-12-17

Total Pages: 478

ISBN-13: 113743189X

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As the leading fan magazine in the postwar era, Photoplay constructed female stars as social types who embodied a romantic and leisured California lifestyle. Addressing working- and lower-middle-class readers who were prospering in the first mass consumption society, the magazine published not only publicity stories but also beauty secrets, fashion layouts, interior design tips, recipes, advice columns, and vacation guides. Postwar femininity was constructed in terms of access to commodities in suburban houses as the site of family togetherness. As the decade progressed, however, changing social mores regarding female identity and behavior eroded the relationship between idolized stars and worshipful fans. When the magazine adopted tabloid conventions to report sex scandals like the Debbie-Eddie-Liz affair, stars were demystified and fans became scandalmongers. But the construction of female identity based on goods and performance that resulted in unstable, fragmented selves remains a legacy evident in postmodern culture today.

Decoding Ad Culture
Decoding Ad Culture

Author: Harisur Rahman

Publisher: Rowman & Littlefield

Published: 2024-09-18

Total Pages: 319

ISBN-13: 1666943177

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Decoding Ad Culture: Television Commercials and Broadcast Regulations in Bangladesh critically examines the pervasive influence of Western multinational companies in South Asia, focusing on Bangladesh. Harisur Rahman argues that these corporations exploit cultural differences to execute deceptive advertising in developing countries, a practice curtailed in more regulated developed nations. This book reveals a symbiotic relationship between local and multinational companies, media production houses, and television channels, which, Rahman posits, facilitates this exploitation. Adopting a qualitative methodology, this study delves into social backgrounds, cultural capital, and consumption habits in Bangladesh and utilizes multimodal critical discourse analysis and rhetorical analysis to evaluate television commercials (TVCs). These analyses reveal the propagation of racism, sexism, classism, and patriarchal values through this form, along with a disregard for ethical standards and social responsibilities. Highlighting the disillusionment among Bangladeshi audiences towards advertisers' unmet promises, Rahman contrasts TVC regulations in developing and developed countries. The book concludes with policy recommendations to foster ethical advertising practices against mindless propaganda in Bangladesh, underscoring the need for equity, equality, and inclusivity in advertising standards.

Consuming Culture in the Long Nineteenth Century
Consuming Culture in the Long Nineteenth Century

Author: Tamara S. Wagner

Publisher: Rowman & Littlefield

Published: 2010

Total Pages: 310

ISBN-13: 073914510X

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Consuming Culture in the Long Nineteenth Century aims to bring together detailed analyses of the cultural myths, or fictions, of consumption that have shaped discourses on consumer practices from the eighteenth century onwards. Individual essays provide an excitingly diverse range of perspectives, including musicology, philosophy, history, and art history, cultural and postcolonial studies as well as the study of literature in English, French, and German. The broad scope of this collection will engage audiences both inside and outside academia interested in the politics of food and consumption in eighteenth and nineteenth century culture.