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Author: Barbara Stern
Publisher: Routledge
Published: 2003-09-02
Total Pages: 417
ISBN-13: 1134669879
DOWNLOAD EBOOKRepresenting Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.
Author: Michael Solomon
Publisher: Pearson Higher Education AU
Published: 2012-10-24
Total Pages: 553
ISBN-13: 1442564997
DOWNLOAD EBOOKConsumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. The 3rd edition of Consumer Behaviour is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline.
Author: Stephen Brown
Publisher: Routledge
Published: 2005-06-23
Total Pages: 430
ISBN-13: 1134690029
DOWNLOAD EBOOKConsumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research
Author: Russell W. Belk
Publisher: Emerald Group Publishing
Published: 2017-08-18
Total Pages: 290
ISBN-13: 1787149463
DOWNLOAD EBOOKUsing some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of “showrooming” by consumers comparing online prices with mobile devices.
Author:
Publisher:
Published: 1989
Total Pages: 512
ISBN-13:
DOWNLOAD EBOOKAuthor: Richard O. Young
Publisher: Routledge
Published: 2016-07-15
Total Pages: 481
ISBN-13: 1317417178
DOWNLOAD EBOOKThis updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences—from investors to CEOs—to help students better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision making arms students with perceptive insights into human behavior and helps them apply this understanding with various decision-making aids. Students will learn how to impact potential employers, clients, and other audiences essential to their success. This book will prove fascinating to many, and especially useful for students of persuasion, rhetoric, and business communication.
Author: Gerard Emilien
Publisher: Springer
Published: 2017-03-14
Total Pages: 600
ISBN-13: 3319505300
DOWNLOAD EBOOKThis book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.
Author: David Marshall
Publisher: SAGE
Published: 2010-04-19
Total Pages: 282
ISBN-13: 0857026747
DOWNLOAD EBOOKWhat drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? Whether fashion, toys, food, branding, money - from TV adverts and the supermarket aisle, to the internet and peer trends, there is a growing presence of marketing forces directed at and influencing children and young people. How should these forces be understood, and what means of research or dialogue is required to assess them? With critical insight, the contributors to this collection, take up the evaluation of the child as an active consumer, and offer a valuable rethinking of the discussions and literature on the subject. Features: • 14 original chapters from leading researchers in the field • Each chapter contains vignettes or case examples to reinforce learning • Contains consideration of future research directions in each of the topics that the chapters cover. This book will be relevant reading for postgraduates and advanced undergraduates with an interest in children as consumers, consumer behaviour and on marketing courses in general as well as for researchers working in this field.
Author: Naresh K. Malhotra
Publisher: Emerald Group Publishing
Published: 2015-05-05
Total Pages: 338
ISBN-13: 1784419311
DOWNLOAD EBOOKNoted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create.
