Consumerology, New Edition
Author: Philip Graves
Publisher:
Published: 2013-01-24
Total Pages: 300
ISBN-13: 1857889231
DOWNLOAD EBOOKPhilip Graves explores the “mind gap” between conscious and unconscious thought – and behavior
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Author: Philip Graves
Publisher:
Published: 2013-01-24
Total Pages: 300
ISBN-13: 1857889231
DOWNLOAD EBOOKPhilip Graves explores the “mind gap” between conscious and unconscious thought – and behavior
Author: Philip Graves
Publisher: Nicholas Brealey
Published: 2013-01-24
Total Pages: 300
ISBN-13: 1473644593
DOWNLOAD EBOOKWhy market research does not work. Available in paperback for the first time, this new updated and revised second edition of Consumer.ology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees. Graves, one of the world's leading experts in consumer behavior, reveals why the findings obtained from most market research are completely unreliable. Whether it is company executives seeking to define their corporate strategy or politicians wanting to understand the electorate, the idea that questions answered on a questionnaire or discussed in a focus group can provide useful insights on which to base business decisions is the cause of product failures, political blunders and wasted billions. Using his unique AFECT approach, a set of five criteria to evaluate the reliability of any consumer insight, Graves asserts that it's time for a fresh approach that embraces this new understanding of human behavior.
Author: Oliver Payne
Publisher: Routledge
Published: 2013-05-07
Total Pages: 194
ISBN-13: 1136328572
DOWNLOAD EBOOKWhat is the answer to inspiring sustainable behaviour? It starts with a question – or nineteen. With this simple and inspiring guide you'll learn how to ask for persistent, pervasive, and near-costless change by uncovering our hidden quirks, judgmental biases, and apparent irrationalities. The only change you'll need to make is how you ask. Businesses, larger or small, will soon have to cut costs and cut carbon, irrespective of the products they sell, or the services they perform. National government has structural policy and legislative needs, and local government has implementation and documentation needs. Indeed, the new UK government coalition’s approach to transport is simply ‘cut costs and cut carbon’. Set against this there is an increasing sense that popular culture and popular science are congregating around a desire to understand who we are and how we behave. The recent rise of behavioural economics is a testament to this as well as the relevance of environmental psychology. Allied to this is a sense that big business is forging ahead with plans to account for and mitigate carbon emissions without the marketing and communications departments being able to help or communicate this effectively either through their own efforts or those of their communication agencies. The ‘19 Different Ways to Ask for Change’ offer a solution to all these needs by pulling them together and showing that changing how we ask is near-costless, but its effects could be near-priceless. This book shows that simplification isn’t always the solution, an action can be the most successful question, and a default answer can be the most important. It explores why short-term memory tasks change our behaviour, how singing roads regulate speed, and that commitment gaps change outcomes; how our worry-profile is the same as an Argentinean farmer's, why knowledge of what kills you is irrelevant but asking about behaviour that kills is deadly, and what a chimpanzee’s tea-party tells us about the effect of ownership on decision-making. This timely book will be of great value to scholars and practitioners whose work relates to reducing carbon emissions with a particular emphasis on environmental psychology, behavioural economics, project design, and psychology. It offers practical solutions for policy makers and professionals in marketing and communications departments.
Author: Phil Barden
Publisher: John Wiley & Sons
Published: 2013-03-04
Total Pages: 291
ISBN-13: 1118345606
DOWNLOAD EBOOKIn this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout
Author: Faris Yakob
Publisher: Kogan Page Publishers
Published: 2015-04-03
Total Pages: 216
ISBN-13: 0749473614
DOWNLOAD EBOOKAs ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today's cluttered marketplace. Online resources include additional toolkits with advice, techniques and best practice on brand behaviour, new ideas and effective communication.
Author: David Lewis
Publisher: Hachette UK
Published: 2013-09-23
Total Pages: 363
ISBN-13: 1857889428
DOWNLOAD EBOOKHow neuromarketing techniques help marketers more effectively sell their products — and what consumers need to know about it.
Author: Reader's Digest
Publisher: Simon and Schuster
Published: 2018-10-16
Total Pages: 216
ISBN-13: 162145407X
DOWNLOAD EBOOKMore than 1,000 of the funniest, laugh-out-loud jokes, quips, quotes, anecdotes, and cartoons from Reader’s digest magazine—guaranteed to put laughter in your day. This collection of laugh-out-loud, clean jokes, one-liners, and other lighthearted glimpses of life—drawn from Reader’s Digest magazine’s most popular humor columns—is sure to tickle the funny bone. Packed with more than 1,000 jokes, anecdotes, funny things kids say, cartoons, quotes, and stories contributed by professional comedians, joke writers, and readers of the magazine, this side-splitting compilation pokes fun at the facts and foibles of daily routines, illustrating that life is often funnier than fiction. “If evolution really works, how come mothers have only two hands? – Milton Berle The game card said: “Name three wars.” My teenage daughter’s response: “Civil War, Revolutionary War, and Star Wars.” Why do Pilgrims’ pants fall down? Because their belts are on their hats! Check out this billion-dollar idea. A smoke detector that shuts off when you yell, “I’m just cooking!” Overheard in an office: Supervisor to team leader: "So our people aren’t astute enough to understand these comments on the document?" Leader: "What does astute mean?"
Author: Wiemer Snijders
Publisher: Troubador Publishing Ltd
Published: 2018-09-27
Total Pages: 398
ISBN-13: 1789012791
DOWNLOAD EBOOKHow can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.
Author: Cait Lamberton
Publisher: Cambridge University Press
Published: 2023-04-06
Total Pages: 873
ISBN-13: 1009243942
DOWNLOAD EBOOKIn the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.
Author: Arthur Bloch
Publisher: Penguin
Published: 2003-11-04
Total Pages: 232
ISBN-13: 1101663758
DOWNLOAD EBOOKFor more than a quarter of a century, Murphy's Law has provided the last word on things going wrong. Positive thinking is all very fine when the world is treating you right, but when things go awry, it's Murphy's Law that comes up with the goods-the pithy revelations and undeniable truths that document our limitless potential for misplaced insight, hopeless wit, and pessimistic wisdom. This special anniversary collection features the best of Murphy's Law--plus new 21st-century entries proving that with advances in technology, even more can go wrong. For example: No matter what goes wrong, there is always somebody who knew it would. Anything is easier to take apart than to put together. For every action, there is an equal and opposite criticism. The less you do, the less can go wrong. Everybody lies, but it doesn't matter since nobody listens.