Consumer values in West Germany underlying dimensions and cross-cultural comparison with North America
Author: Susanne C. Grunert
Publisher:
Published: 1990
Total Pages: 11
ISBN-13:
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Author: Susanne C. Grunert
Publisher:
Published: 1990
Total Pages: 11
ISBN-13:
DOWNLOAD EBOOKAuthor: Eva Sutter
Publisher: GRIN Verlag
Published: 2005-03-04
Total Pages: 31
ISBN-13: 3638354946
DOWNLOAD EBOOKSeminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Nürtingen University, language: English, abstract: The study of consumer behavior is about much more than just people buying things. It is about the study of ‘why’ people buy things, about their needs and desires. Possessions influence the way people feel about themselves and on the other hand, people’s culture, lifestyle and social settings influence their purchasing decisions. “Culture is the lens through which people view products” (Solomon, 1999, p.495). Today, almost all major companies are marketing their products beyond their original homeland borders. The question is generally not whether to market a brand in other countries but rather how to do it (Schiffmann, 2003). The field of consumer behavior is young and dynamic. In order to understand why people buy certain products or services, marketers must understand the differences between the consumers of different cultures – „cross-cultural“ differences. Especially in times of globalization and internationalization it is very important to develop effective marketing strategies for foreign markets, to define consumption motives, goals and desires. Communication and advertising messages should then be adapted accordingly to the specific values of particular cultures. Sensitivity towards these cultural differences can provide sales- and profit opportunities (Schiffmann, 2003). However this sensitivity can only come from understanding the underlying dimensions of culture. The key for success and the challenges to face for companies in any business will be to constantly watch and adapt to the changing cultural values, changing consumption patterns and lifestyles. To write about the ”American” or “European” consumer might be challenging in some way, because the general theories about sociological or psychological influences on consumer behavior are common to all Western countries. On the other hand, the ways in which people live their consumption life can already vary greatly within one country only. Thus, one could assume that numerous larger differences exist between the citizens of different nations. “The United States is, without a doubt, the most important country to understand, yet it is the most misunderstood country in the world” (“Release of the Special Issue of the USA 2002”, 2002). Because of this, the risk of missing the American target is high. Vice versa, many Americans miss the target in operating effectively in foreign countries (Ting-Toomey, 1999). [...]
Author: Lynn R. Kahle
Publisher: Psychology Press
Published: 2014-03-05
Total Pages: 430
ISBN-13: 1317780833
DOWNLOAD EBOOKThis book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising. The interdisciplinary and international mix of authors bring a diverse perspective to this volume, which is divided into four nonorthogonal sections. The first section deals with theoretical and conceptual issues in advertising research, while the second section presents chapters devoted to improving methodology. The final two sections illustrate how value, lifestyle, and psychographic research have been used to understand differences among people. The first of these final two sections emphasizes differences among people at different times (commonly called trend research), and the second emphasizes differences among people across national boundaries. Collectively, these chapters illustrate how practical state-of-the-art research in values, lifestyles, and psychographics can be. Thoughtful consideration of values, lifestyles, and psychographics as they are manifested in quality research can improve advertising and marketing practice, and can help the business community deliver products and services that are more in line with consumers' needs.
Author: Curtis P. Haugtvedt
Publisher: Routledge
Published: 2018-12-07
Total Pages: 1296
ISBN-13: 113667621X
DOWNLOAD EBOOKThis Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Author: Dr.M.s.Narasimhamdr. G. Rama krishna
Publisher: Archers & Elevators Publishing House
Published:
Total Pages:
ISBN-13: 938880547X
DOWNLOAD EBOOKAuthor: Harlan E. Spotts
Publisher: Springer
Published: 2014-11-10
Total Pages: 254
ISBN-13: 331911882X
DOWNLOAD EBOOKFounded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2002 Academy of Marketing Science (AMS) Annual Conference held in Sanibel Harbour Resort, Florida.
Author: Cele Otnes
Publisher: Popular Press
Published: 1996
Total Pages: 260
ISBN-13: 9780879727055
DOWNLOAD EBOOKGift Giving brings together 21 scholars from a variety of disciplines - including consumer behavior, communications, and sociology - who are dedicated to the understanding of what motivates gift selection, presentation, and incorporation of a gift into a person's life. The text explores the role of values in gift exchange; the influence of ethnic, generational, and subcultural differences in gift exchange; how gifts to the self are manifested; and new directions and topics in gift giving. In these essays, gift giving occasions are probed for the meanings that can be illuminated with respect to this pervasive, yet not always positive, phenomenon. For anyone interested in gift giving behavior, this volume should prove both enlightening and provocative.
Author: Crocker
Publisher: Rowman & Littlefield Publishers
Published: 2000-01-01
Total Pages: 611
ISBN-13: 0585165300
DOWNLOAD EBOOKIn this comprehensive collection of essays, most of which appear for the first time, eminent scholars from many disciplines—philosophy, economics, sociology, political science, demography, theology, history, and social psychology—examine the causes, nature, and consequences of present-day consumption patterns in the United States and throughout the world.
Author: Jacques-Marie Aurifeille
Publisher: Nova Publishers
Published: 2005
Total Pages: 280
ISBN-13: 9781594545658
DOWNLOAD EBOOKThis new book deals with the major consequences of growing globalisation for economies, for economic behaviour, and for business behaviour and performance. It covers managerial business behaviour (such as in business partnerships and marketing), microeconomic and macroeconomic topics, and considers adjustments in managerial behaviour and economic policies that occur, or are needed, in a globalising world. Both applied and theoretical aspects are discussed. Its coverage should interest (among others) those in business management, marketing, economics (macroeconomics, microeconomics, industry economics, managerial economics, economic development, international economics, monetary economics) and finance.
Author: Basil G. Englis
Publisher: Psychology Press
Published: 2013-11-19
Total Pages: 279
ISBN-13: 131775977X
DOWNLOAD EBOOKFew applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters will have much to say to consumer psychologists and marketing specialists alike.