Consumer Behavior
Consumer Behavior

Author: John C. Mowen

Publisher: MacMillan Publishing Company

Published: 1990

Total Pages: 858

ISBN-13:

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The authors' goal in Consumer Behavior, Fifth Edition is three-fold--(1) to provide a current, balanced, comprehensive, and treatment of the field; (2) to fully integrate modern electronic technology into the learning and applying processes; and (3) to provide students with a means of identifying the managerial relevance of the consumer behavior concepts.

Television and Behavior
Television and Behavior

Author: National Institute of Mental Health (U.S.)

Publisher:

Published: 1982

Total Pages: 486

ISBN-13:

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Abstract: A comprehensive report summarizes the past 10 years of research activities and findings concerning the effects of television viewing on child behavior and development. Approximately 90% of all research publications on this topic appeared during this period, representing over 2500 titles. The report is presented in 2 volumes, a summary report and technical reviews. The technical reviews comprise overall, comprehensive, and critical syntheses of the scientific literature on specific topic areas, developed by 24 researchers in this area. The topic areas address such issues as cognitive and emotional aspects of television viewing; television's influences on physical and mental health; television as it relates to socialization and viewer's conceptions of social reality; and television as an American institution. The overall orientation of the report is toward research and public health issues.

Consumer Behavior
Consumer Behavior

Author: Harold W. Berkman

Publisher: N T C Business Books

Published: 1997

Total Pages: 660

ISBN-13: 9780844236742

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An attractive, lively text for use in undergraduate courses in marketing and advertising in communications, business, and marketing departments. Deals with the consumer's decision making process, psychological influences such as values and personality, sociological influences such as subculture and social class, and related issues including public policy and consumer advocacy. Learning aids include chapter summaries, key terms, discussion questions, and projects, plus boxes on marketer and consumer perspectives, and color photos, illustrations, and diagrams. Annotation copyrighted by Book News, Inc., Portland, OR

Consumer Behaviour International Edition 1/e
Consumer Behaviour International Edition 1/e

Author: David Mothersbaugh

Publisher: McGraw Hill

Published: 2023-09-01

Total Pages: 2341

ISBN-13: 1526850036

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Consumer Behavior: Building Marketing Strategy International Edition builds on theory to provide students with a usable, strategic understanding of consumer behaviour that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the international edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life and four chapters written specifically to focus on the European context. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases.

Critical Representations of Work and Organization in Popular Culture
Critical Representations of Work and Organization in Popular Culture

Author: Carl Rhodes

Publisher: Routledge

Published: 2007-12-21

Total Pages: 245

ISBN-13: 1134239378

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This book challenges traditional organizational theory, looking to representations of work and organizations within popular culture and the ways in which these institutions have also been conceptualized and critiqued there. Through a series of essays, Rhodes and Westwood examine popular culture as a compelling and critical arena in which the complex and contradictory relations that people have with the organizations in which they work are played out. By articulating the knowledge in popular culture with that in theory, they provide new avenues for understanding work organizations as the dominant institutions in contemporary society. Rhodes and Westwood provide a critical review of how organizations are represented in various examples of contemporary popular culture. The book demonstrates how popular culture can be read as an embodiment of knowledge about organizations – often more compelling than those common to theory – and explores the critical potential of such knowledge and the way in which popular culture can reflect on the spirit of resistance, carnivalisation and rebellion.

Contemporary Cases in Consumer Behavior
Contemporary Cases in Consumer Behavior

Author: Roger D. Blackwell

Publisher: HarperCollins Publishers

Published: 1993

Total Pages: 548

ISBN-13:

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This collection of 44 classic and contemporary cases allows students to develop their analytical skills as they apply consumer behaviour concepts. A variety of sizes and types of companies are addressed to give students a broad understanding of the application of consumer behaviour concepts.