Speechwriter can hide. Humes shares what he learned in his 25-year career as a presidential speechwriter. Page after page crackles with such fascinating disclosures as Nixon's suspicions about the identity of "Deep Throat", the real reason behind Ford's pardon of Nixon, why Reagan was his own best speechwriter, and why Bush lost. Humes reveals the secrets of the speechwriting trade, and spins marvelous anecdotes including sending Eisenhower to the Ladies' Room, writing.
This book presents an ethical framework which evaluates the legitimacy of the practice of ghostwriting. It explores the connection between personal authenticity and the use of ghostwriters in corporate, political, legal, higher education, and scientific contexts. It then examines the history of ghostwriting as a professional practice and introduces a model for ethical analysis. In this book, the authors shrewdly address crucial ethical questions such as: When is it acceptable for a leader to claim the words of a ghostwriter as their own? When may this be inappropriate or even dangerously misleading? What are the consequences when public awareness of this practice leads to cynicism about the authenticity of leaders and their communications? And when, if ever, is the use of a ghostwriter ethical? This book will be welcomed by scholars and practitioners alike as an original and timely contribution to the literature of business, politics, and communications.
Shrouded in anonymity, protected by executive privilege, but with no legal or constitutional authority of their own, the 5,900 people in 125 offices collectively known as the "White House staff" assist the chief executive by shaping, focusing, and amplifying presidential policy. Why is the staff so large? How is it organized and what do those 125 offices actually do? In this sequel to his critically appraised 1988 book, Ring of Power, Bradley H. Patterson Jr.—a veteran of three presidential administrations—takes us inside the closely guarded turf of the White House. In a straightforward narrative free of partisan or personal agendas, Patterson provides an encyclopedic description of the contemporary White House staff and its operations. He illustrates the gradual shift in power from the cabinet departments to the staff and, for the first time in presidential literature, presents an accounting for the total budget of the modern White House. White House staff members control everything from the monumental to the mundane. They prepare the president for summit conferences, but also specify who sits on Air Force One. They craft the language for the president to use on public occasions—from a State of the Union Address to such "Rose Garden rubbish" as the pre-Thanksgiving pardon for the First Turkey. The author provides an entertaining yet in-depth overview of these responsibilities. Patterson also illuminates the astounding degree to which presidents personally conduct American diplomacy and personally supervise U.S. military actions. The text is punctuated with comments by senior White House aides and by old Washington hands whose careers go back more than half a century. The book provides not only a comprehensive key to the offices and activities that make the White House work, but also the feeling of belonging to that exclusive membership inside the West Wing.
Turn any presentation into a landmark occasion “I love this book. I’ve followed Humes's lessons for years, and he combines them all into one compact, hard-hitting resource. Get this book on your desk now.”—Chris Matthews, Hardball Ever wish you could captivate your boardroom with the opening line of your presentation, like Winston Churchill in his most memorable speeches? Or want to command attention by looming larger than life before your audience, much like Abraham Lincoln when, standing erect and wearing a top hat, he towered over seven feet? Now, you can master presentation skills, wow your audience, and shoot up the corporate ladder by unlocking the secrets of history’s greatest speakers. Author, historian, and world-renowned speaker James C. Humes—who wrote speeches for five American presidents—shows you how great leaders through the ages used simple yet incredibly effective tricks to speak, persuade, and win throngs of fans and followers. Inside, you'll discover how Napoleon Bonaparte mastered the use of the pregnant pause to grab attention, how Lady Margaret Thatcher punctuated her most serious speeches with the use of subtle props, how Ronald Reagan could win even the most hostile crowd with carefully timed wit, and much, much more. Whether you're addressing a small nation or a large staff meeting, you'll want to master the tips and tricks in Speak Like Churchill, Stand Like Lincoln.
" ... brings together piercing analyses of the American presidency - dealing with both current issues and historical events. The compendia consists of the combined and rearranged issues of [the journal] "White House Studies" with the addition of a comprehensive subject index."--Preface.
An accomplished former ghostwriter and book researcher who worked with Bob Woodward, Carl Bernstein, Ben Bradlee, and Hillary Clinton goes behind-the-scenes of the national’s capital to tell the story of how she survived the exciting, but self-important and self-promoting world of the Beltway. Barbara Feinman Todd has spent a lifetime helping other people tell their stories. In the early 1980s, she worked for Bob Woodward, first as his research assistant in the paper’s investigative unit and, later, as his personal researcher for Veil, his bestselling book about the CIA. Next she helped Carl Bernstein, who was struggling to finish his memoir, Loyalties. She then assisted legendary editor Ben Bradlee on his acclaimed autobiography A Good Life, and she worked with Hillary Clinton on her bestselling It Takes a Village. Feinman Todd’s involvement with Mrs. Clinton made headlines when the First Lady neglected to acknowledge her role in the book’s creation, and later, when a disclosure to Woodward about the Clinton White House appeared in one of his books. These events haunted Feinman Todd for the next two decades until she confronted her past and discovered something startling. Revealing what it’s like to get into the heads and hearts of some of Washington’s most compelling and powerful figures, Feinman Todd offers authentic portraits that go beyond the carefully polished public personas that are the standard fare of the Washington publicity factory. At its heart, Pretend I’m Not Here is a funny and forthcoming story of a young woman in a male-dominated world trying to find her own voice while eloquently speaking for others.
Michael Kochin’s radical exploration of rhetoric is built around five fundamental concepts that illuminate how rhetoric functions in the public sphere. To speak persuasively is to bring new things into existence—to create a political movement out of a crowd, or an army out of a mob. Five Chapters on Rhetoric explores our path to things through our judgments of character and action. It shows how speech and writing are used to defend the fabric of social life from things or facts. Finally, Kochin shows how the art of rhetoric aids us in clarifying things when we speak to communicate, and helps protect us from their terrible clarity when we speak to maintain our connections to others. Kochin weaves together rhetorical criticism, classical rhetoric, science studies, public relations, and political communication into a compelling overview both of persuasive strategies in contemporary politics and of the nature and scope of rhetorical studies.
In this hilarious and highly practical book, author and professional speaker Scott Berkun reveals the techniques behind what great communicators do, and shows how anyone can learn to use them well. For managers and teachers -- and anyone else who talks and expects someone to listen -- Confessions of a Public Speaker provides an insider's perspective on how to effectively present ideas to anyone. It's a unique, entertaining, and instructional romp through the embarrassments and triumphs Scott has experienced over 15 years of speaking to crowds of all sizes. With lively lessons and surprising confessions, you'll get new insights into the art of persuasion -- as well as teaching, learning, and performance -- directly from a master of the trade. Highlights include: Berkun's hard-won and simple philosophy, culled from years of lectures, teaching courses, and hours of appearances on NPR, MSNBC, and CNBC Practical advice, including how to work a tough room, the science of not boring people, how to survive the attack of the butterflies, and what to do when things go wrong The inside scoop on who earns $30,000 for a one-hour lecture and why The worst -- and funniest -- disaster stories you've ever heard (plus countermoves you can use) Filled with humorous and illuminating stories of thrilling performances and real-life disasters, Confessions of a Public Speaker is inspirational, devastatingly honest, and a blast to read.
President Donald J. Trump lays out his professional and personal worldview in this classic work—a firsthand account of the rise of America’s foremost deal-maker. “I like thinking big. I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald J. Trump Here is Trump in action—how he runs his organization and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and challenges conventional thinking. But even a maverick plays by rules, and Trump has formulated time-tested guidelines for success. He isolates the common elements in his greatest accomplishments; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks—really talks—about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur—the ultimate read for anyone interested in the man behind the spotlight. Praise for Trump: The Art of the Deal “Trump makes one believe for a moment in the American dream again.”—The New York Times “Donald Trump is a deal maker. He is a deal maker the way lions are carnivores and water is wet.”—Chicago Tribune “Fascinating . . . wholly absorbing . . . conveys Trump’s larger-than-life demeanor so vibrantly that the reader’s attention is instantly and fully claimed.”—Boston Herald “A chatty, generous, chutzpa-filled autobiography.”—New York Post
This book traces the evolution of the speechwriting process for presidents in the White House from the administration of Franklin Roosevelt to the present. While institutionalization of the speechwriting process has often been blamed for bland presidential rhetoric, this book draws out the many varied consequences of institutionalization on the speechwriting process. Ultimately, it concludes that the institutionalization of the process has actually served the presidency well by helping presidents avoid the adverse effects of poorly chosen words.
