Communicating Science
Communicating Science

Author: Toss Gascoigne

Publisher: ANU Press

Published: 2020-09-14

Total Pages: 994

ISBN-13: 1760463663

DOWNLOAD EBOOK

Modern science communication has emerged in the twentieth century as a field of study, a body of practice and a profession—and it is a practice with deep historical roots. We have seen the birth of interactive science centres, the first university actions in teaching and conducting research, and a sharp growth in employment of science communicators. This collection charts the emergence of modern science communication across the world. This is the first volume to map investment around the globe in science centres, university courses and research, publications and conferences as well as tell the national stories of science communication. How did it all begin? How has development varied from one country to another? What motivated governments, institutions and people to see science communication as an answer to questions of the social place of science? Communicating Science describes the pathways followed by 39 different countries. All continents and many cultures are represented. For some countries, this is the first time that their science communication story has been told.

Marcas sonrientes
Marcas sonrientes

Author: Valiente Alber, Sònia

Publisher: Editorial UOC

Published: 2016-10-28

Total Pages: 214

ISBN-13: 8491161112

DOWNLOAD EBOOK

¿Por qué la publicidad televisiva ha empleado tan poco el humor en los últimos años? ¿Por qué la publicidad en España es tan gris? Estas cuestiones son el germen de una investigación que ha durado tres años (2012-2015) y que ha dado lugar a la tesis doctoral: «La conexión emocional generada por el humor como elemento de engagement en marcas consolidadas». Una investigación que ha demostrado que, en un contexto de crisis económica, fragmentación de las audiencias, saturación publicitaria y entorno multipantalla el humor continúa siendo una estrategia válida para generar engagement. Es más, si el anuncio gusta –hace que «la marca me caiga mejor»– se viralizará. Conexión emocional y prescripción orgánica. ¿Hay algo más que una marca pueda soñar?

Connecting With Consumers Through Effective Personalization and Programmatic Advertising
Connecting With Consumers Through Effective Personalization and Programmatic Advertising

Author: Remondes, Jorge

Publisher: IGI Global

Published: 2024-01-10

Total Pages: 323

ISBN-13: 1668491486

DOWNLOAD EBOOK

In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.

Genetic Engineering
Genetic Engineering

Author: Idah Sithole-Niang

Publisher: BoD – Books on Demand

Published: 2013-05-22

Total Pages: 142

ISBN-13: 9535110993

DOWNLOAD EBOOK

The book, while having only five chapters, covers a wide range of topics in genetic engineering of microorganisms, plants and animals. Specifically it covers both the natural and social sciences. In the natural sciences topics ranging from the genetic engineering of microorganisms to produce antibiotics, the gene targeting and transformation in plants, the generation of marker-free plants in response to biosafety concerns, as well as the generation of transgenic animals and those derived through cloning are covered. In the social sciences, the issue of ethics in biotechnology and the role of the media in reporting around the cloned sheep, Dolly are discussed.

Modern Graphics Communication
Modern Graphics Communication

Author: Frederick Ernest Giesecke

Publisher: Pearson Educación

Published: 2004

Total Pages: 670

ISBN-13: 9789702608110

DOWNLOAD EBOOK

This completely rewritten adaptation of Giesecke utilizes an abundance of hands-on activities and clear step-by-step descriptions to teach users freehand sketching and visualization skills for engineering graphics. The eighth edition features reorganized, consolidated coverage of Solid Modeling, new drawing problems, and fully proofed drawings. Other chapter topics include design and graphic communication, introduction to cad and solid modeling, freehand sketching and lettering techniques, geometric construction and modeling basics, multi-view sketching and projection, pictorial sketching, sectional views, dimensioning, and tolerancing, For individuals interested in the fields of technical drawing and engineering graphics.

Biochemistry, Biophysics, and Molecular Chemistry
Biochemistry, Biophysics, and Molecular Chemistry

Author: Francisco Torrens

Publisher: CRC Press

Published: 2020-04-07

Total Pages: 312

ISBN-13: 1000001482

DOWNLOAD EBOOK

Biochemistry, Biophysics, and Molecular Chemistry: Applied Research and Interactions provides the background needed in biophysics and molecular chemistry and offers a great deal of advanced biophysical knowledge. It emphasizes the growing interrelatedness of molecular chemistry and biochemistry, and acquaints one with experimental methods of both disciplines. This book addresses some of the enormous advances in biochemistry, particularly in the areas of structural biology and bioinformatics, by providing a solid biochemical foundation that is rooted in chemistry. Topics include scientific integrity and ethics in the field; clinical translational research in cancer, diabetes, and cardiovascular disease; emerging drugs to treat neurodegenerative diseases; swine, avian, and human flu; the use of big data in artificial knowledge in the field; bioinformatic insights on molecular chemistry; and much more.

Theory and Practice of Climate Adaptation
Theory and Practice of Climate Adaptation

Author: Fátima Alves

Publisher: Springer

Published: 2018-03-24

Total Pages: 582

ISBN-13: 3319728741

DOWNLOAD EBOOK

Climate change is one of the greatest challenges of our time. As such, both the Fifth Assessment Report (AR5) released by the Intergovernmental Panel on Climate Change (IPCC) and the 25th Conference of the Parties (COP 25) recommendations call for action not only from government, but also from various stakeholders. Apart from the knowledge offered by modeling and forecasts, which allows the readers to understand the problem and how it is likely to develop in the future, the book highlights approaches, methods and tools that can help readers cope with the social, economic and political problems posed by climate change. In other words, the book’s goal is to accelerate developments in the field of climate change adaptation. This book gathers papers presented at the “2nd World Symposium on Climate Change Adaptation”, a joint initiative by the University of Coimbra (Portugal), the Research and Transfer Centre “Sustainable Development and Climate Change Management” at Hamburg University of Applied Sciences (Germany), and the International Climate Change Information Programme (ICCIP). The book is truly interdisciplinary, covering various key areas in the field of climate change adaptation. Its focus is on “integrative approaches to implementing climate change adaptation”, and is expected to contribute to the further development of this fast-growing field.

Bachiller Teologico
Bachiller Teologico

Author: LIC Enrique Eugenio Hern Rivas

Publisher: Palibrio

Published: 2012-06

Total Pages: 599

ISBN-13: 1463332203

DOWNLOAD EBOOK

En respuesta a mis 25 años de docente a nivel medio superior y superior yo he querido hacer un regalo muy especial a todos aquellos jóvenes hombres y mujeres que tienen el fi rme compromiso de ser mejores ciudadanos por la via de las humanidades y que desconocen los fundamentos históricos de su fe. Bachiller. Del francés bachelier, joven que aspira a ser caballero. Digamos que es aquel que tiene los conocimientos pre-universitarios para continuar con su formación académica profesional en todos los sentidos, primeramente la religiosa, la del hermano, la del padre comprometido, la de la madre educadora de sus hijos, y cuantos roles más juega el hombre y la mujer en esta vida, muchos diría yo y muy variados, bueno para todos los jóvenes de buena voluntad que quieren aprender más de su fe, este libro es para ustedes. Guarden en sus corazones la palabra de Dios, en sus mentes la justicia y en su corazón la esperanza viva de ser mejores cada día, si lo logran habre considerado que este libro sencillo pero humilde de teología sea un tesoro en tus manos, al que se requiere acudir a él como un amigo sincero. Con profundo afecto dedico mi trabajo a tantos alumnos de bachillerato que continua dudando de la experiencia milenaria de la iglesia que es una, santa, católica y apostólica. A mis amigos los maestros que tienen las mismas inquietudes, y a mis amigos sinceros a quien dejo el siguiente mensaje. Recomienden lo bueno. A pesar de que este material es digerible, recomiendo dos diccionarios que fácilmente se pueden adquirir via electrónica. Diccionario digital católico. Net. Enciclopedia de teología "sacramentum mundi". A Todo maestro laico o religioso que recomiende este libro solo le puedo expresar mi profundo agradecimiento.

Methodologies and Use Cases on Extended Reality for Training and Education
Methodologies and Use Cases on Extended Reality for Training and Education

Author: Correia, Anacleto

Publisher: IGI Global

Published: 2022-06-24

Total Pages: 375

ISBN-13: 1668434008

DOWNLOAD EBOOK

Extended reality has been applied in training and educational settings to transform teaching and learning experiences through immersive environments. The incorporation of extended reality into classrooms and training sessions can provide students and trainees with more meaningful learning and training experiences by increasing their motivation. Besides being able to be used in the classroom to illustrate complex concepts, simulations, and scenarios, extended reality has numerous applications in professional training to discover solutions to problems to learn how to respond to dangerous circumstances without putting their own life or the lives of others at risk. Methodologies and Use Cases on Extended Reality for Training and Education presents the forefront of research regarding the integration of extended reality in training and educational programs and establishes the foundations for course design, program development, and institutions’ training and education policy planning. It provides an overall approach to extended reality in education without failing to mention applications of using extended reality in institutions of different levels of education. Covering topics such as 3D visualization, student perceptions, and laboratory virtualization, this premier reference source is a dynamic resource for instructional designers, curriculum developers, program developers, faculty and administers of both K-12 and higher education, educational software developers, educators, pre-service teachers, teacher educators, government officials, researchers, and academicians.