The British Library General Catalogue of Printed Books to 1975
Author: British Library (London)
Publisher:
Published: 1979
Total Pages: 536
ISBN-13:
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General Catalogue of Printed Books
Author: British Museum. Department of Printed Books
Publisher:
Published: 1971
Total Pages: 1014
ISBN-13:
DOWNLOAD EBOOKBrand Relevance
Author: David A. Aaker
Publisher: John Wiley & Sons
Published: 2011-01-25
Total Pages: 400
ISBN-13: 0470613580
DOWNLOAD EBOOKBranding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
The 'Made in Germany' Champion Brands
Author: Ugesh A. Joseph
Publisher: Routledge
Published: 2016-03-09
Total Pages: 296
ISBN-13: 1317025032
DOWNLOAD EBOOKGermany’s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The ’Made in Germany’Â’ Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany’s best brands to see what they stand for, what has made them what they are today, and what might be transferable. The way Germany is branded as a nation carries across into the branding of its companies and services, particularly the global superstar brands - truly world-class in size, performance and reputation. Just as important are the medium-sized and small enterprises, known as the 'Mittelstand'. These innovative and successful enterprises from a wide range of industries and product / service categories are amongst the World market leaders in their own niche and play a huge part in making Germany what it is today. The book also focuses on German industrial entrepreneurship and a selection of innovative and emergent stars. All these companies are supported and encouraged by a sophisticated infrastructure of facilitators, influencers and enhancers - the research, industry, trade and standards organizations, the fairs and exhibitions and all the social and cultural factors that influence, enhance and add positive value to the country's image. Professionals or academics interested in business; entrepreneurship; branding and marketing; product or service development; international trade and business development policy, will find fascinating insights in this book; while those with an interest in Germany from emerging industrial economies will learn something of the secrets of German success.
Inequality in U.S. Social Policy
Author: Bryan Warde
Publisher: Routledge
Published: 2021-09-26
Total Pages: 353
ISBN-13: 1000453669
DOWNLOAD EBOOKIn the second edition of Inequality in U.S. Social Policy: An Historic Analysis, Bryan Warde illuminates the pervasive and powerful role that social inequality based on race and ethnicity, gender, immigration status, sexual orientation, class, and disability plays and has historically played in informing social policy. Using critical race theory and other structural oppression theoretical frameworks, this book examines social inequalities as they relate to social welfare, education, housing, employment, health care, and child welfare, immigration, and criminal justice. With fully updated statistics throughout, and an examination of the impact of the COVID-19 pandemic on the United States, this new edition addresses the mammoth political and social changes which have affected inequality in the past few years. Inequality in U.S. Social Policy will help social work students better understand the origins of inequalities that their clients face, as well as providing an introduction for other social science students.
Power Without Responsibility
Author: James Curran
Publisher: Psychology Press
Published: 2003
Total Pages: 488
ISBN-13: 9780415243896
DOWNLOAD EBOOKThe sixth edition of this title is a guide for all those involved with the production and consumption of the media. It includes up-to-date analysis of new media and legislation, New Labour conservatism and coverage of Scottish and Welsh devolution.
Down to Earth Sociology
Author: James M. Henslin
Publisher: Simon and Schuster
Published: 2005
Total Pages: 628
ISBN-13: 0743267605
DOWNLOAD EBOOKThe twelfth edition's new readings include selections on the unspoken rules of social interaction, the shocking disparities between upper- and lower-class life, America's changing attitudes toward work and family and the roles they fulfill, and the "McDonaldization" of American society. Together with these essential new articles, the selections by Peter Berger, Herbert Gans, Erving Goffman, Donna Eder, Zella Luria, C. Wright Mills, Deborah Tannen, Barrie Thorne, Sidney Katz, Philip Zimbardo, and many others provide firsthand reporting that gives students a sense of "being there." Henslin also explains basic methods of social research, providing insight into how sociologists explore the social world. The selections in Down to Earth Sociology highlight the most significant themes of contemporary sociology, ranging from the sociology of gender, power, politics, sports, and religion, to the contemporary crises of racial tension, crime, rape, poverty, and homelessness.
The History of Mexico
Author: Philip Russell
Publisher: Routledge
Published: 2011-04-06
Total Pages: 809
ISBN-13: 1136968288
DOWNLOAD EBOOKThe History of Mexico: From Pre-Conquest to Present traces the last 500 years of Mexican history, from the indigenous empires that were devastated by the Spanish conquest through the election of 2006 and its aftermath. The book offers a straightforward chronological survey of Mexican history from the pre-colonial times to the present, and includes a glossary as well as numerous tables and images for comprehensive study. For additional information and classroom resources please visit The History of Mexico companion website at www.routledge.com/textbooks/russell.
Social Policy for Social Work, Social Care and the Caring Professions
Author: Steve Hothersall
Publisher: Ashgate Publishing, Ltd.
Published: 2010
Total Pages: 476
ISBN-13: 9780754676362
DOWNLOAD EBOOKThis innovative text offers comprehensive coverage of the discipline of social policy and its central relevance to social work, social care and related practice in Scotland. Designed to complement teaching and study associated with the new Honours degree in Social Work (Scottish Executive 2003), it fills a notable gap in the literature on this subject and will be essential reading for students, professionals and academics within a variety of health and social care occupations.
Witchcraft Accusations from Central India
Author: Helen Macdonald
Publisher: Taylor & Francis
Published: 2020-11-22
Total Pages: 212
ISBN-13: 1000225798
DOWNLOAD EBOOKThis book unravels the institutions surrounding witchcraft in the central Indian state of Chhattisgarh through theoretical and empirical research on witchcraft, violence and modernity in contemporary times. The author pieces together ‘fragments’ of stories gathered utilising ethnographic methods to examine the meanings associated with witches and witchcraft, and how they connect with social relations, gender, notions of agency, law, media and the state. The volume uses the metaphor of the shattered urn to tell the story of the accusations, punishment, rescue and the aftermath of the events of the trial of women accused of being witches. It situates the ṭonhī or witch as a key elaborating symbol that orders behaviour to determine who the socially included and excluded are in communities. Through the personal interviews and other ethnographic methods conducted over the course of many years, the author delves into the stories and practices related to witchcraft, its relations with modernity, and the relationship between violence and ideological norms in society. Insightful and detailed, this book will be of great interest to academics and researchers of anthropology, development studies, sociology, history, violence, gender studies, tribal studies and psychology. It will also be useful for readers in both historic and contemporary witchcraft practices as well as policy makers.
