"This book will ground board members, presidents, vice presidents for advancement, deans and other critical stakeholders with an objective and comprehensive understanding of what it takes to achieve higher levels of success in a campaign."--Page 4 of cover.
This book includes case studies of comprehensive campaigns at eight varied institutions of higher education. In each case, a campaign was part of an institutional strategy for growth and change. Many of the campaigns marked a turning point in the institution’s history. They are not just stories about campaigns, they are examples of institutional strategies for growth and change. The case studies include widely varied institutions: a relatively young private university campaigning to enhance its research standing; a distinguished private university moving beyond near-destruction to pursue bold goals; a prestigious public university aiming to sustain momentum in its third century; a public university raising funds to enhance its own programs and bring economic rejuvenation to its region; a public university focused on the economic mobility of its diverse students and undertaking its first campaign; a unique liberal arts college turning to philanthropy to implement an innovative new financial model; a distinguished historically Black college for women seeking resources to continue and increase its excellence; and a community college raising funds to help address urgent economic and social priorities of the city and county that it serves. Their campaign goals ranged from $40 million to $5 billion!
Nonprofit leadership is messy Nonprofits leaders are optimistic by nature. They believe with time, energy, smarts, strategy and sheer will, they can change the world. But as staff or board leader, you know nonprofits present unique challenges. Too many cooks, not enough money, an abundance of passion. It’s enough to make you feel overwhelmed and alone. The people you help need you to be successful. But there are so many obstacles: a micromanaging board that doesn’t understand its true role; insufficient fundraising and donors who make unreasonable demands; unclear and inconsistent messaging and marketing; a leader who’s a star in her sector but a difficult boss… And yet, many nonprofits do thrive. Joan Garry’s Guide to Nonprofit Leadership will show you how to do just that. Funny, honest, intensely actionable, and based on her decades of experience, this is the book Joan Garry wishes she had when she led GLAAD out of a financial crisis in 1997. Joan will teach you how to: Build a powerhouse board Create an impressive and sustainable fundraising program Become seen as a ‘workplace of choice’ Be a compelling public face of your nonprofit This book will renew your passion for your mission and organization, and help you make a bigger difference in the world.
Do you need a roadmap for creating online initiatives? Are you frustrated by the lack of collaboration for your great ideas? Is digital fundraising simply too confusing or overwhelming? The "Insider's Guide" will answer these questions... and more!
Higher ed fundraising can't keep doubling down on ineffective practices. We can't keep hoping donors give. Instead, we need to give donors hope. We need to adapt to new philanthropic realities in higher education, both to avoid wasteful, depletive fundraising and to optimize our institutions ability to produce more significant, sustainable fundraising results. This will require rethinking how we organize ourselves at every level, including the board, executive team, and advancement operation. In the largest sense, what we must be most attentive to going forward is what we've been inattentive to in the past: the growing gap between what institutions wanted and hoped for from their donors and what donors wanted and hoped for from schools, colleges and universities. In The Future of Fundraising, James M. Langley describes the changing philanthropic behaviors and expectations of our donors, then details the strategies and tactics that will allow fundraising operations and institutions to detect and catch the prevailing winds in their sails and thereby expedite the advancement of their missions and sustain donor trust. Langley contrasts old, increasingly ineffective approaches with current and emerging best practice, unpacking in practical detail how we must organize ourselves and how we must create new models of collaboration to establish a more adaptive craft. From the author of Fundraising for Presidents and Fundraising for Deans, this new book that will challenge, inspire, and empower you to create the conditions at your college or university for more sustainable philanthropic growth.
The real-world guide to successfully funding your nonprofit program The Complete Guide to Fundraising Management is the comprehensive handbook for successful fundraising, with a practical focus that applies across the nonprofit sector. With a focus on planning, self-assessment, continual improvement, and high-payoff strategies, this book provides more than just ideas—it shows you the concrete, real-world actions that make it all happen, and gives you the tools you need to bring these concepts to life. This new fourth edition features the latest information about social media campaigning, internet fundraising, crowdfunding, and more. Timelines, checklists, and forms help you streamline management tasks to focus on effective development, and updated sample reports and budget information help you begin implementing these approaches quickly. The nonprofit world is becoming increasingly competitive in terms of funding, and fundraisers are being asked to perform miracles more than ever before. This book offers a time-tested framework for fundraising success, with step-by-step guidance through the entire process from prospect to program. Understand and apply the major principles and best practices of fundraising Manage information, resources, development, and volunteers Adopt new approaches to relationship-building and prospect identification Write grants and fundraising materials that make a rock-solid case for support There is never enough funding to go around. To survive and thrive, nonprofits must revitalize interest and generate more support. Gone are the days of door-knocking and bake sales; strategy is critical, and execution must be top-notch. The Complete Guide to Fundraising Management shows you the real-world strategies that get your programs funded.
"The Storytelling Non-Profit is a portable consultant for fundraisers, communicators and executive directors who want to tell great stories. In this book, professionals will learn a process for telling a story that inspires and resonates with a target audience."--Back cover.
Effective contact reports help build the future of a donor's relationship with your institution. But gift officers are rarely trained to write reports that contain the information advancement leaders need to succeed. How do you improve the reporting skills needed to write detailed and useful reports? In Writing Meaningful Contact Reports: A Handbook for Fundraisers, Jason McNeal of Gonser Gerber, LLP guides you through these challenges by: 1. Defining which interactions require contact reports2. Demonstrating how contact reports can play a vital part in strengthening your institution's culture of philanthropy3. Providing examples of high- and low-quality contact reports4. Outlining key elements of contact reports5. Addressing ways to make writing reports easier6. Providing worksheets and templates to assist you in writing and using reports more effectively Make your reports more effective, and build the foundation for lifelong relationships for your donors. REVIEWS ..". Those new to advancement work will find that the fun-loving case studies wonderfully illustrate the nuances of effective reporting while the 'primer' on prospect management provides a clear, concise overview of moves management shepherding-thus, further highlighting the importance writing meaningful contact reports plays as we document our activities with prospects and donors alike." - Bud Christman, Vice President for Advancement, Mars Hill University ..".This book has inspired me to re-evaluate the importance of documenting contact reports and the important role I play in enhancing the culture of philanthropy at my institution." - J. Steven Barnes, Senior Director of Development, Vanderbilt University Medical Center ..". I would recommend this be the first book you ask a new development officer coming on your team to read, regardless of their years of experience....Dr. McNeal provides extremely useful examples of contact reports that can easily be implemented while removing the intimidation and hesitancy of getting them done on a timely basis." - Alan Medders, Vice President for Advancement, Columbus State University ..".McNeal demonstrates that completion of contact reports does not have to be a big time-eater....Jason McNeal is putting forth a concise and precise standard for the fundraising arena; this handbook will be a solid reference manual for any fundraiser's personal library." - Jeff Lorber, EdD, Vice Chancellor for Advancement, University of Illinois Springfield & Senior Vice President, University of Illinois Foundation
An effective president does so much more than raise funds and shake hands. Your institution's president is uniquely positioned to scan the horizon and help develop and communicate a vision of the future to prospective donors. In this book, Jim Langley, president and founder of Langley Innovations and past vice president for advancement at Georgetown University, contends that the president's primary role in fundraising is not to ask for money but to create the conditions that attract significant philanthropic investments. This book will offer a forward-thinking look at: How the president can take a lead role in defining the case for support and identifying inspiring projects defined by specific objectives rather than categories of institutional need How the president can define for donors the difference a philanthropic dollar makes in achieving key objectives The respective roles and responsibilities of the president, the vice president for advancement, and the board chair The president's specific role in donor stewardship, campaigns, piloting new models for fundraising, volunteer management, and asking How to onboard a new president in ways that strengthen rather than stall the work of fundraising "This is a treasure trove of great advice, forward-thinking reflections, and tough, but much needed questions. Jim Langley is a thought leader who understands not just the history of philanthropy and advancement but shines a light on where universities need to begin altering practices to thrive in this era of competing philanthropic interests." - Matthew T. Lambert, Vice President for University Advancement, William & Mary