The first and only comprehensive guide to best practices in winter road operations Winter maintenance operations are essential to ensure the safety, mobility, and productivity of transportation systems, especially in cold-weather climates, and responsible agencies are continually challenged to provide a high level of service in a fiscally and environmentally responsible manner. Sustainable Winter Road Operations bridges the knowledge gaps, providing the first up-to-date, authoritative, single-source overview and guide to best practices in winter road operations that considers the triple bottom line of sustainability. With contributions from experts in the field from around the world, this book takes a holistic approach to the subject. The authors address the many negative impacts on regional economies and the environment of poorly planned and inadequate winter road operations, and they make a strong case for the myriad benefits of environmentally sustainable concepts and practices. Best practice applications of materials, processes, equipment, and associated technologies and how they can improve the effectiveness and efficiency of winter operations, optimize materials usage, and minimize cost, corrosion, and environmental impacts are all covered in depth. Provides the first up-to-date, authoritative and comprehensive overview of best practices in sustainable winter road operations currently in use around the world Covers materials, processes, equipment, and associated technologies for sustainable winter road operations Brings together contributions by an international all-star team of experts with extensive experience in designing, implementing, and managing sustainable winter road operations Designed to bring professionals involved in transportation and highway maintenance and control up to speed with current best practice Sustainable Winter Road Operations is essential reading for maintenance professionals dealing with snow and ice control operations on highways, motorways and local roads. It is a valuable source of information and guidance for decision makers, researchers, and engineers in transportation engineering involved in transportation and highway maintenance. And it is an ideal textbook for advanced-level courses in transportation engineering.
"TRB Transportation Research Record: Journal of the Transportation Research Board, No. 2329 consists of eight papers that explore highway anti-icer performance, remote sensing of weather and road surface conditions, statewide benefits of winter maintenance operations, measurement of salt on winter pavements, rural variable speed limits, extreme weather risk indicators, macroscopic traffic parameters, and temperature distribution in soil profiles." Pub. info.
The Definitive Guide to PR and Communications—updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as 44 new authors addressing the major changes in the field since the last edition: the use of social media in business, demanding and growing stakeholder relationships and a new era of openness and transparency to protect reputations and brands and to prevent crises. Providing best practices for 28 key industries, the handbook is conveniently organized into thematic sections: Introduction to Public Relations and Integrated Communications— research, history, law and ethics Stakeholder Leadership in Public Relations—crisis management, employees, investors, consumers, press, corporate philanthropy and digital communities Current and Continuing Issues in Public Relations—business sustainability, environmental communications, and reputation and brand management Industries and Organizations: Business-to-Consumer and Business-to-Business—automotive, aviation, insurance, hospitality, healthcare, consulting, financial, food, law and energy Each section highlights specific case studies and examples to illuminate exactly how to plan and execute different methods for optimum results. The book concludes with a section on the future of the industry—developing issues, trends and roles of public relations and integrated communications. Use The Handbook of Strategic Public Relations and Integrated Marketing Communications to position your company, your brand and yourself for success for many years to come. Praise for The Handbook of Strategic Public Relations and Integrated Marketing Communications “The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy.” —Philip Kotler, Kellogg School of Management, Northwestern University, author of Marketing 3.0M ”The massively updated Handbook of Strategic Public Relations and Integrated Marketing Communications is the go to source for an overview of the fast changing field of PR and the central role it plays in marketing. An easy to read mélange of case studies from a wide variety of industries, commentaries on trends in the field, and insights on the links between theory and practice, it guides the reader through an increasingly complex—and ubiquitous—discipline.” —Jerry Swerling, Professor and Director of Public Relations Studies, and Director of Strategic Communication, PR Center, Annenberg School for Communication and Journalism, University of Southern California ”The Handbook is a fresh look at strategic public relations with great insights from top public relations professionals. Invaluable advice and a must read for all PR practitioners.” —Jane Ostrander, Vice President, Global Communications, Tenneco ”Few writers, and even fewer thinkers, in the world of public relations have the breadth and depth of experience shown by Clarke Caywood. The Second Edition of his Handbook of Strategic Public Relations demonstrates that range of experience in exquisite detail. Assembled here you’ll find the finest minds and biggest names in the profession. No PR practitioner or student of the art can afford to be without this superb collection.” —James S. O'Rourke, IV, Ph.D., Teaching Professor of Management, Mendoza College of Business, University of Notre Dame “A must-read that gives an ever greater importance to the human person as a stakeholder, and the object for which an organization is driven to do good, as a cornerstone for profitability.” — Jerry G. Kliatchko, Ph.D., Dean, School of Communication, University of Asia and the Pacific (UA&P), Manila, Philippines ”How can companies survive in the era of global competition? This book offers valuable clues from the perspective of managing a successful relationship with its stakeholders.” —Kimihiko Kondo, Dean and Professor of Marketing, Graduate School of Business, Otaru University of Commerce, Otaru, Hokkaido, Japan ”Caywood’s stakeholder approach distinguishes PR from other management fields. His book fully covers the stakeholder challenge across industries.” —Debbie Treise, Ph.D., Professor/Associate Dean Graduate Studies, College of Journalism and Communications, University of Florida "This second edition will certainly provide readers with an advanced understanding of public relations in a rapidly changing IMC environment." —Dean M Krugman, Professor Emeritus, Department of Advertising and Public Relations, University of Georgia "Clarke Caywood's PR Handbook provides invaluable counsel on every major issue facing today's public relations practitioner. Non-PR executives also will gain important communication insights from 70 of the greatest minds in public relations.” —Ron Culp, Public Relations Consultant and Director, MA Program in Public Relations and Advertising, DePaul University ”In this 21st Century age of Integrated Marketing Communications, Dr. Clarke Caywood has compiled the blueprint on how to approach Public Relations in these contemporary times.” —J.P. James, Senior Partner, Engagement Marketing, MEC & Assistant Adjunct Professor, CUNY Hunter College and New York University ”Our function’s number-one objective is develop and successfully execute communications strategies that help our companies and organizations win in the marketplace, and Clarke Caywood’s Handbook of Strategic Public Relations and Integrated Marketing Communications provides students of our profession the best in real-world thinking and successful execution.” —Jim Spangler, Vice President, Chief Communications Officer, Navistar, Inc.
Information from many highway departments and agencies was assembled and analysed in this effort to record and evaluate current practices in the use of partial-lane pavement widening. Specific problems on partial-lane pavement widening projects (narrow work areas, acquisition of additional right-of-way, variable subgrade, reconditioning of existing pavement, reflective cracking, structure widening, surface and subsurface drainage, traffic during construction, access for abuting owners, and funding projects) have been addressed and practices have been developmed to meet specific needs. Nearly all partial-lane widening projects include provisions for placing an overlay over both the old and new pavement. In a few cases the overlay may be placed during the following construction season. The modification of the existing surface drainage, alignment improvement (by shifting the widening, where possible, to the inside of curves; replacement of small angles by a smooth curve), minimizing reflection cracks by provision of good subsurface drainage, compaction of widening trench at or near the optimum moisture content, provision of good shoulder support, and the use of substantial overlay to cover the joint) are some practices described. The open trench hazard, and advance coordination with abutting residents and businesses to avoid inconvenience are also discussed. Safety, capacity and maintenance are important factors in planning the widening projects. Long-range and short-range plans, project selection, citizen participation and factors which affect the decision-making process are outlined. The various aspects of design and construction are covered.
