Strategic Pharmaceutical Marketing Management in Growth Markets

Strategic Pharmaceutical Marketing Management in Growth Markets

Author: Mithun Nandy

Publisher: Taylor & Francis

Published: 2023-05-09

Total Pages: 210

ISBN-13: 1000875288

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India is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50% of the global demand for various vaccines and, as a result, holds an important position in the global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets. The book introduces the fast-paced and multi-faceted discipline of pharmaceutical marketing management through an in-depth discussion on the genesis and evolution of its marketing concept. Combining theory and practice, it offers a strategic approach to pharmaceutical marketing from an organizational and business perspective and explicates the practical applications of it. Richly supported by case studies, the book brings together fresh perspectives and approaches equally useful for students and professionals. This book will be of interest to academicians, advanced students, and practitioners of pharmaceutical marketing and pharmaceutical management. It will also be beneficial to those interested in business strategy, decision-making, and international marketing.


Foreign Direct Investment

Foreign Direct Investment

Author: Leena Ajit Kaushal

Publisher: Business Expert Press

Published: 2019-04-29

Total Pages: 168

ISBN-13: 1949443507

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This research based book offers insight to the changing perspectives regarding FDI from traditional theory to new theory, from local to global link, and from opportunity to responsibility. Readers will understand the various factors, determinants, and theories that underpin the presence of firms in the global economy. The author illustrates, by way of case studies, specific implications of FDI policy and practice on issues like ecology and environment, technology transfer, labor market, and relevance of further liberalization policies in FDI in the context of Indian economy. The coverage for such an important theme is too vast to cover in a single volume; therefore, this volume restricts its analysis to a select few themes in hopes that this endeavor will trigger an ongoing debate on myriad aspects and concerns of FDI on countries like India.