Canadian Almanac and Directory 2017

Canadian Almanac and Directory 2017

Author: House Canada Grey

Publisher:

Published: 2016-11

Total Pages: 2550

ISBN-13: 9781619259539

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The Canadian Almanac & Directory is the most complete source of Canadian information available - cultural, professional and financial institutions, legislative, governmental, judicial and educational organizations. Canada's authoritative sourcebook for almost 160 years, the Canadian Almanac & Directory gives you access to almost 100,000 names and addresses of contacts throughout the network of Canadian institutions.


The Greenhouse Gas Protocol

The Greenhouse Gas Protocol

Author:

Publisher: World Business Pub.

Published: 2004

Total Pages: 0

ISBN-13: 9781569735688

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The GHG Protocol Corporate Accounting and Reporting Standard helps companies and other organizations to identify, calculate, and report GHG emissions. It is designed to set the standard for accurate, complete, consistent, relevant and transparent accounting and reporting of GHG emissions.


Masterpieces of Swiss Entrepreneurship

Masterpieces of Swiss Entrepreneurship

Author: Jean-Pierre Jeannet

Publisher: Springer Nature

Published: 2021-04-21

Total Pages: 579

ISBN-13: 3030652874

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This open access book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance in global niche markets. Based upon in-depth documentation and analysis of 36 Swiss companies over their entire history, an expert team of authors presents several parallels in the pathways and success factors which allowed these firms to become dominant and operate from a high-cost location such as Switzerland. The book enhances these insights by providing detailed company profiles documenting the company history, development, and how their relevant global niche positions were reached. Readers will benefit from these profiles as they compile a diverse selection of industries, mainly active within the B2B sector, with mostly mature companies (60 years to older than 100 years since founding) and different types of ownership structures including family firms. ‘Masterpieces of Swiss Entrepreneurship’ brings unique learning opportunities to owners and leaders of SMEs in Switzerland and elsewhere. Findings are based on detailed bottom-up research of 36 companies -- without any preconceived notions. The book is both conceptual and practical. It fosters understanding for different choices in development pathways and management practices. Matti Alahuhta, Chairman DevCo Partners, ex-CEO Kone, Board member of several global listed companies, Helsinki, Finland Start-up entrepreneurs need proven models from industry which demonstrate the various paths to success. “Masterpieces of Swiss Entrepreneurship” provides deep insights highlighting these models and the important trade-offs entrepreneurial teams must consider when choosing the path of high growth or of maximum control, as they are often mutually exclusive. Gina Domanig, Managing Partner, Emerald Technology Ventures, Zurich


Digital and Social Media Marketing

Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.


The Corporation of the Future

The Corporation of the Future

Author: Stuart Orr

Publisher: Taylor & Francis

Published: 2022-11-24

Total Pages: 244

ISBN-13: 1000785823

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Although largely unseen, the industrial revolution taking place before us is picking up steam ─ dramatically. Dissolution of traditional global trading partnerships, the effect of COVID-19 on supply chains and the formation of new trading blocks, such as China’s Belt and Road initiatives, are creating turmoil and rapid change in the international business domain. Continual advances in technology, health treatments, political and societal change are underpinning these transformations. It is unclear just how this revolution will unfold or what the role of the corporation will be in the long run. This book helps us navigate through these challenging times by identifying areas where opportunities will develop. Written by highly qualified experts from a diverse range of backgrounds, the book takes a novel backcast view to present more critical arguments. The book has been set in the not-so-distant future, reflecting back on the changes that have led to a new type of corporation and the conditions that have led to it. Each chapter presents a complimentary view about the nature of and context for the 2040 Future Corporation. The back casting perspective will provide a very effective discipline for readers to analyse contemporary trends while presenting an integrated and balanced future perspective.