Resilient
Resilient

Author: Rick Hanson, PhD

Publisher: Harmony

Published: 2020-02-04

Total Pages: 306

ISBN-13: 0451498860

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These days it’s hard to count on the world outside. So it’s vital to grow strengths inside like grit, gratitude, and compassion—the key to resilience, and to lasting well-being in a changing world. True resilience is much more than enduring terrible conditions. We need resilience every day to raise a family, work at a job, cope with stress, deal with health problems, navigate issues with others, heal from old pain, and simply keep on going. With his trademark blend of neuroscience, mindfulness, and positive psychology, New York Times bestselling author Dr. Rick Hanson shows you how to develop twelve vital inner strengths hardwired into your own nervous system. Then no matter what life throws at you, you’ll be able to feel less stressed, pursue opportunities with confidence, and stay calm and centered in the face of adversity. This practical guide is full of concrete suggestions, experiential practices, personal examples, and insights into the brain. It includes effective ways to interact with others and to repair and deepen important relationships. Warm, encouraging, and down-to-earth, Dr. Hanson’s step-by-step approach is grounded in the science of positive neuroplasticity. He explains how to overcome the brain’s negativity bias, release painful thoughts and feelings, and replace them with self-compassion, self-worth, joy, and inner peace.

Neurodharma
Neurodharma

Author: Rick Hanson

Publisher: Harmony

Published: 2020

Total Pages: 354

ISBN-13: 0593135466

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Reverse-engineer your brain to experience freedom from suffering with this radically bold yet practical seven-step plan from the New York Times bestselling author of Buddha's Brain and Hardwiring Happiness. Building on his classic bestseller Buddha's Brain, New York Times bestselling author and senior fellow of the Greater Good Science Center at UC Berkeley Rick Hanson uses the Buddhist analysis of the mind as a roadmap for strengthening the neural circuitry of deep calm, contentment, kindness, and wisdom--qualities we all need to succeed in the face of adversity. Most books about transformations of consciousness are theoretical or religious, typically full of jargon, pep talks, and calls to believe on faith alone. Instead, this is a book of practice, immediately actionable with simple, powerful guided meditations--and despite this grounded approach, its promise is radically life-changing. This book is nothing short of a path to transcendence, a method for liberating the mind and heart, discovering freedom from suffering, and engaging life with a kind heart and inner peace. A step-by-step path of practical ideas and tools, Dr. Hanson guides readers with his usual encouragement, good humor, and personal examples.

Excellence in Advertising
Excellence in Advertising

Author: Leslie Butterfield

Publisher: Routledge

Published: 2009-11-03

Total Pages: 301

ISBN-13: 1136404511

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While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in Advertising, has been created by a group of people who are directly involved in the business currently and are at the very top of their profession. The first edition of this book, published in 1997, proved to be a huge success both in the UK and internationally. This new edition is substantially updated and enlarged - with new authors added and new subjects covered. The cast list of authors, headed by Leslie Butterfield as editor and contributor, reads like a veritable Who's Who of advertising and marketing: John Bartle, Steve Henry, Professor Peter Doyle, Mike Sommers and now also Richard Hytner, Tim Broadbent, Tim Pile and others. Together their contributions present an authoritative view on what constitutes best practice in a wide range of key areas that are the context for the creation of effective advertising: Building successful brands Strategy development The analysis and interpretation of qualitative research Creative briefing Media strategy AND NEW IN THIS EDITION: Managing relationships Evaluating advertising Loyalty Shareholder value Total communication strategy Combining state-of-the-art thinking and practical advice, this book will be of value to those who use advertising to build brands, those who study advertising and its role and to those actively engaged in producing excellence in advertising on a daily basis. Leslie Butterfield is Chairman of Partners BDDH, the agency he founded in 1987. He is one of the UK advertising industry's most respected strategists, and a regular contributor to advertising conferences and publications. He was Chairman of the IPA's Training and Development Committee from 1989 to 1997 and is now a Council Member and Fellow of the IPA.