Ward's Private Company Profiles

Ward's Private Company Profiles

Author: Jennifer A. Mast

Publisher: Ward's Private Company Profile

Published: 1993-12

Total Pages: 822

ISBN-13: 9780810391406

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Provides insight into 150 US private companies. The directory contains articles from more than 150 sources, including trade and professional journals, business magazines, newspapers, investment reports and company brochures.


Marketing in the Boardroom

Marketing in the Boardroom

Author: Ruth Saunders

Publisher: Taylor & Francis

Published: 2017-04-07

Total Pages: 228

ISBN-13: 1351983598

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It's no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers. Marketing in the Boardroom is an important book for any aspiring marketers who are moving up the career ladder. It is also an important book for their organizations; particularly those that struggle to understand and give the requisite support and emphasis to the role of marketing in developing the new products, new markets and new strategies that lie at the heart of business renewal.


American Grand Strategy and Corporate Elite Networks

American Grand Strategy and Corporate Elite Networks

Author: Bastiaan Van Apeldoorn

Publisher: Routledge

Published: 2015-10-23

Total Pages: 363

ISBN-13: 1135011206

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This book presents a novel analysis of how US grand strategy has evolved from the end of the Cold War to the present, offering an integrated analysis of both continuity and change. The post-Cold War American grand strategy has continued to be oriented to securing an ‘open door’ to US capital around the globe. This book will show that the three different administrations that have been in office in the post-Cold War era have pursued this goal with varying means: from Clinton’s promotion of neoliberal globalization to Bush’s ‘war on terror’ and Obama’s search to maintain US primacy in the face of a declining economy and a rising Asia. In seeking to make sense of both these strong continuities and these significant variations the book takes as its point of departure the social sources of grand strategy (making), with the aim to relate state (public) power to social (private) power. While developing its own theoretical framework to make sense of the evolution of US grand strategy, it offers a rich and rigorous empirical analysis based on extensive primary data that have been collected over the past years. It draws on a unique data-set that consists of extensive biographical data of 30 cabinet members and other senior foreign policy officials of each of the past three administrations of Clinton, G.W. Bush and Obama. This book is of great use to specialists in International Relations – within International Political Economy, International Security and Foreign Policy Analysis, as well as students of US Politics.