The Publishing Business

The Publishing Business

Author: Kelvin Smith

Publisher: Bloomsbury Publishing

Published: 2018-02-22

Total Pages: 241

ISBN-13: 1474249523

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The Publishing Business, is an invaluable guide to understanding what book publishing is and what it might become. Using popular and current examples, this second edition demonstrates that, to succeed, publishers must prove their commitment to producing accurate, attractive and well edited content, their ability to innovate pioneering digital technologies and their dedication to promoting their titles to new audiences. This book explains the responsibilities at each stage of the publishing process, describes current roles and practices, and provides much food for thought on how publishers can ensure their skills remain relevant in the digital age. Fully updated to take into account recent developments in the publishing world, this new edition also includes additional real-world examples from a variety of publishing sectors, insightful interviews with industry experts and new and updated activities throughout. Beautifully designed, thoroughly illustrated and packed with examples of publishing practice, The Publishing Business is an essential introduction to a dynamic industry.


The 5-Second Inventor

The 5-Second Inventor

Author: Kenneth Chuah

Publisher: Dog Ear Publishing

Published: 2009-08

Total Pages: 214

ISBN-13: 1608440648

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Countless great products have failed to show up on the market because the "creators," average people with five-second flashes of inspiration, didn't know what to do with their ideas. The 5-Second Inventor gives these people a step-by-step guide through the process that professional developers use to produce and market products, but focuses on self-production. Ken Chuah uses his own experiences to help the beginning "inventpreneur" (an inventor/entrepreneur) with low-budget strategies, a unique screening test to pinpoint the best manufacturers, and an in-depth chapter on understanding Chinese culture for the outsourcing inventpreneur. The 5-Second Inventor streamlines the process of converting ideas into products, emphasizing self-production rather than licensing deals. A reader will learn to identify his or her idea's potential with market research pinpointing the potential product's target audience. For security during this and the development process, The 5-Second Inventor covers different types of patents, non-disclosure agreements, and other ways to protect intellectual property. For the production phase, it outlines strategies for minimizing the initial startup budget. This includes the pros and cons of overseas manufacturing and information for the inventpreneur who chooses an overseas manufacturing partner. Ken gives advice for working with different types of retail buyers, such as big chain stores or online retailers. The 5-Second Inventor gives guides for publicity, marketing, and methods of selling one's innovative product. Written in layman's terms for people new to the invention industry, The 5-Second Inventor is the perfect guide for beginning inventpreneurs.


Handbook of Chinese Management

Handbook of Chinese Management

Author: Check-Teck Foo

Publisher: Springer Nature

Published: 2023-09-05

Total Pages: 517

ISBN-13: 9811024596

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This handbook explores the theme of managing inside China and consists of chapters that communicate the major managerial concepts within the context of Mainland China. Its key emphasis is to clearly highlight the differences in the art of managing in China vs. the West, while acknowledging that these differences may be narrowing as a result of globalization. Chapters in the book elaborate on how management is affected as China experiences rapid change while some aspects of Chinese culture remain unchanged and steeped in tradition. The book goes further in exploring this complexity by juxtaposing China’s orientation towards interpersonal relations, or "guanxi", with the government’s emphasis on law, which is now becoming more rule-based than before. Business & Management academics and practitioners will gain useful insight into Chinese management practices and their contrast to established Western ones when they use the Handbook of Chinese Management as a reference.


Perspectives for European E-learning Businesses

Perspectives for European E-learning Businesses

Author: Joachim Hasebrook

Publisher:

Published: 2003

Total Pages: 220

ISBN-13:

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E-learning technology has contributed to the expansion of the market for educational services and products. This report examines the key technologies, including: wired and wireless LANs, VPNs, mobile learning, network computers, e-books, artificial intelligence, web-based multimedia, CD-ROM-based interactiveIt also analyses the most promising sectors of the global e-learning market, particularly higher and further education, corporate training. Developments in Europe are compared with the United States and other countries. It also surveys the e-learning companies and the products and services they offer, and describes the strategies available to them to develop their business.


Organizational, Business, and Technological Aspects of the Knowledge Society

Organizational, Business, and Technological Aspects of the Knowledge Society

Author: Miltiadis D. Lytras

Publisher: Springer Science & Business Media

Published: 2010-10-06

Total Pages: 564

ISBN-13: 3642163238

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It is a great pleasure to share with you the Springer CCIS 112 proceedings of the Third World Summit on the Knowledge Society––WSKS 2010––that was organized by the International Scientific Council for the Knowledge Society, and supported by the Open Research Society, NGO, (http://www.open-knowledge-society.org) and the Int- national Journal of the Knowledge Society Research, (http://www.igi-global.com/ijksr), and took place in Aquis Corfu Holiday Palace Hotel, on Corfu island, Greece, September 22–24, 2010. The Third World Summit on the Knowledge Society (WSKS 2010) was an inter- tional scientific event devoted to promoting the dialogue on the main aspects of the knowledge society towards a better world for all. The multidimensional economic and social crisis of the last couple years brings to the fore the need to discuss in depth new policies and strategies for a human-centric developmental process in the global c- text. This annual summit brings together key stakeholders of knowledge society dev- opment worldwide, from academia, industry, government, policy makers, and active citizens to look at the impact and prospects of it information technology, and the knowledge-based era it is creating, on key facets of living, working, learning, innovating, and collaborating in today’s hyper-complex world.


Information Industry Directory

Information Industry Directory

Author:

Publisher:

Published: 2009

Total Pages: 720

ISBN-13:

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Comprehensive directory of databases as well as services "involved in the production and distribution of information in electronic form." There is a detailed subject index and function/service classification as well as name, keyword, and geographical location indexes.


Due Diligence in China

Due Diligence in China

Author: Kwek Ping Yong

Publisher: John Wiley & Sons

Published: 2013-08-22

Total Pages: 266

ISBN-13: 1118469054

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A plain-English guide that demystifies the business landscape in China from a due diligence point of view Due diligence is crucial to any business deal, and, thankfully, due diligence research has come a long way over the years. What used to be a cumbersome, time-consuming process has been standardized and systemized with generally accepted auditing frameworks and tools, such as the all-important auditing "checklists." But when it comes to doing due diligence in China, with its opaque regulatory system and byzantine accounting standards, all bets are off. In this book an acknowledged expert in the field takes you beyond the checklists to arm you with China-specific due diligence strategies, tools and techniques that go beyond what is typically part of the process. Gives a detailed account of why conventional frameworks used in the west simply don't work in China Provides first-hand accounts based on the author's years of experience as a private equity professional doing deals in China Reviews, in-depth, the unique differences between corporations and businesses in China and those in the West and their implications for the due diligence process Uses numerous case studies to guide the reader through an entire due diligence process for a firm in China


Innovation In China: A Strategic Management Casebook

Innovation In China: A Strategic Management Casebook

Author: Hugh Thomas

Publisher: World Scientific

Published: 2022-04-08

Total Pages: 460

ISBN-13: 9811245908

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Innovation has shaped society since civilization began. Imperial China was the most innovative society on earth, but it failed to join the 19th century industrial revolution. In the 20th century, the Communist Party of China addressed that failure. Today China boasts an internationally compliant, rapidly developing IP system. State planning continues to be critical as the case of the largest, single, technology acquisition and infrastructure project in world history, high speed rail, demonstrates. But most of the innovation in China comes from the private sector: government incubators are among the government stimuli of private initiative, both local and global. And as the case on Cisco shows, foreign MNCs management of innovation in China is attractive but must involve co-ordination with government policy.This book presents cases where managers determine policy in China's increasingly innovative society. Readers take the roles of decision-makers to make strategy decisions. The cases in this volume showcase China's traditional three teachings, socialist market institutions, and modern management using studies on current Chinese companies and their leaders, among them big names such as Haier and Huawei. Each case stands alone as teaching material for instructors. Taken together, the book presents evolving models of innovation. Their subtle differences from western constructs critically impact the development of our global society.