Cómo innovar en las pymes

Cómo innovar en las pymes

Author: Alberto Tundidor Díaz

Publisher: MARGE BOOKS

Published: 2016-10-17

Total Pages: 236

ISBN-13: 8415340540

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¿Cómo puedo mejorar mi empresa? ¿Por dónde empiezo? ¿Tendré éxito con mi modelo de negocio? ¿Por qué no logro terminar los proyectos? ¿Podría mi empresa ser innovadora? En muchas pymes sus responsables se hacen a diario estas preguntas. Seguro que tú también quieres lo mejor para tu empresa, pero te enfrentas a limitaciones que no están relacionadas con su tamaño. Quizá no sigues los procesos adecuados o el día a día te impide ir más allá. Este manual te mostrará cómo utilizar una herramienta con la que podrás alcanzar un nivel óptimo de preparación para tu empresa: la INNOVACIÓN. Este libro te ofrece procedimientos fácilmente aplicables que te permitirán descubrir, paso a paso, las oportunidades de mejora, cómo generar y evaluar ideas innovadoras y, finalmente, el modo de ponerlas en marcha. El autor aborda de manera didáctica propuestas y soluciones prácticas para mejorar áreas como la planificación estratégica, los procesos del negocio, la comunicación, la tecnología, la planificación de operaciones, el horizonte del negocio o las herramientas de gestión, entre otras. Áreas donde la innovación es la clave para generar valor y hacer de tu empresa una organización eficiente, versátil y rentable.


Handbook of Research on Entrepreneurship, Innovation, and Internationalization

Handbook of Research on Entrepreneurship, Innovation, and Internationalization

Author: Teixeira, Nuno Miguel

Publisher: IGI Global

Published: 2019-06-28

Total Pages: 785

ISBN-13: 1522584803

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In a global and increasingly competitive world, companies must be aware of important drivers. Entrepreneurship and innovation are important contributions to the development of economies and creation of employment, gaining relevance in the business context due to a more complex market and needs for higher differentiation. The Handbook of Research on Entrepreneurship, Innovation, and Internationalization provides key data to business managers on dealing with entrepreneurship, as well as for creating networks and complementarities for leveraging the firm’s activity in order to help plan and control innovation and internationalization processes to avoid risk and increase the firm’s value. The content within this publication includes topics such as family business, economics, and business education. It is designed for entrepreneurs, managers, researchers, academicians, and students.


Handbook of Research on Increasing the Competitiveness of SMEs

Handbook of Research on Increasing the Competitiveness of SMEs

Author: Perez-Uribe, Rafael

Publisher: IGI Global

Published: 2019-12-06

Total Pages: 712

ISBN-13: 1522594264

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Countries have been competing against each other in order to attract financial investment and human capital for decades. However, emerging economies have a long way to go before they achieve the same levels of competitiveness as a developed economy. Lack of firm institutions, inadequate infrastructure, and a lack of trust in the legal system are urgent and unavoidable factors that emerging economies must address. The Handbook of Research on Increasing the Competitiveness of SMEs provides innovative insights on integrating, adapting, and building models and strategies compatible with the development of competitiveness in small and medium enterprises in emerging countries. The content within this publication examines quality management, organizational leadership, and digital security. It is designed for policymakers, entrepreneurs, managers, executives, business professionals, academicians, researchers, and students.


Redes sociales en las PYMES

Redes sociales en las PYMES

Author: Manuel José Marí Ortega

Publisher: Lulu.com

Published: 2012-01-07

Total Pages: 52

ISBN-13: 1471046788

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Actualmente y desde hace ya unos años, cada vez más empresas deciden ganarse su trocito de mundo en Internet. Mientras las grandes marcas como "Coca-Cola" gastan hoy millones de euros en publicidad para darse a conocer, en las redes sociales el usuario está haciendo por su cuenta muchas de las tradicionales labores del marketing donde con una comunicación rápida, clara y accesible, permite a PYMES estar a la altura de grandes multinacionales, ya que en las Redes Sociales todos podemos ser "Coca-Cola". A través de este libro-manual te enseñaremos a poner en marcha desde cero tus Redes Sociales, centralizándonos en la plataforma Facebook, como su red de éxito, logrando a través de pequeños consejos que su empresa se posicione en un lugar idóneo, que repercuta indirectamente en la venta de su producto o servicio. Bienvenid@ al mundo Social Media


Handbook of Research on Entrepreneurship Development and Opportunities in Circular Economy

Handbook of Research on Entrepreneurship Development and Opportunities in Circular Economy

Author: Baporikar, Neeta

Publisher: IGI Global

Published: 2020-06-26

Total Pages: 696

ISBN-13: 1799851176

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With the need for sustainability, a focus on developing an economic system that aims at minimizing waste, commonly referred to as the circular economy, is emerging. Circular economy and studies related to it have gained worldwide attention, as it seems to be an effective alternative economic system. Naturally, the circular economy will impact enterprises and will shift how entrepreneurship development and entrepreneurial opportunities are perceived, developed, and resourced. The Handbook of Research on Entrepreneurship Development and Opportunities in Circular Economy is a collection of pioneering research that advances the understanding of entrepreneurship development, identifies the opportunities, and manages the entrepreneurship development, policies, and programs in order to further a circular economy. In addition to entrepreneurship development and entrepreneurial opportunities, the book will cover and discuss a number of other factors necessary for a successful transformation, such as entrepreneurship and innovation, entrepreneurship and change, and entrepreneurship education. While highlighting topics including consumer consumption, knowledge management, and linear economics, this book is ideally designed for entrepreneurs, small business owners, managers, consultants, organization development specialists, policymakers, researchers, industry experts, academicians, and students.


OECD Reviews of Innovation Policy: Peru 2011

OECD Reviews of Innovation Policy: Peru 2011

Author: OECD

Publisher: OECD Publishing

Published: 2011-12-01

Total Pages: 230

ISBN-13: 9264128395

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This book provides a comprehensive assessment of the innovation system of Peru, focusing on the role of government. It provides concrete recommendations and identifies good practices on how to improve policies that affect innovation performance, including R&D policies.


Organizational Change and Global Standardization

Organizational Change and Global Standardization

Author: David M. Boje

Publisher: Routledge

Published: 2015-05-15

Total Pages: 284

ISBN-13: 1317633091

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Organizational Change and Global Standardization: Solutions to Standards and Norms Overwhelming Organizations takes an organizational change approach to the overflow of standards and norms, looking at how to deal effectively and ethically with four kinds of standards and norms businesses face when they go global: (1) accounting & finance (2) international & world trade,(3) social and (4) safety & quality & environment. It is part of a larger problem faced by not only business, but every sort of organization - how to live with the epidemic of standards and norms, often in conflict, many just unnecessary, and a few that are quite helpful and important. There are good reasons to have International Standards Organization (ISO), International Labor Organization (ILO), World Trade Organization (WTO), North Atlantic Treaty Association (NAFTA), International accounting Standards Boards (IASB), International Financial Reporting Standards (IFRS)), and many more standard-setting organizations issuing, auditing, proposing codes of ethics, and certifying standards and norms. However, there are important, poorly understood organizational change consequences to the contagion of standards and norms. This volume brings together a unique group of authors who are working on a pragmatic way for organizations to deal with an overflow of standards and norms that are often at heads, ambiguous, or simply created to produce more work for a burgeoning standards setting industry. The aim of Organizational Change and Global Standardization is to stimulate a critical analysis within the framework of analytical and pragmatic approach to an overwhelming bureaucratization of the managed and organized global activities.


Strategic Optimization of Medium-Sized Enterprises in the Global Market

Strategic Optimization of Medium-Sized Enterprises in the Global Market

Author: Vemi?, Milan

Publisher: IGI Global

Published: 2018-07-13

Total Pages: 411

ISBN-13: 1522557857

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To maintain a competitive edge against other businesses, companies must ensure the most effective strategies and procedures are in place. This is particularly critical in smaller business environments with fewer resources. Strategic Optimization of Medium-Sized Enterprises in the Global Market is a critical scholarly resource that highlights the optimization of management functions, such as working capital and marketing, and how to implement sustainable business management practices in the global world market. Featuring coverage on a broad range of topics such as social entrepreneurship, marketing optimization, and globalization, this book is geared towards business managers, medium-sized enterprises, policy makers, business professionals, and upper-level students seeking current research on the performances of medium-sized enterprises across the world and their broader supply chain.