Communication Centers

Communication Centers

Author: Kathleen J. Turner

Publisher: Lexington Books

Published: 2015-01-12

Total Pages: 263

ISBN-13: 0739190997

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Communication Centers: A Theory-Based Guide to Training and Management offers advice based on extant research and best practices to both faculty who are asked to develop a communication center and for directors of established centers. Broken into easily understood parts, Turner and Sheckels begin with the development of communication centers, offering guidance on the history of centers, how to start a center, and, in a contribution by Kyle Love, creative approaches to marketing. They provide a communication perspective on selecting and training tutors, and then address how to train the tutors in their tasks of helping students with invention, disposition, style, memory, and delivery as well as presentation aids, including consideration of special situations and diverse populations. The authors explore ways to broaden the vision for communication centers, and conclude with chapters on techniques for assessment by Marlene Preston and on the rich rhetorical roots of communication centers by Linda Hobgood. The volume concludes with appendixes on guidelines for directors and for certification of tutor training programs. Communication Centers is a valuable resource for scholars in any stage of developing or improving a communication center at their university.


Guide to Managerial Communication

Guide to Managerial Communication

Author: Mary Munter

Publisher:

Published: 2013-01-02

Total Pages: 204

ISBN-13: 9780133382938

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Directed primarily toward undergraduate or graduate business or communications students, this text also provides practical content to current and aspiring industry professionals. A brief, professional, reader-friendly guide to improving managerial communication. Guide to Managerial Communication is a clear, concise, practical text for cultivating effective written and oral communication in a managerial, business, government, or professional context.


Project Communications Management

Project Communications Management

Author: Amir Manzoor

Publisher: Project Management by Amir Man

Published: 2019-10-12

Total Pages: 146

ISBN-13: 9789697090501

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This book is part 8 of the book series "Project Management by Amir Manzoor". This series focusses on Project Management Body of Knowledge (PMBOK) 6th Edition of Project Management Institute (PMI), USA to provide comprehensive coverage of all aspects of project management. This book covers the fundamentals of project communications management. The important topics covered include project communications planning, communications management, and communications monitoring. Compared with available texts on project management, the perspective of this book is global project management. The book is written in simple language, provides up-to-date coverage of covered topics. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of the discipline of project management. This book is also a great companion to prepare for the PMP certification exam. The book series "Project Management by Amir Manzoor" has a dedicated website http: //www.pmbyam.com. A companion Facebook page is also available.


Handbook of Management Communication

Handbook of Management Communication

Author: François Cooren

Publisher: Walter de Gruyter GmbH & Co KG

Published: 2021-08-23

Total Pages: 575

ISBN-13: 1501508059

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Management communication encompasses a wide range of practices that define modern organizations. Those practices are, in many respects, constituted, formed and contextualized by the use of language. This handbook traces the theoretical modelling of these practices by contemporary research. It explores their linguistic features and performance in specific situations of value creation and in various modes. It is a companion for students and scholars of applied linguistics and organizational communication as well as management and strategy research.


Marketing Communications Management

Marketing Communications Management

Author: Paul Copley

Publisher: SAGE

Published: 2014-09-24

Total Pages: 759

ISBN-13: 1473908337

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Praise for the first edition: ‘An excellent text for exploring marketing communications in the 21st century.’ - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway ‘First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style.’ - Martin Evans, Senior Teaching in Marketing, Cardiff Business School, University of Cardiff This book introduces the core components and concepts of marketing communications for those studying at both undergraduate and postgraduate levels. It covers essential topics such as advertising, direct marketing, corporate communications, public relations, product placement, sales promotion, social media, sponsorship and many more. The author provides a set of managerial frameworks that include analysis, planning and implementation to help prepare those who go on to strategically create and effectively manage marketing communications campaigns. Every chapter includes Snapshots that help you to apply theory to engaging real-world examples. These include: BMW, Harrods, Levi’s, Lynx, Tesco, Tencent, United Colors of Benetton and Wonga. Additionally, Stop Points encourage you to pause and critically reflect upon the topic for deeper learning and higher grades. The Assignment boxes invite you to test your knowledge in the form of a task based on what you have just read to also help push yourself further. The Companion Website includes longer case studies, video feeds and other useful web links, a larger glossary of key terms, and links to SAGE journal articles. Password-protected resources are also available to lecturers, including: PowerPoint slides, a tutor manual, activities for the classroom and indicative responses to the assignments and discussion questions provided in each chapter.


Essentials of Corporate Communication

Essentials of Corporate Communication

Author: Cees B.M. Van Riel

Publisher: Routledge

Published: 2007-08-07

Total Pages: 325

ISBN-13: 1134335059

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This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.


Reputation Management

Reputation Management

Author: John Doorley

Publisher: Taylor & Francis

Published: 2007

Total Pages: 457

ISBN-13: 0415974704

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'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be measured, monitored, and managed.


Communication Management

Communication Management

Author: František Pollák

Publisher: BoD – Books on Demand

Published: 2022-01-07

Total Pages: 165

ISBN-13: 1839695110

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Communication Management is an edited volume of chapters written by scholars researching various areas of marketing and management sciences. It presents several issues of marketing management within the limits of marketing communication. Starting from the issue of communication channels and basic sensory apparatus for processing information and stimuli, the book continues with a description of the issue of social media in the time of accelerated digitization. The last chapter introduces the reader to the issue of marketing communication in a sharply non-standard environment. The topic itself creates the opportunity to seek qualitative knowledge for future in-depth research into the impact of the COVID-19 pandemic on both national and transnational economies.


Crisis Communication

Crisis Communication

Author: Finn Frandsen

Publisher: Walter de Gruyter GmbH & Co KG

Published: 2020-08-24

Total Pages: 602

ISBN-13: 3110554232

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Finn Frandsen and Winni Johansen have won the 2019 Danish communication prize (KOM-pris) for their world-class research in organisational crises, crisis management and crisis communication. This prize is awarded by The Danish Union of Journalists (Dansk Journalistforbund) and Kforum. http://mgmt.au.dk/nyheder/nyheder/news-item/artikel/finn-frandsen-and-winni-johansen-win-the-kom-pris-2019/ The aim of this handbook is to provide an up-to-date introduction to the discipline of crisis communication. Based on the most recent international research and through a series of levels (from the textual to the inter-societal level), this handbook introduces the reader to the most important concepts, models, theories and debates within the field of crisis communication. Crisis communication is a young and very vibrant field of research and practice. It is therefore crucial that researchers, students and practitioners have access to presentations and discussions of the most recent research. Like the other handbooks in the HOCS series, this handbook contains a general introduction, a chapter on the history of crisis communication research, a series of thematic chapters on crisis communication research at various levels, a chapter perspectives, a glossary of key terms, and lists of further reading for each chapter (with references to publications in English, German, and French). Overview Section I – Introducing the field General introduction A brief history of crisis management and crisis communication: From organizational practice to academic discipline Reframing the field: Public crisis management, political crisis management, and corporate crisis management Section II – Between text and context Image repair theory Situational crisis communication theory: Influences, provenance, evolution, and prospects Contingency theory: Evolution from a public relations theory to a theory of strategic conflict management Discourse of renewal: Understanding the theory’s implications for the field of crisis communication Making sense of crisis sensemaking theory: Weick’s contributions to the study of crisis communication Arenas and voices in organizational crisis communication: How far have we come? Visual crisis communication Section III – Organizational level To minimize or mobilize? The trade-offs associated with the crisis communication process Internal crisis communication: On current and future research Whistleblowing in organizations Employee reactions to negative media coverage Crisis communication and organizational resilience Section IV – Interorganizational level Fixing the broken link: Communication strategies for supply chain crises Reputational interdependence and spillover: Exploring the contextual challenges of spillover crisis response Crisis management consulting: An emerging field of study Section V – Societal level Crisis and emergency risk communication: Past, present, and future Crisis communication in public organizations Communicating and managing crisis in the world of politics Crisis communication and the political scandal Crisis communication and social media: Short history of the evolution of social media in crisis communication Mass media and their symbiotic relationship with crisis Section VI – Intersocietal level Should CEOs of multinationals be spokespersons during an overseas product harm crisis? Intercultural and multicultural approaches to crisis communication Section VII – Critical approaches Ethics in crisis communication Section VIII – The future The future of organizational crises, crisis management and crisis communication For a detailed table of contents, please see here.


Communication in Management

Communication in Management

Author: Owen Hargie

Publisher: Gower Publishing, Ltd.

Published: 1999

Total Pages: 380

ISBN-13: 9780566079863

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In this book, the authors look in turn at each of the key management tasks, from meetings to negotiation, from writing reports to using the telephone, and they provide practical guidance for increased effectiveness. Other chapters cover non-verbal communication and 'doing things right and doing the right thing'. The text is presented in a lively way but also with academic rigour, and is supported throughout by exercises, checklists and ready-to-use formats.