The innovative and rapid growth of communication satellites and computer mediated technologies in the late 1980s and early 1990s, combined with the deregulation of national broadcasting, led many media commentators to assume that the age of national media had been lost. But what has become clear is that, whilst there has been a limited growth in global media, there has been an emergence of a strong localised television and communications industry. Mapping the world media market, and using examples of programming from countries as diverse as Thailand, Hong Kong, Brazil, Taiwan, Spain and Britain, this volume explores theories of media globalization, examines the local culture of television programming and analyses the blurring of distinctions between the global and the local.
New Communications Landscape explores the theories of media globalization, with emphasis on the areas of cultural and local television markets. It focuses on the industry, content and strategy, audience, policy and future research.
"This is a timely discussion of using new information technologies and media for communicating diverse health information to diverse audiences. This book is useful, readable, current, well organized, and seems to be a unique contribution." --Doody's "In this volume there are examples of how advances in technology not only empower individuals in their interactions with a health system but also enable health professionals to better tailor their work and time for the benefit of patients and clients." -Paul R. Gully, MB, ChB, FRCPC, FFPH,World Health Organization, Geneva Switzerland (From the Foreword) To date, little guidance exists for health care professionals who want and need new ways to communicate health information with each other, their patients, and the general public. To address this need, Health Communication in the New Media Landscape presents innovative, media-based methods of communication to graduate students, educators, health care professionals, public health officials, and communication experts. Health Communication in the New Media Landscape demonstrates the extent to which modern, digital technology can serve as the most practical and efficient form of distributing health-related information. The authors are confident that, if implemented wisely, technology can and will transform the face of health communication as we know it. This unique book addresses the following: The role technology can and will play in health communication How new media can be used to improve health literacy How patients can learn about health-related issues and health care New ways practitioners will be able to communicate with their patients How persons with chronic diseases learn about resources, support systems, and rehabilitation The impact of the new media landscape on health care providers, insurance companies, and health care policies
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing communications, or as an excellent stand-alone text to give greater instruction and insight into key elements of the twenty-first century promotional mix. Providing a one-stop reference for all those studying marketing communications, this reader tackles the subject from an international perspective. Each chapter is introduced by one of the four editors, each editor being from a different core geographic area - the USA, the Pacific Rim, mainland Europe, and the UK. At the end of each paper questions are posed to test the student readers. Academically rigorous, this essential book contributed to by recognized experts will be a valuable reference for undergraduates and graduates of marketing, communications, business and management.
Look to this authoritative, new resource for a comprehensive introduction to the emerging field of microfluidics. The book shows you how to take advantage of the performance benefits of microfluidics and serves as your instant reference for state-of-the-art technology and applications in this cutting-edge area. It offers you practical guidance in choosing the best fabrication and enabling technology for a specific microfluidic application, and shows you how to design a microfluidic device. This forward-looking resource identifies and discusses the broad range of microfluidic applications including, fluid control devices, gas and fluid measurement devices, medical testing equipment, and implantable drug pumps. You get simple calculations, ready-to-use data tables, and rules of thumb that help you make design decisions and determine device characteristic
This book is an introduction to landscape architecture for students. Landscape architecture is a visual subject so the book is be illustrated with the author's own drawings.
Visual Communication for Landscape Architecture demonstrates not only how and where a range of visual communication skills are needed to inform a design process, but also why they are essential in order to make presentations both informative and memorable. It illustrates how representational techniques can be sensitively applied in different contexts appropriate to a diverse range of design challenges, and encourages experimentation with contemporary techniques, both 2D and 3D. Developing a professional but creative design portfolio is explored in relation to creating e-portfolios and websites. A total of 12 contemporary case studies enable readers to contextualize the methods and techniques explored in each chapter through exploring real-life examples of winning projects by successful landscape architecture practices, making this title an inspirational resource for both budding – and practising – landscape architects.
On September 16, 2019, the Roundtable on Obesity Solutions of the Health and Medicine Division of the National Academies of Sciences, Engineering, and Medicine, held a public workshop, Advancing Effective Obesity Communications, in Washington, DC. The workshop explored effective communication of obesity-related issues by providing an overview of the current communications environment and addressing the complexity of identifying key audiences and developing targeted messages. Speakers discussed communications strategies to reach specific intermediary audiences, such as the public, decision makers, and policy makers. The workshop also explored challenges in communicating about obesity issues, which include aligning the intended meaning of messages with an individual's perception of and response to those messages, addressing obesity bias and stigma through communications, and addressing misinformation. This publication summarizes the presentations and discussions that occurred at the workshop.
In 2008, the editors published a well-cited journal paper arguing that while scholarly work on media representations of environmental issues had made substantial progress in textual analysis there had been much less work on visual representations. This is surprising given the increasingly visual nature of media and communication, and in light of emerging evidence that the environment is visualized through the use of increasingly symbolic and iconic images. Addressing these matters, this volume marks out the present state of the field and contains chapters that represent fresh and exciting high quality scholarly work now emerging on visual environmental communication. These include a range of fascinating and often alarming topics which draw on a variety of methods and forms of visual communication. The book demonstrates that research needs to think much more widely about what we mean by the ‘visual’ which plays a massive yet under-researched role in the politics and ideology of public understanding and misunderstanding of and the environment and environmental problems. The book is of relevance to students and researchers in media and communication studies, cultural studies, film and visual studies, geography, sociology, politics and other disciplines with an interest in the politics of visual environmental communication. This book was published as a special issue of Environmental Communication: A Journal of Nature and Culture.
The basic idea of the real-time enterprise is to become quicker. A business which wants to become a real-time enterprise has to acquire three main abilities: - Internal and external data is integrated quickly and in real time in a well-organized company data pool, - Analyses of information in the company data pool can be obtained in real time, across function boundaries and at the touch of a button, - The number of working steps performed in batch mode is shifting dramatically in favor of immediate completion in real time. The issue of communications - or real-time communications - plays a special role here. Studies have shown that processing times sometimes double when necessary communication events are handled in batch mode in the business process and not in real time. In other words, when an activity cannot be completed and lies around for days because an urgently needed partner cannot be contacted. The necessity of acquiring these three abilities has implications for the process-related, technical and organizational aspects of a business that are dealt with in detail in this book.
