Communication Under the Microscope

Communication Under the Microscope

Author: Peter Bull

Publisher: Routledge

Published: 2013-04-15

Total Pages: 217

ISBN-13: 1134964048

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Social interaction in recent years has become the focus of systematic scientific research in a wide variety of academic disciplines. In Communication under the Microscope, Peter Bull shows how communication has become an object of study in its own right, which can be dissected in the finest detail through the use of film and recording technology. In so doing he provides a clear and valuable introduction into the theory and practice of microanalysis. Bull argues that microanalysis is both a distinctive methodology and a distinctive way of thinking about communication. He then focuses on the two principal elements of face-to-face communication: speech and non-verbal behaviour. Communication in particular social contexts is also addressed with related chapters on gender and politics. Finally, the practical aspects of microanalysis are discussed. This unique and thorough review of microanalysis integrates different approaches and draws together research literature which is often diverse and disparate. Presented in a clear and focused style, this book will be of interest to psychologists, social scientists and all students and researchers in the field of communication. Communication is central to many aspects of human life, yet it has only recently become the focus of systematic scientific investigation within a wide variety of academic disciplines. Communication has now become an object of study in its own right, and can be dissected in the finest detail with the use of recording technology (film, audiotape and videotape). This approach has become known as 'microanalysis', and forms the principal theme of Communication under the Microscope.


The Microanalysis of Political Communication

The Microanalysis of Political Communication

Author: Peter Bull

Publisher: Routledge

Published: 2003-12-08

Total Pages: 235

ISBN-13: 1134480520

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This analysis of political speeches and televised political interviews in the UK, based on the Annual Party Conferences (1996-2000) and the last five general elections (1983-2001), evaluates the interview skills of politicians and political interviewers, investigates how and why politicians equivocate and handle interruptions and examines the nature of applause, both invited and uninvited, in political speeches.


Under the Literary Microscope

Under the Literary Microscope

Author: Sina Farzin

Publisher: Penn State Press

Published: 2021-05-03

Total Pages: 137

ISBN-13: 0271090111

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“Science in fiction,” “geek novels,” “lab-lit”—whatever one calls them, a new generation of science novels has opened a space in which the reading public can experience and think about the powers of science to illuminate nature as well as to generate and mitigate social change and risks. Under the Literary Microscope examines the implications of the discourse taking place in and around this creative space. Exploring works by authors as disparate as Barbara Kingsolver, Richard Powers, Ian McEwan, Ann Patchett, Margaret Atwood, and Michael Crichton, these essays address the economization of scientific institutions; ethics, risk, and gender disparity in scientific work; the reshaping of old stereotypes of scientists; science in an evolving sci-fi genre; and reader reception and potential contributions of the novels to public understandings of science. Under the Literary Microscope illuminates the new ways in which fiction has been grappling with scientific issues—from climate change and pandemics to artificial intelligence and genomics—and makes a valuable addition to both contemporary literature and science studies courses. In addition to the editors, the contributors include Anna Auguscik, Jay Clayton, Carol Colatrella, Sonja Fücker, Raymond Haynes, Luz María Hernández Nieto, Emanuel Herold, Karin Hoepker, Anton Kirchhofer, Antje Kley, Natalie Roxburgh, Uwe Schimank, Sherryl Vint, and Peter Weingart.


Health in the New Communications Age

Health in the New Communications Age

Author: Maria Fernanda Laires

Publisher: IOS Press

Published: 1995

Total Pages: 748

ISBN-13: 9789051992243

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This book presents the state of the art and trends in Health Care Telematics, the valuable results of the research and development work carried out by more than 50 projects during the AIM programme 1991-94. Project information regarding the dissemination and validation of the project results is elaborated and in the annex a full list of the participants in each project including contact details can be found. The second part of the book focuses on the shift of paradigm in the Health Care sector within the Information Society. This shift is characterised by a general turn from informatics towards multimedia telematics including the Health Care Telematics. The new Telematics Application Programme under the Fourth Framework Programme for Research and Technological Development is user driven and focuses on the need for industry and users to collaborate and develop common solutions to secure validation and exploitation of the research results. The book gives an insight into the state of the art in a world wide context and helps the reader to understand the trends in Health Telematics. The target groups for reading the book are besides experts, researchers and industry in the area as well as decision makers and potential users of Health Telematics. Covered by Current Contents, Life Sciences (ISI), volume 39, no. 9, Februari 1996, p. 15-18 "The book gives insight into the state of the art in a worldwide context and helps the reader to understand current trends in European health telematics" Health Informatics Europe, volume 4, no. 1, March 1996, p. 14


Under the Microscope

Under the Microscope

Author: William J. Croft

Publisher: World Scientific

Published: 2006

Total Pages: 153

ISBN-13: 9810237812

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This is a brief history of the development of microscopy, from the use of beads and water droplets in ancient Greece, through the simple magnifying glass, to the modern compound microscope. The technology and optical theory are developed in a straightforward manner, and this leads to a description and explanation of the most modern technologies in electron microscopy, and scanning electron microscopy as well as the new scanning probe microscopies. A series of very interesting applications of the various microscopic techniques are described. The most recent pioneering techniques in near field and confocal optical microscope technologies are described and evaluated for their future importance.


The Science of Communicating Science

The Science of Communicating Science

Author: Craig Cormick

Publisher: CSIRO PUBLISHING

Published: 2019-11-01

Total Pages: 251

ISBN-13: 1486309836

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Are you wishing you knew how to better communicate science, without having to read several hundred academic papers and books on the topic? Luckily Dr Craig Cormick has done this for you! This highly readable and entertaining book distils best practice research on science communication into accessible chapters, supported by case studies and examples. With practical advice on everything from messages and metaphors to metrics and ethics, you will learn what the public think about science and why, and how to shape scientific research into a story that will influence beliefs, behaviours and policies.