Les mots-clés de la communication des entreprises
Author: Joëlle Rouanet-Laplace
Publisher: Editions Bréal
Published: 2001
Total Pages: 164
ISBN-13: 9782842918293
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Essentials of Corporate Communication
Author: Cees B.M. Van Riel
Publisher: Routledge
Published: 2007-08-07
Total Pages: 325
ISBN-13: 1134335059
DOWNLOAD EBOOKThis lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.
Communication in Organisations
Author: Mieke Witsel
Publisher:
Published: 2008
Total Pages: 0
ISBN-13: 9780070172845
DOWNLOAD EBOOKHandbook of Communication in Organisations and Professions
Author: Christopher N. Candlin
Publisher: Walter de Gruyter
Published: 2011-08-29
Total Pages: 648
ISBN-13: 3110214229
DOWNLOAD EBOOKThis volume presents mayor contributions of Applied Linguistics to the understanding of communications in the professions. The first two parts of this book deal with the theoretical and methodological orientations of professional communication studies, the history and development of professional communication studies, highlighting the discursive turn of Applied Linguistic research that goes far beyond the established paradigm of Language for Specific Purposes. The third part - the core of this book - presents research into professional practices from various domains (e.g. law, healthcare, business and management, organizations), sites of engagement (as e.g. lawyer-client-conference, doctor-patient interaction) and with respect to different themes that are generalizable across domains and sites (as e.g. communicative aspects of action and practice, of assessment and appraisal). In the final part, professionals from various domains evaluate the contribution to their work so far made by Applied Linguistics.
Communication in Organisations
Author: Joanna Crossman
Publisher:
Published: 2013
Total Pages: 491
ISBN-13: 9781121780286
DOWNLOAD EBOOKCommunication Excellence
Author: Ralph Tench
Publisher: Springer
Published: 2017-03-28
Total Pages: 238
ISBN-13: 3319488600
DOWNLOAD EBOOKExploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today’s global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide.
Integrated Business Communication
Author: Bonnye E. Stuart
Publisher: John Wiley & Sons
Published: 2007-04-23
Total Pages: 449
ISBN-13: 0470027673
DOWNLOAD EBOOKIntegrated Business Communication applies communication concepts and issues from various fields such as marketing, public relations, management, and organizational communication and packages them into a dynamic new approach – Integrated Communication. It is designed to give business students a basic knowledge and broad overview of communication practices in the workplace. Ultimately, the book should be seen as a practical guide to help students understand that communication is key to decision making and fundamental to success in a global marketplace. This book uses an interdisciplinary approach to its discussion of integrated communication by incorporating theory, application, and case studies to demonstrate various concepts. Theory will be introduced when necessary to the understanding of the practical application of the various concepts. This co-authored book will be broad enough in scope and method to be used as a core text in business communication. Case studies will be an integral part of the material. The book focuses on the practical application of theory and concepts Presents case studies from many sectors to illustrate concepts The book will have an interdisciplinary approach utilizing examples from communications, mass communications, marketing, public relations, management, and intercultural and organizational communication being used in many countries throughout the world There will be a strong pedagogical structure within the text with a website providing additional materials for students and lecturers Contributions from Katherine Van Wormer, Theresa Thao Pham, Charles Lankester, Elizabeth Dougall, Jean Watin-Augouard, Kristi LeBlanc, Geof Cox
Marketing Et Services
Author: Jean-Claude Dufour
Publisher: Presses Université Laval
Published: 1997
Total Pages: 604
ISBN-13: 9782763775234
DOWNLOAD EBOOKCommunication in the Workplace
Author: Baden Eunson
Publisher: John Wiley & Sons
Published: 2012-01-24
Total Pages: 96
ISBN-13: 1118319664
DOWNLOAD EBOOKCommunication in the Workplace is a revealing snapshot of how organisations really work. In workplaces throughout Australia and across the planet, billions of messages are sent in various forms every day, but not all of them get though. Of those that do, may are misunderstood, Communication breakdown is just as common as communication effectiveness, but it doesn't have to be that way. Become a more effective communicator by finding out how messages can be sent -- and distorted -- by differing channels, including: memos emails meetings teleconferencing instant messaging Expert communicator Baden Eunson shares insights about the informal organisation, networking, how to know when messages are being lost due to cultures of silence, silos or empires (and what to do about it), and explains how knowledge management can help you get your message across.
