Now in its Third Edition, Mass Media Revolution remains a dynamic guide to the world of mass media, enhancing its readers’ development as critical consumers. The text employs a storytelling narrative style and integrated, chapter-specific digital material, providing a seamless learning experience. It features a wealth of expanded content—with particular attention to diversity in the media industry, reality TV, ethics and social media, and the evolution of online journalism. Chapter content, both print and online, is aligned to the ACEJMC national academic standards. Along with student video resources, this text includes an accompanying instructor resource manual and Power Point slides. All supplementary materials can be found at massmediarev.com.
For courses in Introduction to Communication Bring communication concepts to life through visuals that allow students to better make connections at a glance DK Communication brings communication concepts and theory to life through visual examples and graphics that allow students to better make connections at a glance. Author Lisa Ford-Brown combines straightforward descriptions, student-friendly examples, and practical information with the foundational content that students need — all presented within a compelling Dorling Kindersley design that facilitates an intuitive learning experience. Making the study of communication as dynamic, interactive, and engaging as communication itself, DK Communication equips students with the tools and confidence to be effective communicators in the classroom and beyond. Also available with MyCommunicationLab® MyCommunicationLab for the Introduction to Communication course extends learning online to engage students and improve results. Media resources with assignments bring concepts to life, and offer students opportunities to practice applying what they’ve learned. Please note: this version of MyCommunicationLab does not include an eText. DK Communication is also available via REVEL™, an interactive learning environment that enables students to read, practice, and study in one continuous experience. Note: You are purchasing a standalone product; MyLab™ & Mastering™ does not come packaged with this content. Students, if interested in purchasing this title with MyLab & Mastering, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab & Mastering, search for: 0134319958 / 9780134319957 DK Communication plus MyCommunicationLab® for Introduction to Communication – Access Card Package, 1/e Package consists of: 0205956572 / 9780205956579 DK Communication, 1/e 0133882942 / 9780133882940 MyCommunicationLab for Introduction to Communication Access Card
A brief text with a strong focus on skill development Essentials of Human Communication shows how human communication skills apply to the real-world and the workplace. The text presents the fundamental skills of interpersonal, small group, and public communication while emphasizing human communication skills, cultural awareness, listening, critical thinking, ethics, and social media communication. MyCommunicationLab is an integral part of the DeVito program. Key learning applications include MediaShare, an eText, and a study plan. A better teaching and learning experience This program will provide a better teaching and learning experience–for you and your students. Here’s how: Personalize Learning— MyCommunicationLab is online learning. MyCommunicationLab engages students through personalized learning and helps instructors from course preparation to delivery and assessment. Improve Critical Thinking— Critical thinking principles are integrated into the text and in the marginal questions, self-tests, and boxes. Engage Students—Real-world examples appear throughout the text. Apply Ethics—Real-life ethical issues are discussed. Support Instructors— A full set of supplements, including MyCommunicationLab, provides instructors with all the resources and support they need. Note: MyCommunicationLab does not come automatically packaged with this text. To purchase MyCommunicationLab, please visit: www.mycommunicationlab.com or you can purchase a ValuePack of the text + MyCommunicationLab (at no additional cost): ValuePack ISBN-10: 0205940889 / ValuePack ISBN-13: 9780205940882.
New edition of an introductory text. Separate chapters are devoted to books, magazines, newspapers, recorded music, movies, television, radio, and the Web, each described in terms of technology, business structures, typologies, regulations, and influence. In addition, later chapters deal with such t
Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.
This textbook provides an introduction to the dynamic, growing and honourable profession of public relations as it relates to the broader social context. Grounded in public relations theory and traditions, it contains lively anecdotes and is written in an informal style. A values-focused introduction to public relations Grounded in public relations theory and traditions, Public Relations: A Values-Driven Approach provides an introduction to the public relations profession as it relates to a broader social context. Each chapter helps students understand how public relations activities reflect and affect an organization's core values. MySearchLab is a part of the Guth/Marsh program. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app. Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a ValuePack of the text MySearchLab (at no additional cost): ValuePack ISBN-10: 0133775550 / ValuePack ISBN-13: 9780133775556
Relationships and sensitivity to others through a chapter on diversity and integrated discussions of diversity issues. Communication specialists, and anyone interested in improving their interpersonal relationship skills.
Updated in its 13th edition, Joseph Devito's The Interpersonal Communication Book provides a highly interactive presentation of the theory, research, and skills of interpersonal communication with integrated discussions of diversity, ethics, workplace issues, face-to-face and computer-mediated communication and a new focus on the concept of choice in communication. This thirteenth edition presents a comprehensive view of the theory and research in interpersonal communication and, at the same time, guides readers to improve a wide range of interpersonal skills. The text emphasizes how to choose among those skills and make effective communication choices in a variety of personal, social, and workplace relationships
