Visual Communication for Architects and Designers
Visual Communication for Architects and Designers

Author: Margaret Fletcher

Publisher: Routledge

Published: 2020-09-28

Total Pages: 318

ISBN-13: 0429640315

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Visual Communication for Architects and Designers teaches you the art of designing a concise, clear, compelling and effective visual and verbal presentation. Margaret Fletcher has developed a reference manual of best practices that gives you the necessary tools to present your work in the best way possible. It includes an impressive 750 presentation examples by over 180 designers from 24 countries in North America, South America, Europe, the Middle East, Asia, Oceania and Africa. This book offers actionable advice to solve a variety of complex presentation challenges. You will learn how to: Understand differences in communication design, representation design and presentation design and know how to use these skills to your advantage; Structure the visual and verbal argument in your presentation; Design your presentation layouts, architectural competitions, boards and digital presentations; Manage issues related to the presentation of architectural and design ideas; Present yourself professionally. Your ability to communicate your design ideas to others is an invaluable and important skill. Visual Communication for Architects and Designers shows you how to develop and implement these skills and gain command of your presentations.

Visual Communication for Landscape Architecture
Visual Communication for Landscape Architecture

Author: Trudi Entwistle

Publisher: Bloomsbury Publishing

Published: 2017-09-01

Total Pages: 209

ISBN-13: 1350034061

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Visual Communication for Landscape Architecture demonstrates not only how and where a range of visual communication skills are needed to inform a design process, but also why they are essential in order to make presentations both informative and memorable. It illustrates how representational techniques can be sensitively applied in different contexts appropriate to a diverse range of design challenges, and encourages experimentation with contemporary techniques, both 2D and 3D. Developing a professional but creative design portfolio is explored in relation to creating e-portfolios and websites. A total of 12 contemporary case studies enable readers to contextualize the methods and techniques explored in each chapter through exploring real-life examples of winning projects by successful landscape architecture practices, making this title an inspirational resource for both budding – and practising – landscape architects.

Media Capital
Media Capital

Author: Aurora Wallace

Publisher: University of Illinois Press

Published: 2012-11-15

Total Pages: 195

ISBN-13: 0252094522

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In a declaration of the ascendance of the American media industry, nineteenth-century press barons in New York City helped to invent the skyscraper, a quintessentially American icon of progress and aspiration. Early newspaper buildings in the country's media capital were designed to communicate both commercial and civic ideals, provide public space and prescribe discourse, and speak to class and mass in equal measure. This book illustrates how the media have continued to use the city as a space in which to inscribe and assert their power. With a unique focus on corporate headquarters as embodiments of the values of the press and as signposts for understanding media culture, Media Capital demonstrates the mutually supporting relationship between the media and urban space. Aurora Wallace considers how architecture contributed to the power of the press, the nature of the reading public, the commercialization of media, and corporate branding in the media industry. Tracing the rise and concentration of the media industry in New York City from the mid-nineteenth century to the present, Wallace analyzes physical and discursive space, as well as labor, technology, and aesthetics, to understand the entwined development of the mass media and late capitalism.

Enterprise Architecture at Work
Enterprise Architecture at Work

Author: Marc Lankhorst

Publisher: Springer Science & Business Media

Published: 2005-10-11

Total Pages: 345

ISBN-13: 3540275053

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An enterprise architecture tries to describe and control an organisation’s structure, processes, applications, systems and techniques in an integrated way. The unambiguous specification and description of components and their relationships in such an architecture requires a coherent architecture modelling language. Lankhorst and his co-authors present such an enterprise modelling language that captures the complexity of architectural domains and their relations and allows the construction of integrated enterprise architecture models. They provide architects with concrete instruments that improve their architectural practice. As this is not enough, they additionally present techniques and heuristics for communicating with all relevant stakeholders about these architectures. Since an architecture model is useful not only for providing insight into the current or future situation but can also be used to evaluate the transition from ‘as-is’ to ‘to-be’, the authors also describe analysis methods for assessing both the qualitative impact of changes to an architecture and the quantitative aspects of architectures, such as performance and cost issues. The modelling language and the other techniques presented have been proven in practice in many real-life case studies. So this book is an ideal companion for enterprise IT or business architects in industry as well as for computer or management science students studying the field of enterprise architecture.

Enterprise Architecture at Work
Enterprise Architecture at Work

Author: Marc Lankhorst

Publisher: Springer Science & Business Media

Published: 2012-08-20

Total Pages: 352

ISBN-13: 3642296513

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An enterprise architecture tries to describe and control an organisation’s structure, processes, applications, systems and techniques in an integrated way. The unambiguous specification and description of components and their relationships in such an architecture requires a coherent architecture modelling language. Lankhorst and his co‐authors present such an enterprise modelling language that captures the complexity of architectural domains and their relations and allows the construction of integrated enterprise architecture models. They provide architects with concrete instruments that improve their architectural practice. As this is not enough, they additionally present techniques and heuristics for communicating with all relevant stakeholders about these architectures. Since an architecture model is useful not only for providing insight into the current or future situation but can also be used to evaluate the transition from ‘as‐is’ to ‘to‐be’, the authors also describe analysis methods for assessing both the qualitative impact of changes to an architecture and the quantitative aspects of architectures, such as performance and cost issues. The modelling language presented has been proven in practice in many real‐life case studies and has been adopted by The Open Group as an international standard. So this book is an ideal companion for enterprise IT or business architects in industry as well as for computer or management science students studying the field of enterprise architecture.

Precision in Architecture
Precision in Architecture

Author: Mhairi McVicar

Publisher: Routledge

Published: 2019-05-13

Total Pages: 244

ISBN-13: 1351838504

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This book offers a detailed insight into the desire for, and consequences of, precise communications in the daily life of contemporary architectural practice through close readings of constructed architectural details by Sigurd Lewerentz, Caruso St John Architects, Mies van der Rohe and OMA. In the professionalised context of the contemporary architectural profession, precise communications – drawings, specifications, letters, faxes and emails – are charged with the complex task of translating architectural intent into a neutral and quantifiable language which is expected to guarantee an exact match between the architects’ intentions and the constructed result. Yet, as any architectural practitioner will know, it is doubtful whether the construction of any architectural project may ever exactly match all written and drawn predictions. This book challenges claims to certainty which have been attributed to such communications from the mid-nineteenth century onwards, and critiques ongoing expectations of certainty in contemporary architectural production.

The Holloway Guide to Technical Recruiting and Hiring
The Holloway Guide to Technical Recruiting and Hiring

Author: Osman (Ozzie) Osman

Publisher: Holloway, Inc.

Published: 2022-01-10

Total Pages: 336

ISBN-13: 1952120489

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Learn how the best teams hire software engineers and fill technical roles. The Holloway Guide to Technical Recruiting and Hiring is the authoritative guide to growing software engineering teams effectively, written by and for hiring managers, recruiters, interviewers, and candidates. Hiring is rated as one of the biggest obstacles to growth by most CEOs. Hiring managers, recruiters, and interviewers all wrestle with how to source candidates, interview fairly and effectively, and ultimately motivate the right candidates to accept offers. Yet the process is costly, frustrating, and often stressful or unfair to candidates. Anyone who cares about building effective software teams will return to this book again and again. Inside, you'll find know-how from some of the most insightful and experienced leaders and practitioners—senior engineers, recruiters, entrepreneurs, and hiring managers—who’ve built teams from early-stage startups to thousand-person engineering organizations. The lead author of this guide, Ozzie Osman, previously led product engineering at Quora and teams at Google, and built (and sold) his own startup. Additional contributors include Aditya Agarwal, former CTO of Dropbox; Jennifer Kim, former head of diversity at Lever; veteran recruiters and startup founders Jose Guardado (founder of Build Talent and former Y Combinator) and Aline Lerner (CEO of Interviewing.io); and over a dozen others. Recruiting and hiring can be done well, in a way that has a positive impact on companies, employees, and every candidate. With the right foundations and practice, teams and candidates can approach a stressful and difficult process with knowledge and confidence. Ask your employer if you can expense this book—it's one of the highest-leverage investments they can make in your team.

Symbolism, Cognition and Communication in Architecture
Symbolism, Cognition and Communication in Architecture

Author: Abraham George

Publisher: Taylor & Francis

Published: 2024-06-28

Total Pages: 168

ISBN-13: 1040049664

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This book discusses the role and significance of symbols and symbolism in graphical communication toward the establishment of meaningful architecture. It explores how these are effectively applied in architectural education for the empowerment of learners in various cultures around the world. The volume examines the developments in graphic representations while recognizing the importance of cognition and its perception in spatial terms. In a scenario where architectural education is at crossroads, facing challenges of a global nature, this book highlights the importance of understanding architectural curriculum and design subjects. The author discusses the issues of communicating the knowledge of architecture to heterogeneous groups of students and explains how design fields and learning in architecture can be modified through cognitive instructional methods. The book outlines the methodology to develop symbols and symbolic pedagogical tools for effective communication in architecture. The book will appeal to students, researchers, teachers and scholars of architecture, design, planning and visual communication. It will also be of interest to architects, artists, spatial designers, town planners, urban planners and professionals.

Architecture as Communication
Architecture as Communication

Author: Priyanka Sondhi

Publisher:

Published: 2015

Total Pages: 214

ISBN-13:

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"The aim of this thesis is to understand and design an architecture that includes as part of its program, the function of communication of a certain encoded idea(s) through the public's everyday interaction with it. This thesis is divided into two parts - exploration and design project. The exploration part studies the methods and history of communicating meaning through architecture. Based on this study a design project was defined which included picking an appropriate site, identifying the meaning to be communicated for the site context, studying the context for such communication and designing a building program and form. Rochester, being a place of much speculation over the past few years of the author's academic duration, served as the perfect test-bed for applying this research. Rochester's need for downtown revitalization became the starting point for the study and led to the search for semiotic expression of progressiveness for this specific instance. The building function was finalized to be a 'Multi-Dimensional Business Incubation Center' and the site was picked to be supportive to both the building function and the communication. The function of this incubation center will be to help and promote start-ups and nascent entrepreneurial activities by supplying infrastructure and services needed by such firms, at a low price. The intent is to catalyze economic growth in Rochester, and thereby incentivize revitalization of downtown Rochester. Through the process of designing the final product it was discovered that the process of architectural design while encoding meaning into it is a random and cyclic and multiple aspects are studied and analyzed at any given time. The design went through several iterations and critiques. The final design demonstrates the theoretical end point of this reiterative process and is the sweet spot in fulfilling the functions of Entrepreneurial Incubation and Communication."--Abstract.