Commerce Publications Update
Author:
Publisher:
Published: 1980-08
Total Pages: 12
ISBN-13:
DOWNLOAD EBOOKPosts
Bks Culture & Commerc Pub
Author: Lewis Coser
Publisher: New York : Basic Books
Published: 1982-02-04
Total Pages: 440
ISBN-13:
DOWNLOAD EBOOKBook Clubs and Book Commerce
Author: Corinna Norrick-Rühl
Publisher: Cambridge University Press
Published: 2019-12-31
Total Pages: 75
ISBN-13: 9781108708814
DOWNLOAD EBOOKIn the 20th century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the 20th and into the 21st century. It also explores central reasons for book club membership, condensing them into four succinct categories: convenience, community, concession and, most importantly, curation. This title is also available as Open Access on Cambridge Core.
The Culture and Commerce of Publishing in the 21st Century
Author: Albert N. Greco
Publisher: Stanford University Press
Published: 2007
Total Pages: 292
ISBN-13: 9780804750318
DOWNLOAD EBOOKThis is the definitive social and economic analysis of the current state and future trends of the American book publishing industry, with an emphasis on the trade, college textbook, and scholarly publishing sectors. Drawing on a rich and extensive data, the thoughtful analysis presented in this book will be valuable to leaders in publishing as well as the scholars and analysts who study this industry.
Commerce in Culture
Author: Cynthia Joanne Brokaw
Publisher: Harvard University Press
Published: 2007
Total Pages: 728
ISBN-13:
DOWNLOAD EBOOKSibao today is a cluster of impoverished villages in western Fujian. But from the late 17th-early 20th centuries, it was home to a flourishing publishing industry supplying south China through itinerant booksellers. Brokaw describes this rural, low-level operation, tracing how Sibao's socio-geographical character shaped its progress.
Commerce with the Classics
Author: Anthony Grafton
Publisher: University of Michigan Press
Published: 1997
Total Pages: 262
ISBN-13: 9780472106264
DOWNLOAD EBOOKA distinctive history of the traditions of reading and life in the Renaissance library, as seen in the texts of Renaissance intellectuals
The Complete E-Commerce Book
Author: Janice Reynolds
Publisher: CRC Press
Published: 2004-03-30
Total Pages: 381
ISBN-13: 1482295660
DOWNLOAD EBOOKThe Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles o
Content to Commerce
Author: Avi Savar
Publisher: John Wiley & Sons
Published: 2013-05-06
Total Pages: 283
ISBN-13: 1118526171
DOWNLOAD EBOOKMaster the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think like publishers and act like media networks. Content to Commerce shows how utilizing publishing- and entertainment-based principles can help brands and marketers use social media effectively—ultimately reaching today's hyper-connected and highly fragmented audiences. From big picture strategy to the tactics and tools require to execute, this book offers a clear approach to social media marketing for both big and small brands alike. Shows how to turn shallow, wide, and short-term projects into deep, narrow, and long-term engagements Explains how to prioritize with a clear escalation path in order to drive big, significant, and measurable value Author Avi Savar is a frequent media commentator on social media, branded content and marketing and was recently named the Jury President of the Cannes Lions International Festival of Creativity’s new Branded Content & Entertainment category Content to Commerce will show you how to conquer the media world's medium and control your own brand's destiny.
Cultures of Commerce
Author: E. Brown
Publisher: Springer
Published: 2016-10-19
Total Pages: 368
ISBN-13: 1137071826
DOWNLOAD EBOOKWhile historians have explored the impact on workers of changes in American business, the broader impact on other cultural forms, and vice versa, has not been widely studied. This anthology contributes to the debate at the intersection of business history and the study of cultural forms, ranging from material to visual culture to literature.
This is Social Commerce
Author: Guy Clapperton
Publisher: John Wiley & Sons
Published: 2012-01-17
Total Pages: 183
ISBN-13: 085708254X
DOWNLOAD EBOOKThe first book to market on the hottest topic on the web Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means... and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you have the nightmare of dragging people from their social networking site to your homepage – you can get them buying right where they are! In this follow up to This Is Social Media Guy Clapperton uses the same easy-to-follow visuals and instructions to break the process down and show you exactly how to set up your own social commerce operation and how to make it a success. Includes: Step-by-step guide to setting up your own commerce site within social media platforms such as Facebook Building a loyal community who will keep coming back and buying from you How to offer superb customer service to your social media consumers Developing new product especially for this new environment Measuring your ROI
