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Author: GORDON IAN
Publisher:
Published: 2002-09-17
Total Pages: 252
ISBN-13:
DOWNLOAD EBOOKEmerging just as Americans were beginning to define themselves less by what they made and believed and more by what they bought, comic strips were from the outset commodities sold by syndicates to newspapers nationwide. Ian Gordon demonstrates that the strips' most enduring role has been not only to mirror a burgeoning consumer culture but also to actively promote it.
Author: Dimitri Wittwer
Publisher: BoD – Books on Demand
Published: 2014-10-23
Total Pages: 210
ISBN-13: 3735795145
DOWNLOAD EBOOKCult Brands belong to the world’s most powerful brands and have thus increasingly garnered attention and sparked interest. To date though, there is no common understanding of what a cult brand actually is. As a pioneer in this field, Dimitri Wittwer focused his dissertation on these kinds of brands. In his research he revealed the key characteristics of cult brands, drawing on interdisciplinary literature and both qualitative and quantitative research with more than 5,000 participants ranging from con- sumers to experts in a variety of disciplines. The author empha- sizes the strong relevance of a brand’s cultural change orienta- tion in its evolution to becoming a cult brand and develops two models: the Cult Brand Model focusing on building cult brands and the Cult Brand Status Scale allowing the measurement of a brand’s cult status from a consumer perspective.
Author: Ian Gordon
Publisher: Univ. Press of Mississippi
Published: 2010-01-06
Total Pages: 356
ISBN-13: 1628468688
DOWNLOAD EBOOKContributions by Timothy P. Barnard, Michael Cohen, Rayna Denison, Martin Flanagan, Sophie Geoffroy-Menoux, Mel Gibson, Kerry Gough, Jonathan Gray, Craig Hight, Derek Johnson, Pascal Lefevre, Paul M. Malone, Neil Rae, Aldo J. Regalado, Jan van der Putten, and David Wilt In Film and Comic Books contributors analyze the problems of adapting one medium to another; the translation of comics aesthetics into film; audience expectations, reception, and reaction to comic book-based films; and the adaptation of films into comics. A wide range of comic/film adaptations are explored, including superheroes (Spider-Man), comic strips (Dick Tracy), realist and autobiographical comics (American Splendor; Ghost World), and photo-montage comics (Mexico's El Santo). Essayists discuss films beginning with the 1978 Superman. That success led filmmakers to adapt a multitude of comic books for the screen including Marvel's Uncanny X-Men, the Amazing Spider-Man, Blade, and the Incredible Hulk as well as alternative graphic novels such as From Hell, V for Vendetta, and Road to Perdition. Essayists also discuss recent works from Mexico, France, Germany, and Malaysia.
Author: David Marshall
Publisher: SAGE Publications
Published: 2010-04-30
Total Pages: 281
ISBN-13: 1847879276
DOWNLOAD EBOOKLooking at consumption from the child's perspective this book differs from the competition by uncovering what being a consumer means to the children themselves - from their perspective - giving them a voice in the debate
Author: Paul Karasik
Publisher: Fantagraphics Books
Published: 2017-10-31
Total Pages: 276
ISBN-13: 1606993615
DOWNLOAD EBOOKEverything that you need to know about reading, making, and understanding comics can be found in a single Nancy strip by Ernie Bushmiller from August 8, 1959. Paul Karasik and Mark Newgarden’s groundbreaking work How to Read Nancy ingeniously isolates the separate building blocks of the language of comics through the deconstruction of a single strip. No other book on comics has taken such a simple yet methodical approach to laying bare how the comics medium really works. No other book of any kind has taken a single work by any artist and minutely (and entertainingly) pulled it apart like this. How to Read Nancy is a completely new approach towards deep-reading art. In addition, How to Read Nancy is a thoroughly researched history of how comics are made, from their creation at the drawing board to their ultimate destination at the bookstore. Textbook, art book, monogram, dissection, How to Read Nancy is a game changer in understanding how the “simplest” drawings grab us and never leave. Perfect for students, academics, scholars, and casual fans.
Author: Julia Round
Publisher: McFarland
Published: 2014-02-07
Total Pages: 269
ISBN-13: 1476614326
DOWNLOAD EBOOKThis book explores the connections between comics and Gothic from four different angles: historical, formal, cultural and textual. It identifies structures, styles and themes drawn from literary gothic traditions and discusses their presence in British and American comics today, with particular attention to the DC Vertigo imprint. Part One offers an historical approach to British and American comics and Gothic, summarizing the development of both their creative content and critical models, and discussing censorship, allusion and self-awareness. Part Two brings together some of the gothic narrative strategies of comics and reinterprets critical approaches to the comics medium, arguing for an holistic model based around the symbols of the crypt, the spectre and the archive. Part Three then combines cultural and textual analysis, discussing the communities that have built up around comics and gothic artifacts and concluding with case studies of two of the most famous gothic archetypes in comics: the vampire and the zombie.
Author: Maria Reidelbach
Publisher: M J F Books
Published: 1997-10-01
Total Pages: 208
ISBN-13: 9781567311273
DOWNLOAD EBOOKAn illustrated history of the most influential and unique humor magazine in post-war America.
Author: Wang, Cheng Lu
Publisher: IGI Global
Published: 2019-10-25
Total Pages: 605
ISBN-13: 1799810496
DOWNLOAD EBOOKFans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture. The Handbook of Research on the Impact of Fandom in Society and Consumerism is an essential reference source that examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. Featuring coverage on a wide range of topics such as religiosity, cosplay, and event marketing, this publication is ideally designed for marketers, managers, advertisers, brand managers, consumer behavior analysts, product developers, psychologists, entertainment managers, event coordinators, political scientists, anthropologists, academicians, researchers, and students seeking current studies on the global impact of this particularly devoted community.
Author: David Walton
Publisher: Rowman & Littlefield
Published: 2024-08-19
Total Pages: 217
ISBN-13: 1666965375
DOWNLOAD EBOOKIn this book, David Walton explores European comic-book biker publications as a subgenre of popular culture. Using a multidisciplinary approach, he reveals an intricate amalgam of ingenuity, irony, and highly ambiguous humor. The creative resourcefulness of the comic-book biker authors is seen to dramatize and celebrate the material existence of motorcycles and lifestyles while laughing at the foibles, inconsistencies, manias, fantasies, and practices of those characterised as motorized flâneurs. At the core of Walton’s analysis is the exploration of identity formation, marked by tensions between individualism and collective affinities, undermined by egoism and competitiveness. At the same time, Walton argues that the storylines (despite much comic invention, caricature, and exaggeration) create resonances which hold up a distorted but highly revealing mirror to the multiple subgroups of people who ride motorcycles for pleasure. The author also demonstrates how the implied biker-readers of this subgenre confront comic representations of themselves which repeatedly undermine any positive self-image they may possess. Yet the comics are also seen to offer valuable insights into much broader cultural concerns ranging from subculture, consumption habits, (in)authenticity, taste, freedom, risk, and delinquency – without forgetting other key aspects of cultural studies like class, race and ethnicity, gender, sexuality, and ecocriticism.
Author: Lincoln Geraghty
Publisher: Routledge
Published: 2014-02-24
Total Pages: 225
ISBN-13: 1136474315
DOWNLOAD EBOOKCult Collectors examines cultures of consumption and the fans who collect cult film and TV merchandise. Author Lincoln Geraghty argues that there has been a change in the fan convention space, where collectible merchandise and toys, rather than just the fictional text, have become objects for trade, nostalgia, and a focal point for fans’ personal narratives. New technologies also add to this changing identity of cult fandom whereby popular websites such as eBay and ThinkGeek become cyber sites of memory and profit for cult fan communities. The book opens with an analysis of the problematic representations of fans and fandom in film and television. Stereotypes of the fan and collector as portrayed in series such as The Big Bang Theory and films like The 40 Year Old Virgin are discussed alongside changes in consumption practices and the mainstreaming of cult media. Following this, theoretical chapters consider issues of gender, representation, nostalgia and the influence of social media. Finally, extended case study chapters examine in detail the connections between the fan community and the commodities bought and sold. Topics discussed include: The San Diego Comic-Con and the cult geographies of the fan convention Hollywood memorabilia and collecting cinema history The Star Wars franchise, merchandising and the adult collector Online stores and the commercialisation of cult fandom Mattel, Hasbro and nostalgia for animated eighties children’s television
