Praise for Mind Gym "Believing in yourself is paramount to success for any athlete. Gary's lessons and David's writing provide examples of the importance of the mental game." --Ben Crenshaw, two-time Masters champion and former Ryder Cup captain "Mind Gym hits a home run. If you want to build mental muscle for the major leagues, read this book." --Ken Griffey Jr., Major League Baseball MVP "I read Mind Gym on my way to the Sydney Olympics and really got a lot out of it. Gary has important lessons to teach, and you'll find the exercises fun and beneficial." --Jason Kidd, NBA All-Star and Olympic gold-medal winner In Mind Gym, noted sports psychology consultant Gary Mack explains how your mind influences your performance on the field or on the court as much as your physical skill does, if not more so. Through forty accessible lessons and inspirational anecdotes from prominent athletes--many of whom he has worked with--you will learn the same techniques and exercises Mack uses to help elite athletes build mental "muscle." Mind Gym will give you the "head edge" over the competition.
A pair of friends from Harvard embark on a road trip to see 30 baseball games in 30 different stadiums over 30 days and describe their misadventures in this book about sports fans, loyalty, hot dogs and friendship.
From an opera-loving Labrador to a tooting bulldog, a chronicle of the character and personality of everyday dogs from a National Geographic photographer. Discover the stunning collection of photographs that shows the majesty, playfulness, and joy that is man’s best friend: As a National Geographic photographer, taking pictures of lions, tigers, and bears was a regular day’s work for Vincent Musi, but in 2017 he gave himself a new challenge: dogs. Using the same lighting and photographic techniques he uses for his National Geographic photography, Musi spent a year shooting portraits of dogs and compiling them into a book complete with all of the tail wags, wet noses, and dogs of all shapes and sizes. With delightful and informative bios displayed next to each portrait, The Year of the Dogs will have you entertained and doggedly coming back for more. “This gorgeous tribute to man’s best friend is the perfect gift for the dog-lover in your life—or anyone who needs to be convinced that dogs have just as much personality as humans.” —The Pioneer Woman “You’ve probably seen work by Vincent Musi before. He’s a regular National Geographic photographer and his work has covered topics like volcanoes, illegal immigration, global warming, hurricanes and the like. His latest book, though, is quite different in subject matter. It’s a book about dogs—your average pet pooch—and it’s fabulous . . . Paging through the book is a delight.” —Photo District News “For the dog lover who also loves photography, you can’t go wrong with this coffee table book from photographer Vincent J. Musi.” —InStyle (Holiday Gift Pick)
The definitive story of one of the greatest dynasties in baseball history, Joe Torre's New York Yankees. When Joe Torre took over as manager of the Yankees in 1996, they had not won a World Series title in eighteen years. In that time seventeen others had tried to take the helm of America’s most famous baseball team. Each one was fired by George Steinbrenner. After twelve triumphant seasons—with twelve straight playoff appearances, six pennants, and four World Series titles—Torre left the Yankees as the most beloved manager in baseball. But dealing with players like Jason Giambi, A-Rod, Derek Jeter, Mariano Rivera, Roger Clemens, and Randy Johnson is what managing is all about. Here, for the first time, Joe Torre and Tom Verducci take readers inside the dugout, the clubhouse, and the front office, showing what it took to keep the Yankees on top of the baseball world.
SABR 50 at 50 celebrates and highlights the Society for American Baseball Research’s wide-ranging contributions to baseball history. Established in 1971 in Cooperstown, New York, SABR has sought to foster and disseminate the research of baseball—with groundbreaking work from statisticians, historians, and independent researchers—and has published dozens of articles with far-reaching and long-lasting impact on the game. Among its current membership are many Major and Minor League Baseball officials, broadcasters, and writers as well as numerous former players. The diversity of SABR members’ interests is reflected in this fiftieth-anniversary volume—from baseball and the arts to statistical analysis to the Deadball Era to women in baseball. SABR 50 at 50 includes the most important and influential research published by members across a multitude of topics, including the sabermetric work of Dick Cramer, Pete Palmer, and Bill James, along with Jerry Malloy on the Negro Leagues, Keith Olbermann on why the shortstop position is number 6, John Thorn and Jules Tygiel on the untold story behind Jackie Robinson’s signing with the Dodgers, and Gai Berlage on the Colorado Silver Bullets women’s team in the 1990s. To provide history and context, each notable research article is accompanied by a short introduction. As SABR celebrates fifty years this collection gathers the organization’s most notable research and baseball history for the serious baseball reader.
"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--
This new edition incorporates feedback from instructors across the country. It includes more activities and projects, more examples that cover a wider variety of teams and artists, new photos, and more comprehensive DECA preparation.
"A real world tool for helping develop effective marketing strategies and plans." -- Dennis Dunlap, Chief Executive Officer, American Marketing Association "For beginners and professionals in search of answers." -- Stephen Joel Trachtenberg, President Emeritus and University Professor of Public Service, The George Washington University "A 'must read' for every business major and corporate executive." -- Clarence Brown, former Acting Secretary, U.S. Department of Commerce The Biggest Companies. The Boldest Campaigns. THE BEST INSIDER'S GUIDE ON THE MARKET. The most comprehensive book of its kind, The Big Book of Marketing is the definitive resource for marketing your business in the twenty-first century. Each chapter covers a fundamental aspect of the marketing process, broken down and analyzed by the greatest minds in marketing today. For the first time ever, 110 experts from the world's most successful companies reveal their step-by-step strategies, proven marketing tools, and tricks of the trade—fascinating, exclusive, real-world case studies from an all-star roster of companies, including: ACNielsen * Alcoa * American Express * Amtrak * Antimicrobial * Technologies Group * APL Logistics * Arnold * AT&T * Atlas Air * Bloomingdale's * BNSF * Boeing * Bristol-Myers Squibb * Burson-Marsteller * BzzAgent * Caraustar * Cargill * Carnival * Coldwell Banker * Colgate-Palmolive * Colonial Pipeline * Con-way * Costco * Dean Foods * Discovery Communications * Draftfcb * DSC Logistics * DuPont * Edelman * ExxonMobil * Fabri-Kal * FedEx Trade Networks * Fleishman-Hillard * Ford * Frito-Lay * GE * Greyhound * Hair Cuttery * Hilton * HOLT CAT * IBM * Ingram Barge * Ingram Micro * International Paper * John Deere * Kimberly-Clark * Kodak * Kraft * L.L.Bean * Landor * Long Island Rail Road * Lulu.com * Mars * MCC * McCann * McDonald's * McKesson * Nationals * NCR * New York Times * Nordstrom * Ogilvy Action * OHL * 1-800Flowers.com * Overseas Shipholding Group * Owens Illinois * P & G * Papa John's * Paramount Pictures * Patagonia * PepsiCo * Pfizer * Porter Novelli * RAPP * Ritz-Carlton * Safeway * Saks Fifth Avenue * Sara Lee * SC Johnson * Sealed Air * Sears * Silgan * Skyhook * Snap-on Tools * Southwest * Sports and Leisure * ResearchGroup * Staples * Stoner * Supervalu * Synovate * Tanimura & Antle * TBWA * Tenet Healthcare * Texas Instruments * 3M * ToysRUs * Trader Joe's * Tupperware * Under Armour * United Airlines * United Stationers * Verizon * VISA * Weyerhaeuser * Wilson Sporting Goods * Wunderman * Xerox * Y&R * Zappos.com No matter what business you're in--from retail and manufacturing to service and nonprofit--The Big Book of Marketing offers the most practical, hands-on advice you’ll ever find . . . from the best in the business. Anthony G. Bennett taught marketing at Georgetown University. With three decades of experience in the field, he has held a variety of key marketing positions at Fortune 500 companies, including AT&T and others. He resides in McLean, Virginia.
