Better Brochures, Catalogs and Mailing Pieces
Better Brochures, Catalogs and Mailing Pieces

Author: Jane Maas

Publisher: Macmillan

Published: 1984-07-15

Total Pages: 132

ISBN-13: 9780312077310

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Everything you need to know to create Better Brochures, Catalogs and Mailing Pieces -The most important decision: positioning and strategy -The fifteen magic rules for better brochures -The layman's guide to better layouts -Ten ways to save money on production -Hotel brochures-fifteen secrets that fill rooms -How to attract more tourists -Promoting theme parks and attractions -What works best in college literature -Brochures to gain members, to advocate, to persuade, to sell -How to do more effective fund-raising literature -Catalogs that sell more-and cost less -How to make mailings more profitable

Book Trade Catalogues in Early Modern Europe
Book Trade Catalogues in Early Modern Europe

Author: Arthur der Weduwen

Publisher: BRILL

Published: 2021-07-19

Total Pages: 570

ISBN-13: 9004422242

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This edited collection offers in seventeen chapters the latest scholarship on book catalogues in early modern Europe. Contributors discuss the role that these catalogues played in bookselling and book auctions, as well as in guiding the tastes of book collectors and inspiring some of the greatest libraries of the era. Catalogues in the Low Countries, Britain, Germany, France and the Baltic region are studied as important products of the early modern book trade, and as reconstructive tools for the history of the book. These catalogues offer a goldmine of information on the business of books, and they allow scholars to examine questions on the distribution and ownership of books that would otherwise be extremely difficult to pursue. Contributors: Helwi Blom, Pierre Delsaerdt, Arthur der Weduwen, Anna E. de Wilde, Shanti Graheli, Ann-Marie Hansen, Rindert Jagersma, Graeme Kemp, Ian Maclean, Alicia C. Montoya, Andrew Pettegree, Philippe Schmid, Forrest C. Strickland, Jasna Tingle, Marieke van Egeraat, and Elise Watson.

Print and Production Finishes for Brochures and Catalogs
Print and Production Finishes for Brochures and Catalogs

Author: Roger Fawcett - Tang

Publisher: Rockport Publishers

Published: 2008-09-01

Total Pages: 0

ISBN-13: 9782888930389

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Print and Production Finishes for Brochures and Catalogs demystifies the production process for graphic designers, enabling them to achieve the best possible work. At some point, every graphic designer is commissioned to design a brochure or catalogue. While other books offer inspiration for design, this book focuses on the materials and finishing techniques needed to create the desired effect for those jobs, exploring their creation from a production and manufacturing point of view. Roger Fawcett-Tang has selected world-class work across all areas, from high fashion to mail order, and reveals the skills and techniques needed to meet any requirement. There’s also an illustrated glossary of materials (both standard and innovative) and processes. From producing the latest aspirational publication to making the mundane look desirable, Print and Production Finishes for Brochures and Catalogs is both an indispensable practical guide and a sourcebook for ideas.

Troy and the Trojan War
Troy and the Trojan War

Author: John Lawrence Angel

Publisher: Bryn Mawr Commentaries

Published: 1986

Total Pages: 129

ISBN-13: 0929524594

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Proceedings of a symposium held at Bryn Mawr College in 1986. Includes 'Priam's Castle Blazing': A Thousand Years of Trojan Memories' (Emily Vermeule) and 'The Physical Identity of the Trojans' (Lawrence Angel).

The Herman Miller Collection
The Herman Miller Collection

Author: Herman Miller, Inc

Publisher: Schiffer Book for Collectors

Published: 1998

Total Pages: 0

ISBN-13: 9780764304408

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Furniture and accessories of modern American designs made by Herman Miller company. Hundreds of photos with an introduction by super-designer George Nelson, this exact reprint of the profusely illustrated 1955/56 Herman Miller Collection provides information on construction, materials, colors, finishes, designer biographies, and an extensive original price list. Price Guide for the collectors.