Collaborative Ethnography in Business Environments

Collaborative Ethnography in Business Environments

Author: Maryann McCabe

Publisher: Taylor & Francis

Published: 2016-11-25

Total Pages: 151

ISBN-13: 1315534568

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In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In this volume, anthropologists, marketing professionals, computer scientists and others examine issues, challenges, and successes of ethnographic cooperation in the corporate world. The book argues that constant shifts in the global marketplace require increasing multidisciplinary and multicultural teamwork in consumer research and organizational culture; addresses the need of corporate ethnographers to be adept at reading and translating the social constructions of knowledge and power, in order to contribute to the team process of engaging research participants, clients and stakeholders; reveals the essentially dynamic process of collaborative ethnography; shows how multifunctional teams design and carry out research, communicate findings and implications for organizational objectives, and craft strategies to achieve those objectives to increase the vibrancy of economies, markets and employment rates worldwide.


Cultural Change from a Business Anthropology Perspective

Cultural Change from a Business Anthropology Perspective

Author: Maryann McCabe

Publisher: Lexington Books

Published: 2017-11-09

Total Pages: 319

ISBN-13: 1498544525

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This book offers keen insight and useful lessons underscoring the value of practice to theory. Conceived by two anthropologists who lead consulting practices, McCabe and Briody selected contributors to explore how cultural change happens in a variety of consumer and organizational contexts. The 12 case studies illustrate the explanatory potential and the problem-solving strengths of assemblage theory, and the role of human agency in provoking cultural change. The case studies are compelling due to connections between the case narratives and graphics, and researcher engagement in the pragmatics of implementation—both of which shape and encourage learning. This volume will be markedly useful to practitioners engaged in research and implementation. It will also appeal to students and faculty in a variety of fields including anthropology, business management, marketing, sociology, cultural studies, and industrial design.


The Cultural Dimension of Global Business

The Cultural Dimension of Global Business

Author: Gary P. Ferraro

Publisher: Taylor & Francis

Published: 2023-07-17

Total Pages: 433

ISBN-13: 1000849147

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Now in its ninth edition, The Cultural Dimension of Global Business continues to provide an essential foundation for understanding the impact of culture on global business and global business on culture. The highly experienced authors demonstrate how the theory and insights of cultural anthropology can positively influence the conduct of global business, examining a range of issues that individuals, teams, and organizations face as they work globally and across cultures. The cross-cultural scenarios presented at the end of each chapter allow students of business, management, and anthropology alike to explore cultural differences while gaining valuable practice in thinking through a variety of complex and thorny cultural issues. The fully updated ninth edition offers: • An expanded focus on international perspectives, and greater insight into China and its emergence as a global economic power • Consideration of team interactions in complex global environments, including virtually, while recognizing that individuals have critical influence on business processes and outcomes • New methodological tools with reflections and exercises to inspire readers to begin thinking and acting globally, offering guidance on identifying salient features of an international business or partnership, adjusting to novel or unexpected circumstances, and capturing the perceptions and behaviors of global businesspeople • New chapters on understanding one’s own organizational culture as a precursor to conducting business globally, additional material to enhance business partnership interactions, and strategies for integrating the global into local operations • Discussion of the wide-ranging disruptions facing people and business around the world and the ways in which the global pandemic affected business processes and practices • Further resources via the Instructor & Student Resource, www.routledge.com/cw/ferraro2, including links, blogs, and videos, an instructor’s resource manual, and a section on relevant cultural sources.


Women, Consumption and Paradox

Women, Consumption and Paradox

Author: Timothy de Waal Malefyt

Publisher: Routledge

Published: 2020-04-23

Total Pages: 276

ISBN-13: 1000052990

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Women are the world’s most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women’s lives, bodies, and work. This book examines the contradictions and mismatches between women’s everyday experiences and market representations. It considers how women themselves exhibit paradoxical behaviour in both resisting and supporting conflicting messages. The volume emphasizes paradox as a form of agency and negotiation through which women develop dialogical meanings. The contributions highlight the ways in which women transform inconsistencies and contradictions in advertising and marketing, global consumption practices, and material consumption into positive practices for living. The rich range of ethnographic accounts, drawn from countries including the United States, Brazil, Mexico, Denmark, Japan, and China, provide readers with a valuable perspective on consumer behaviour.


Researching Happiness

Researching Happiness

Author: Cieslik, Mark

Publisher: Policy Press

Published: 2021-05-25

Total Pages: 258

ISBN-13: 1529206138

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This original collection draws on the latest empirical research to explore the practical challenges facing happiness researchers today. By uniquely combining the critical approach of sociology with techniques from other disciplines, the contributors illuminate new qualitative and biographical approaches of the study of happiness and well-being.


Organizational Ethnography

Organizational Ethnography

Author: Sierk Ybema

Publisher: SAGE

Published: 2009-08-20

Total Pages: 306

ISBN-13: 1446248186

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Just as newspapers do not, typically, engage with the ordinary experiences of people′s daily lives, so organizational studies has also tended largely to ignore the humdrum, everyday experiences of people working in organizations. However, ethnographic approaches provide in-depth and up-close understandings of how the ′everyday-ness′ of work is organized and how, in turn, work itself organizes people and the societies they inhabit. Organizational Ethnography brings contributions from leading scholars in organizational studies that serve to unpack an ethnographic perspective on organizations and organizational research. The authors explore the particular problems faced by organizational ethnographers, including: - questions of gaining access to research sites within organizations; - the many styles of writing organizational ethnography; - the role of friendship relations in the field; - problems of distance and closeness; - the doing of at-home ethnography; - ethical issues; - standards for evaluating ethnographic work. This book is a vital resource for organizational scholars and students doing or writing ethnography in the fields of business and management, public administration, education, health care, social work, or any related field in which organizations play a role.


Advancing Ethnography in Corporate Environments

Advancing Ethnography in Corporate Environments

Author: Brigitte Jordan

Publisher: Routledge

Published: 2016-06-16

Total Pages: 229

ISBN-13: 1315435446

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In this innovative volume, twelve leading scholars from corporate research labs and independent consultancies tackle the most fundamental and contentious issues in corporate ethnography. Organized in pairs of chapters in which two experts consider different sides of an important topic, these provocative encounters go beyond stale rehearsals of method and theory to explore the entanglements that practitioners wrestle with on a daily basis. The discussions are situated within the broader universe of ethnographic method and theory, as well as grounded in the practical realities of using ethnography to solve problems in the business world. The book represents important advances in the field and is ideal for students and scholars as well as for corporate practitioners and decision makers.


Collaboration and Technology

Collaboration and Technology

Author: Gwendolyn Kolfschoten

Publisher: Springer Science & Business Media

Published: 2010-09-13

Total Pages: 375

ISBN-13: 3642157130

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th This volume constitutes the proceedings of the 16 Collaboration Researchers' International Working Group (CRIWG 2010) Conference on Collaboration and Technology. TheconferencewasheldinMaastricht,The Netherlands. The pre- ous ten CRIWG conferences wereorganizedin Madeira, Portugal(2000),Da- stadt, Germany (2001), La Serena, Chile (2002), Autrans, France (2003), San Carlos,CostaRica (2004),PortodeGalinhas,Brazil(2005),Medina delCampo, Spain (2006)Bariloche,Argentina (2007),Omaha NE, USA (2008),and Pesoda R´ egua, Douro, Portugal (2009). CRIWG conferences follow a simple recipe for success: good papers, a relatively small number of attendees, extensive time for lively and constructive discussions, and a high level of cooperation both within and between paper sessions. CRIWG 2010 continued this tradition. th This 16 CRIWG exempli?ed the continuing interest in the groupware - searcharea. Paperswerereviewedbyatleastthreemembersofaninternationally renowned Program Committee, using a double-blind reviewing process. Based on the reviewers' recommendations 27 papers were ?nally accepted: 18 long - pers presenting mature work, and 9 short papers describing work in progress. The accepted papers were grouped into seven themes that represent current - eas of interest in groupware research: Knowledge Elicitation, Construction and Structuring, Collaboration and Decision Making, Collaborative Development, Awareness, Support for Groupware Design, Social Networking and Mobile C- laboration. In addition, we featured a paper describing the history of CRIWG research. We were further very pleased to have Jay Nunamaker, Director of the Center for Management of Information at the University of Arizona, USA, a renowned specialist in group support systems as keynote speaker.


Ethnography and the Corporate Encounter

Ethnography and the Corporate Encounter

Author: Melissa Cefkin

Publisher: Berghahn Books

Published: 2010

Total Pages: 268

ISBN-13: 9781845457778

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Businesses and other organizations are increasingly hiring anthropologists and other ethnographically-oriented social scientists as employees, consultants, and advisors. The nature of such work, as described in this volume, raises crucial questions about potential implications to disciplines of critical inquiry such as anthropology. In addressing these issues, the contributors explore how researchers encounter and engage sites of organizational practice in such roles as suppliers of consumer-insight for product design or marketing, or as advisors on work design or business and organizational strategies. The volume contributes to the emerging canon of corporate ethnography, appealing to practitioners who wish to advance their understanding of the practice of corporate ethnography and providing rich material to those interested in new applications of ethnographic work and the ongoing rethinking of the nature of ethnographic praxis.


The Chicago Guide to Collaborative Ethnography

The Chicago Guide to Collaborative Ethnography

Author: Luke Eric Lassiter

Publisher: University of Chicago Press

Published: 2008-08-25

Total Pages: 217

ISBN-13: 0226467015

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Collaboration between ethnographers and subjects has long been a product of the close, intimate relationships that define ethnographic research. But increasingly, collaboration is no longer viewed as merely a consequence of fieldwork; instead collaboration now preconditions and shapes research design as well as its dissemination. As a result, ethnographic subjects are shifting from being informants to being consultants. The emergence of collaborative ethnography highlights this relationship between consultant and ethnographer, moving it to center stage as a calculated part not only of fieldwork but also of the writing process itself. The Chicago Guide to Collaborative Ethnography presents a historical, theoretical, and practice-oriented road map for this shift from incidental collaboration to a more conscious and explicit collaborative strategy. Luke Eric Lassiter charts the history of collaborative ethnography from its earliest implementation to its contemporary emergence in fields such as feminism, humanistic anthropology, and critical ethnography. On this historical and theoretical base, Lassiter outlines concrete steps for achieving a more deliberate and overt collaborative practice throughout the processes of fieldwork and writing. As a participatory action situated in the ethical commitments between ethnographers and consultants and focused on the co-construction of texts, collaborative ethnography, argues Lassiter, is among the most powerful ways to press ethnographic fieldwork and writing into the service of an applied and public scholarship. A comprehensive and highly accessible handbook for ethnographers of all stripes, The Chicago Guide to Collaborative Ethnography will become a fixture in the development of a critical practice of anthropology, invaluable to both undergraduates, graduate students, and faculty alike.