This book combines studies on referential as well as relational coherence and includes approaches to written and to spoken language, to production and to comprehension, to language specific and to cross-linguistic issues, to monolingual, bilingual and L2-acquisition. The theoretical issues and empirical findings discussed are of importance not only for theoretical linguistics, but also have a broad potential of practical implication.
All languages of the world provide their speakers with linguistic means to express causal relations in discourse. Causal connectives and causative auxiliaries are among the salient markers of causal construals. Cognitive scientists and linguists are interested in how much of this causal modeling is specific to a given culture and language, and how much is characteristic of general human cognition. Speakers of English, for example, can choose between because and since or between therefore and so. How different are these from the choices made by Dutch speakers, who speak a closely related language, but (unlike English speakers) have a dedicated marker for non-volitional causality (daardoor)? The central question in this volume is: What parameters of categorization shape the use of causal connectives and auxiliary verbs across languages? The book discusses how differences between even quite closely related languages (English, Dutch, Polish) can help us to elaborate the typology of levels and categories of causation represented in language. In addition, the volume demonstrates convergence of linguistic, corpus-linguistic and psycholinguistic methodologies in determining cognitive categories of causality. The basic notion of causality appears to be an ideal linguistic phenomenon to provide an overview of methods and, perhaps more importantly, invoke a discussion on the most adequate methodological approaches to study fundamental issues in language and cognition.
Over the past four decades, discourse coherence has been studied from linguistic, psycholinguistic, computational, and applied perspectives. This volume identifies current issues and under-researched topics in the pragmatics of discourse coherence. Nine studies from various disciplines address the realization and signalling of coherence relations in various genres and languages, their acquisition and use by first- and second-language learners and university students, the relationship between coherence relations and genre-specific discourse structure, and extensions of the coherence paradigm to multimodal discourse and visual art. This collection will be of interest to researchers from linguistics, applied linguistics, psychology, communication, and multimodal semiotics.
The aim of this monograph is to give impetus to research into one of the central questions in discourse studies: what makes a sequence of sentences or utterances a discourse? The theoretical framework for describing the possibilities of discourse continuation is delineated by two principles: the discursive and the dialogic principle. The chord of discourse is unfolded in a tripartite wire: Conjunction, Adjunction and Interjunction, each containing three aspects, leading to a Connectivity Model. This new three-by-three taxonomy of discourse relations incorporates findings from several theories and approaches that have evolved over the last three decades, including Systemic Functional Linguistics and Rhetorical Structure Theory. In comparing this model to other models, this book presents a state-of-the-art of discourse relation analysis combined with detailed accounts of many examples. This monograph furthermore proposes a new way of presenting discourse structures in connectivity graphs followed by eleven commandments for the segmentation and labeling of discourse, and three procedures for disambiguation if more labels are applicable. This study can provide a base for corpus linguistic analysis on discourse structures, computational approaches to discourse generation and cognitive experimental research of discourse competence."
Discourse, of Course comes after Jan Renkema’s Introduction to Discourse Studies (2004) for undergraduates. The new book is a collection of twenty short papers. It is a capita selecta course and meant for graduate programs. The aim of this book is threefold: • to present material for advanced courses in discourse studies; • to unfold a stimulating display of research projects to future PhD students; • to give an overview of new developments after the 2004 Introduction to Discourse Studies. This publication fulfills both the teacher's need for a state-of-the-art overview of the main topics in discourse, and the student's need to acquire standards for developing research plans in theses and dissertations. It gives a combination of approaches from very different schools in discourse studies, ranging from argumentation theory to genre theory, from the study of multimodal metaphors to cognitive approaches to coherence analysis. This book is not only meant to serve as a textbook, but also as a reference book for researchers who want an update for various main topics in the field.
Statistical models attempt to describe and quantify relationships between variables. In the models presented in this chapter, there is a response variable (sometimes called dependent variable) and at least one predictor variable (sometimes called independent or explanatory variable). When investigating a possible cause-and-effect type of relationship, the response variable is the putative effect and the predictors are the hypothesized causes. Typically, there is a main predictor variable of interest; other predictors in the model are called covariates. Unknown covariates or other independent variables not controlled in an experiment or analysis can affect the dependent or outcome variable and mislead the conclusions made from the inquiry (Bock, Velleman, & De Veaux, 2009). A p value (p) measures the statistical significance of the observed relationship; given the model, p is the probability that a relationship is seen by mere chance. The smaller the p value, the more confident we can be that the pattern seen in the data 2 is not random. In the type of models examined here, the R measures the prop- tion of the variation in the response variable that is explained by the predictors 2 specified in the model; if R is close to 1, then almost all the variation in the response variable has been explained. This measure is also known as the multiple correlation coefficient. Statistical studies can be grouped into two types: experimental and observational.
Speakers tend to compose their utterances in such a way that the message they want to get across is hardly ever fully encoded by the meanings of the words and the grammar they use. Instead speakers rely on hearers adding conceptual and emotive content while interpreting the contextually appropriate meanings and intentions behind utterances. This insight, which is of course particularly relevant in all kinds of indirect, figurative or humorous talk, lies at the heart of the linguistic discipline of pragmatics. If pragmatics is the study of meaning-in-context, then cognitive pragmatics can be broadly defined as encompassing the study of the cognitive principles and processes involved in the construal of meaning-in-context. While it would seem only natural that pragmatics as such should have addressed such cognitive issues anyway, it has mainly been due to the historical rooting of this discipline in the philosophy of language that psychological aspects have not been in the pragmatic limelight to date. Being part of the 9-volume-series Handbooks of Pragmatics, this volume is the first to systematically survey this terrain from a wide range of perspectives. It collects state-of-the-art contributions by leading experts from the fields of pragmatics, psycholinguistics, cognitive linguistics, clinical linguistics and historical linguistics. The volume is divided into four parts which tackle the following questions: Part I: The cognitive principles of pragmatic competence What are the general cognitive principles underlying pragmatic competence, i.e. the skill to arrive at context-dependent meanings of utterances? What are the cognitive underpinnings of language users' ability to compute or infer intended meanings in the role of hearers and to give hints as to how to decode intended meanings in the role of speakers? Part II: The psychology of pragmatics What are the actual cognitive processes taking place during online construal of meaning-in-context on the basis of encoded messages? How is pragmatic competence acquired in childhood? What are the types, sources and effects of pragmatic disorders, i.e. impairments of pragmatic competence? Part III: The construal of non-explicit and non-literal meaning-in-context What are the cognitive principles and processes involved in the construal of meanings of non-explicit and indirect utterances? How do we process figurative meanings, humour and gestures? Part IV: The emergence of linguistic structures from meaning-in-context What are the repercussions of the (repeated) construal of context-dependent meanings on linguistic structures and the linguistic system? How does the system change under the influence of the construal of meanings in social situations? Reduced series price (print) available! [email protected].
How can you move from being a whisper to a loud echo in the crowded marketplace of ideas and products? Are you an entrepreneur struggling to make your voice heard? Or a marketer grappling with the dynamics of brand loyalty and consumer behavior? This book is your compass in the ever-evolving landscape of customer engagement. Dive into the intricacies of psychology in marketing, unravel the enigma of branding, and master the art of persuasive advertising. How do luxury brands enchant? How do you create superfans out of ordinary customers? With a blend of practical wisdom and innovative strategies, "Zero to Everyone: The Marketing Playbook to Become Visible in the Marketplace" is the guide you've been waiting for. Penned by Akash Jaiswal, a mastermind in customer engagement, this book is a beacon for those ready to conquer the world of marketing. If you want to make a lasting impression in the market, turn ears to your story, and make hearts beat in sync with your brand, this book is your war cry. Does this sound like something you were missing till now? Then "Zero to Everyone" is your next must-read. Seize your copy now and embark on the journey from anonymity to market dominance.
