Coffee Basics
Coffee Basics

Author: Kevin Knox

Publisher: Wiley

Published: 1996-11-08

Total Pages: 0

ISBN-13: 9780471136170

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Put your local coffee bar to the test with Coffee Basics! With thousands of coffee bars and restaurants serving an endless variety of blends, roasts, and brews, ordering a specialty coffee drink has become as daunting a task as selecting a fine wine. How can you distinguish between great coffee and great hype? Read Coffee Basics. Kevin Knox and Julie Sheldon Huffaker have filled this handy reference with hundreds of industry truths and trade secrets. You'll learn the fundamentals of coffee buying, brewing, and tasting; and develop an aficionado's ability to see beyond the expensive trappings of today's coffee explosion. You'll discover: The basic coffee facts: its origin, history, and many varieties Step-by-step methods for selecting, roasting, blending, and flavoring coffee "to taste" A coffee taster's glossary Simple charts showing grind progression, relative grinding times, and regional characteristics The scoop on decaffeinated, organic, and espresso beans Specialty coffee recipes Lists of the best sources for beans and professional equipment Whether you make coffee at home or at a fine restaurant, Coffee Basics offers a bottomless cup of brewing knowledge and drinking pleasure.

Craft Coffee
Craft Coffee

Author: Jessica Easto

Publisher: Agate Publishing

Published: 2017-11-14

Total Pages: 191

ISBN-13: 1572848049

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“Build a better brew by mastering 10 manual methods, from French Press to Chemex, with this comprehensive guide.” —Imbibe Magazine Named a top food & drink book of 2017 by Food Network, Wired, Sprudge, and Booklist This comprehensive but accessible handbook is for the average coffee lover who wants to make better coffee at home. Unlike other coffee books, this one focuses exclusively on coffee—not espresso—and explores multiple pour-over, immersion, and cold-brew techniques on 10 different devices. Thanks to a small but growing number of dedicated farmers, importers, roasters, and baristas, coffee quality is at an all-time high. But for nonprofessionals, achieving café quality at home can seem out of reach. With dozens of equipment options, conflicting information on how to use that equipment, and an industry language that, at times, doesn’t seem made for the rest of us, it can be difficult to know where to begin. Craft Coffee: A Manual, written by a coffee enthusiast for coffee enthusiasts, provides all the information readers need to discover what they like in a cup of specialty coffee—and how to replicate the perfect cup day after day. From the science of extraction and brewing techniques to choosing equipment and deciphering coffee bags, Craft Coffee focuses on the issues—cost, time, taste, and accessibility—that home coffee brewers negotiate and shows that no matter where you are in your coffee journey, you can make a great cup at home. “Engaging and fun . . . I really can’t recommend Craft Coffee: A Manual enough. If you’re even mildly curious about brewing coffee at home, it’s absolutely worth a read.” —BuzzFeed

Modulating the Flavor Profile of Coffee
Modulating the Flavor Profile of Coffee

Author: Robert Hoos

Publisher:

Published: 2015-03-03

Total Pages: 64

ISBN-13: 9780692417706

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I set out with the goal to understand the ways in which the roast profile affects the flavor of the coffee. Through a large amount of research and experimentation, I have developed what I would consider a unified theory of coffee roasting with regards to how it affects the flavors being developed in the bean. This has helped me understand and intentionally manipulate the flavor of coffees that I am roasting since. I hope it will be as beneficial a paradigm for you as it has for me.

Basics of Branding
Basics of Branding

Author: Jay Gronlund

Publisher: Business Expert Press

Published: 2013-08-23

Total Pages: 145

ISBN-13: 1606495933

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Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very dif_ cult for many managers, mainly because they don’t realize exactly what and how much goes into this branding process. This book will explain this process. In an easy-to-understand writing style, Gronlund will show you the fundamentals that will help develop a value proposition that will excite customers. Branding is all about creating a message or an impression that makes an impact and creates a rational and emotional connection with a customer. Forming a bond of trust and comfort will build brand equity (i.e., how people value your brand) and customer loyalty. We are living in a dynamic, transformative global economy with mind-boggling advances in technology. Managers today can easily become preoccupied with social media vehicles and the innovative features of electronic devices, and hence neglect the importance of the content or the message. Adhering to the core elements of positioning and branding will help them develop more emotionally rich and powerful content. And B2B managers will better understand and discover the real value of good branding, so that their marketing and sales communications will go beyond product features and emphasize relevant benefits that will strengthen their relationships with targeted customers.

The Book of Roast
The Book of Roast

Author:

Publisher:

Published: 2017-04-17

Total Pages: 453

ISBN-13: 9780998771700

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Craft of coffee roasting - from green beans to business

The Little Book of Coffee Law
The Little Book of Coffee Law

Author: Carol Robertson

Publisher: American Bar Association

Published: 2010

Total Pages: 292

ISBN-13: 9781604429855

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"The history and the business of coffee are the stories that this book will tell, through the lens of the law--that is, through legal cases involving the production, distribution, marketing, and sale of coffee in the Americas during a brief moment in coffee history--from the early days of the new Republic of the United States to the present"--Introduction, p. xiii.

The Coffee Book
The Coffee Book

Author: Nina Luttinger

Publisher: New Press, The

Published: 2012-05-01

Total Pages: 269

ISBN-13: 1595587241

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A history of coffee from the sixth century to Starbucks that’s “good to the last sentence” (Las Cruces Sun News). One of Library Journal’s “Best Business Books” This updated edition of The Coffee Book is jammed full of facts, figures, cartoons, and commentary covering coffee from its first use in Ethiopia in the sixth century to the rise of Starbucks and the emergence of Fair Trade coffee in the twenty-first. The book explores the process of cultivation, harvesting, and roasting from bean to cup; surveys the social history of café society from the first coffeehouses in Constantinople to beatnik havens in Berkeley and Greenwich Village; and tells the dramatic tale of high-stakes international trade and speculation for a product that can make or break entire national economies. It also examines the industry’s major players, revealing the damage that’s been done to farmers, laborers, and the environment by mass cultivation—and explores the growing “conscious coffee” market. “Drawing on sources ranging from Molière and beatnik cartoonists to the Food and Agriculture Organization, the authors describe the beverage’s long and colorful rise to ubiquity.” —The Economist “Most stimulating.” —The Baltimore Sun

The Basic Basics Home Freezing Handbook
The Basic Basics Home Freezing Handbook

Author: Carol Bowen

Publisher: Grub Street Publishers

Published: 2008-04-16

Total Pages: 263

ISBN-13: 1908117680

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The ultimate how-to guide to storing food in your freezer—how long to store, how to prepare for storage, and how to thaw out over 200 kinds of foodstuffs. In this sequel to her Basic Basics Combination & Microwave Handbook, Carol Bowen offers more handy kitchen and culinary advice with an easy to follow, encyclopedic layout. Simply look up the fruit, vegetable, fish, meat, sauces, cakes, or herbs of your choice to find the correct guidelines on freezing each type of food. Bowen also explains the technical aspects of how freezers work, gives advice on choosing and positioning your freezer, and covers topics such as freezer insurance, cleaning, maintenance, emergencies, packaging, and accessories. You will also learn techniques for freezing, defrosting, refreezing, and thawing, as well as storage times. These days, making the most of your food budget is more important than ever. And with The Basic Basics Home Freezing Handbook, you’ll save both food and money with any meal!

Drawing Basics for Beginners
Drawing Basics for Beginners

Author: Mark Willenbrink

Publisher: Penguin

Published: 2011-11-01

Total Pages: 42

ISBN-13: 1440323038

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Sharpen your skills with these lessons designed to help you recapture the delight you took in drawing as a child. The Willenbrinks take you through several different approaches to the same subject matter designed to help you discover the best approach--or combination of approaches--for you.

Bartending Basics: A Complete Beginner's Guide
Bartending Basics: A Complete Beginner's Guide

Author: Thomas Morrell

Publisher: Lulu.com

Published: 2009-04-22

Total Pages: 199

ISBN-13: 1435736362

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"Thomas Morrell has spent over thirteen years in the restaurant and bar industry. He has worked as a busboy, dishwasher, server, host, cook, manager and most importantly as a bartender. Over the years many people have asked him how they can become a bartender too. This book is his answer. Inside you will find information covering: bartending tools and terminology, Thomas' customer service philosophy, beer, wine, distilled spirits, mixed drinks, how to maximize your tips, bartending working environments, bartending professionalism, responsible bartending, finding work as a bartender"--P. [4] of cover.