Co-op Advertising

Co-op Advertising

Author: Robert F. Houk

Publisher: N T C Business Books

Published: 1995

Total Pages: 0

ISBN-13: 9780844234175

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Maximize return on your advertising and promotion investments by using co-op. Read how to begin producing win-win relationships between and among manufacturers, distributors, and retailers, and how to work within the complex legal and IRS guidelines that govern co-op's use.


Grocery Story

Grocery Story

Author: Jon Steinman

Publisher: New Society Publishers

Published: 2019-05-07

Total Pages: 306

ISBN-13: 1550927000

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Hungry for change? Put the power of food co-ops on your plate and grow your local food economy. Food has become ground-zero in our efforts to increase awareness of how our choices impact the world. Yet while we have begun to transform our communities and dinner plates, the most authoritative strand of the food web has received surprisingly little attention: the grocery store—the epicenter of our food-gathering ritual. Through penetrating analysis and inspiring stories and examples of American and Canadian food co-ops, Grocery Story makes a compelling case for the transformation of the grocery store aisles as the emerging frontier in the local and good food movements. Author Jon Steinman: Deconstructs the food retail sector and the shadows cast by corporate giants Makes the case for food co-ops as an alternative Shows how co-ops spur the creation of local food-based economies and enhance low-income food access. Grocery Story is for everyone who eats. Whether you strive to eat more local and sustainable food, or are in support of community economic development, Grocery Story will leave you hungry to join the food co-op movement in your own community.


Ogilvy on Advertising

Ogilvy on Advertising

Author: David Ogilvy

Publisher: Vintage

Published: 2013-09-11

Total Pages: 613

ISBN-13: 0804170053

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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.


How to Write a Novel

How to Write a Novel

Author: Nathan Bransford

Publisher: Nathan Bransford

Published: 2019-10-15

Total Pages: 188

ISBN-13: 173414940X

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Author and former literary agent Nathan Bransford shares his secrets for creating killer plots, fleshing out your first ideas, crafting compelling characters, and staying sane in the process. Read the guide that New York Times bestselling author Ransom Riggs called "The best how-to-write-a-novel book I've read."


Confessions of an Advertising Man

Confessions of an Advertising Man

Author: David Ogilvy

Publisher:

Published: 2011

Total Pages: 0

ISBN-13: 9781904915379

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Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.


Jacob Wonderbar and the Cosmic Space Kapow

Jacob Wonderbar and the Cosmic Space Kapow

Author: Nathan Bransford

Publisher: Penguin

Published: 2011-05-12

Total Pages: 189

ISBN-13: 1101515074

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Out-of-this-world antics in this hysterical middle-grade adventure! Sixth-grader Jacob Wonderbar is a master when it comes to disarming and annihilating substitute teachers. But when he and his best friends, Sarah and Dexter, swap a spaceship for a corn dog, they embark on an outer space adventure. And between breaking the universe with an epic explosion, being kidnapped by a space pirate, and surviving a planet that reeks of burp breath, Jacob and his friends are in way over their heads. Action packed with an added dose of heart, Jacob Wonderbar and the Cosmic Space Kapow is sure to captivate middlegrade readers all over the universe.


On the Rez

On the Rez

Author: Ian Frazier

Publisher: Macmillan

Published: 2001-05-04

Total Pages: 332

ISBN-13: 9780312278595

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Raw account of modern day Oglala Sioux who now live on the Pine Ridge Indian reservation.


Ideas, Influence, and Income

Ideas, Influence, and Income

Author: Tanya Hall

Publisher: Greenleaf Book Group

Published: 2018-05-27

Total Pages: 273

ISBN-13: 1626345155

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A comprehensive guide to writing, publishing, and launching your book—and monetizing your content ​Are you considering writing a book to boost your visibility and credibility? Or just trying to figure out how to use the book you already have to build more influence and income? No matter where you are in the process, Ideas, Influence, and Income is your field guide to using a strategic and successful publishing experience as the groundwork for a larger plan to monetize your content. Designed for experts and thought leaders and written by Greenleaf Book Group CEO Tanya Hall, this book will teach you how to • Get clarity on your message and audience • Develop your manuscript and choose a publishing option • Build your author platform and presence through social media, publicity, influencer marketing, and partnerships • Launch your book with the bang that it deserves • Use the content you’ve developed to create new income streams beyond the book These are the tools and strategies Hall has used to launch the 1000+ titles represented by Greenleaf Book Group, an independent publishing company that has made the Inc 500/5000 Fastest Growing Companies in America list seven times. A book is the holy grail of content marketing, and approaching it strategically from the outset ensures a return on the time, energy, and money behind it. Ideas, Influence, and Income is a must-have resource for authors seeking a smarter way to get the most out of publishing.


The Fci Guide to Starting a Food Co-op

The Fci Guide to Starting a Food Co-op

Author: S Reid Editor

Publisher: Createspace Independent Publishing Platform

Published: 2017-01-16

Total Pages: 116

ISBN-13: 9781543169775

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Food Co-ops are grocery stores that are owned and controlled by the people who shop in them. Co-ops' first priority is to meet the needs of those shoppers rather than maximize outside investors' return. Interested in starting a food co-op in your community? Food Co-op Initiative has assembled this comprehensive overview of the development process with checklists, templates and extensive referrals to other sources of support. This is the "must have" guide for new food co-op organizers.


Assumptive Selling

Assumptive Selling

Author: Steve Stauning

Publisher: Createspace Independent Publishing Platform

Published: 2018-07-16

Total Pages: 418

ISBN-13: 9781722816728

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Assumptive selling is about knowing everyone is a buyer... and knowing that the first time you believe someone is not, you'll be right. Take charge of your sales career by recognizing that everyone is a buyer and they want to buy today. What's more, is that if you do take charge, if you are direct, and if you provide the right guidance, they'll want to buy from you!