The Value of English in Global Mobility and Higher Education
The Value of English in Global Mobility and Higher Education

Author: Manuela Vida-Mannl

Publisher: Bloomsbury Publishing

Published: 2021-12-16

Total Pages: 247

ISBN-13: 1350230979

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This book offers a unique insight into the dynamics of the English language in higher education in Cyprus through the lens of universities situated on both sides of its geopolitical division. It takes an original perspective on 'value' in the context of the sociolinguistics and political economy of English as a global language and as an apparent commodified entity. The problematic issues of value as they apply to language are dealt with from Marxist and Bourdieusean perspectives. The book also offers a helpful critique of the claims of alternative paradigms of English expansion, such as ELF, and their shortcomings in respect of the concept of value. Manuela Vida-Mannl puts forth a critique of the marketization of English and the complicity of higher education in the reproduction of linguistic hierarchies and social inequalities in Cyprus and, by implication, more generally. She presents a conception of English as a marketable attribute that does not necessarily require competence, which points to the ongoing imbrication of English in the reproduction of global structural and social inequality, as it exposes the myth of class advancement through English. Building on an extensive study (based on 205 questionnaires and 25 subsequent in-depth ethnographic interviews) and by focusing on the value of English within the unique context of divided Cyprus, this book uncovers an intriguing perspective on the neoliberal role and significance of the English language in our globalized world.

The Global Textile and Clothing Industry
The Global Textile and Clothing Industry

Author: Roshan Shishoo

Publisher: Elsevier

Published: 2012-07-18

Total Pages: 223

ISBN-13: 0857095625

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Advances in technology, combined with the ever-evolving needs of the global market, are having a strong impact on the textile and clothing sector. The global textile and clothing industry: Technological advances and future challenges provides an essential review of these changes, and considers their implications for future strategies concerning production and marketing of textile products.Beginning with a review of trends in the global textile industry, the book goes on to consider the impact of environmental regulation on future textile products and processes. Following this, the importance of innovation-driven textile research and development, and the role of strategic technology roadmapping are highlighted. Both the present structure and future adaptation of higher education courses in textile science are reviewed, before recent advances in textile manufacturing technology, including joining techniques, 3D body scanning and garment design and explored in depth. Finally, The global textile and clothing industry concludes by considering automating textile preforming technology for the mass production of fibre-reinforced polymer (FRP) composites.With its distinguished editor and international team of expert contributors, The global textile and clothing industry: Technological advances and future challenges is an essential guide to key challenges and developments in this industrial sector. - Comprehensively examines the implications of technological advancements and the evolving needs of the global market on the textile and clothing industry and considers their role on the future of textile manufacturing - The importance of innovation-driven textile research and development and the role of strategic technology roadmapping are thoroughly investigated - Recent advances in textile manufacturing technology, including joining techniques, 3D body scanning and garment design and explored in depth

The Playing Grounds of College Football
The Playing Grounds of College Football

Author: Mark Pollak

Publisher: McFarland

Published: 2018-11-16

Total Pages: 473

ISBN-13: 147663260X

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College football teams today play for tens of thousands of fans in palatial stadiums that rival those of pro teams. But most started out in humbler venues, from baseball parks to fairgrounds to cow pastures. This comprehensive guide traces the long and diverse history of playing grounds for more than 1000 varsity football schools, including bowl-eligible teams, as well as those in other divisions (FCS, D2, D3, NAIA).