Read and Download eBook Full
Author: Tony Curtis
Publisher: Routledge
Published: 2012-09-11
Total Pages: 286
ISBN-13: 1136005536
DOWNLOAD EBOOKEach coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts
Author: Mike Hyde
Publisher: Routledge
Published: 2012-10-02
Total Pages: 241
ISBN-13: 1136005781
DOWNLOAD EBOOKEach coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts
Author: John Williams
Publisher: Routledge
Published: 2003
Total Pages: 286
ISBN-13: 0750659602
DOWNLOAD EBOOKEach coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts * Co-written by the CIM Senior Examiner for the Marketing Management in Practice module to guide you through the 2003-2004 syllabus. * Free online revision and course support from www.marketingonline.co.uk. * Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.
Author: Karen Beamish
Publisher: Routledge
Published: 2012-10-02
Total Pages: 374
ISBN-13: 1136010017
DOWNLOAD EBOOKEach coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts
Author: Mike Oldroyd
Publisher: Routledge
Published: 2012-10-02
Total Pages: 416
ISBN-13: 1136005617
DOWNLOAD EBOOKEach coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts
Author: Frank Withey
Publisher: Routledge
Published: 2013-05-13
Total Pages: 377
ISBN-13: 1136005943
DOWNLOAD EBOOKEach coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts
Author: Graham Hughes
Publisher: Routledge
Published: 2003
Total Pages: 228
ISBN-13: 0750659599
DOWNLOAD EBOOKEach coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts * Co-written by the CIM Senior Examiner for the Integrated Marketing Communications module and the Senior Examiner for the Marketing Communications module to guide you through the 2003-2004 syllabus * Free online revision and course support from www.marketingonline.co.uk. * Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.
Author: Helen Meek
Publisher: Routledge
Published: 2012-10-02
Total Pages: 302
ISBN-13: 1136009949
DOWNLOAD EBOOKEach coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts
Author: Chris Fill
Publisher: Routledge
Published: 2013-05-13
Total Pages: 227
ISBN-13: 1136005706
DOWNLOAD EBOOKEach coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts
Author: Pauline Maclaran
Publisher: SAGE
Published: 2009-12-04
Total Pages: 546
ISBN-13: 144620698X
DOWNLOAD EBOOKBringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.
