CIM Coursebook 03/04 Marketing Environment

CIM Coursebook 03/04 Marketing Environment

Author: Mike Oldroyd

Publisher: Routledge

Published: 2012-10-02

Total Pages: 415

ISBN-13: 1136005625

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Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts


Marketing Environment 2003-2004

Marketing Environment 2003-2004

Author: Mike Oldroyd

Publisher: Routledge

Published: 2006-06

Total Pages: 361

ISBN-13: 0750680067

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Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.


CIM Coursebook 03/04 Marketing Planning

CIM Coursebook 03/04 Marketing Planning

Author: Karen Beamish

Publisher: Routledge

Published: 2012-10-02

Total Pages: 373

ISBN-13: 1136010025

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Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts


CIM Coursebook 06/07 Marketing Environment

CIM Coursebook 06/07 Marketing Environment

Author: Mike Oldroyd

Publisher: Routledge

Published: 2007-07-11

Total Pages: 361

ISBN-13: 1136420967

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Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings


Marketing Environment, 2003-2004

Marketing Environment, 2003-2004

Author: Michael Oldroyd

Publisher: Routledge

Published: 2003

Total Pages: 416

ISBN-13: 0750659580

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Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts * Written by the CIM Examiner for the Marketing Environment module to guide you through the 2003-2004 syllabus. * Free online revision and course support from www.marketingonline.co.uk. * Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.


CIM Coursebook 03/04 Strategic Marketing Management

CIM Coursebook 03/04 Strategic Marketing Management

Author: Helen Meek

Publisher: Routledge

Published: 2012-10-02

Total Pages: 303

ISBN-13: 1136009930

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Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts


CIM Coursebook 03/04 Marketing Fundamentals

CIM Coursebook 03/04 Marketing Fundamentals

Author: Frank Withey

Publisher: Routledge

Published: 2013-05-13

Total Pages: 377

ISBN-13: 1136005943

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Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts


CIM Coursebook 03/04 Marketing Communications

CIM Coursebook 03/04 Marketing Communications

Author: Chris Fill

Publisher: Routledge

Published: 2013-05-13

Total Pages: 228

ISBN-13: 1136005692

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Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts


CIM Coursebook 08/09 Assessing the Marketing Environment

CIM Coursebook 08/09 Assessing the Marketing Environment

Author: Diana Luck

Publisher: Routledge

Published: 2010-05-04

Total Pages: 378

ISBN-13: 1136419713

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BH CIM Coursebooks are officialy endorsed by CIM and independently reviewed. They are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.