China Holdings, Inc. and Julianna Lu (a.k.a. Jenny XueJian Lu): Securities and Exchange Commission Litigation Complaint
Author:
Publisher: DIANE Publishing
Published:
Total Pages: 13
ISBN-13: 1457809966
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SEC Docket
Author: United States. Securities and Exchange Commission
Publisher:
Published: 2010
Total Pages: 1454
ISBN-13:
DOWNLOAD EBOOKChina in Comparative Perspective
Author: Stephan Feuchtwang
Publisher: World Scientific Publishing Europe Limited
Published: 2017
Total Pages: 300
ISBN-13: 9781786342393
DOWNLOAD EBOOKChina in comparative perspective -- Empire and bureaucracy -- The great divergence; industrial revolution -- Demographic transition -- Religion and civilisation -- Statehood and national independence -- Revolution and Maoism -- Socialism -- Post-socialism -- Property relations and China's contemporary economy -- The countryside and migration -- The city -- The family and gender -- Schooling -- Civil society -- Rule of law -- Democracy
Risk Analytics: From Concept To Deployment
Author: Edward Hon Khay Ng
Publisher: World Scientific
Published: 2021-10-04
Total Pages: 243
ISBN-13: 981123907X
DOWNLOAD EBOOKThis book is written to empower risk professionals to turn analytics and models into deployable solutions with minimal IT intervention. Corporations, especially financial institutions, must show evidence of having quantified credit, market and operational risks. They have databases but automating the process to translate data into risk parameters remains a desire.Modelling is done using software with output codes not readily processed by databases. With increasing acceptance of open-source languages, database vendors have seen the value of integrating modelling capabilities into their products. Nevertheless, deploying solutions to automate processes remains a challenge. While not comprehensive in dealing with all facets of risks, the author aims to develop risk professionals who will be able to do just that.
Entrepreneurial Marketing
Author: Philip Kotler
Publisher: John Wiley & Sons
Published: 2023-03-14
Total Pages: 297
ISBN-13: 1119835208
DOWNLOAD EBOOKAn eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector’s brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments. The authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes: A post-entrepreneurial-marketing view of the commercial landscape which puts the operational aspect at the center of the action, converging marketing and finance, and adopting technology for humanity Discussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030 Explorations of the paradox between the development of core competencies and collaboration with various parties, including competitors The latest publication from some of the foremost minds in marketing—and in business, generally—Entrepreneurial Marketing: Beyond Professional Marketing is a must-read combination of unique insight, concrete advice, and implementable strategies that introduce a new mindset for every professional marketer, entrepreneur, and business leaders worldwide.
Aggregate Advertising Expenditure in the U.S. Economy
Author: Alvin J. Silk
Publisher:
Published: 2022
Total Pages: 0
ISBN-13:
DOWNLOAD EBOOKThe two components of the advertising industry - the creative sector that develops and produces messages, and the communications sector that transmits messages via various media - have each been greatly affected by advances in creative design and communications technologies. As the media composition of advertising has changed in the last century for both local and national advertising - from newspapers, outdoor and radio advertising to network and cable television, and most recently to internet and digital media - so too has been transformed the very concept of advertising, its functionality and its measurement.We compare four sources of annual nominal U.S. aggregate advertising expenditure data - from the public sector Internal Revenue Service and the U.S. Census Bureau Survey of Service Industries, and the private sector McCann Erickson and Magna Global advertising agencies- that are available over various time periods. In nominal terms, we estimate the elasticity of advertising expenditures with respect to Gross Domestic Product, and find that this elasticity appears to have increased substantially beginning in the late 1990s - from about 1.4 to 1.9. The timing of this structural break coincides roughly with the decline of print, radio and network and cable television, and the dramatic increase in digital and internet-based advertising. To understand the forces underlying this structural break in nominal advertising expenditures, data on media-specific advertising prices are needed, thereby converting nominal to real advertising. However, currently annual U.S. Bureau of Labor Statistics Producer Price Index data on digital and many other advertising media prices are only available beginning in 2010. The availability of media-specific quality-constant price indexes would not only enable researchers to trace more completely the recent impact of digital and internet advertising, but would also facilitate contemporary and longstanding issues to be addressed surrounding the measurement of advertising effects, including how variations in the durability of response to advertising across media are related to inter-media price differentials, and why heterogeneity among firms and industries may arise with respect to the procyclicality of advertising policies.
Emotional Intelligence And Marketing
Author: Catherine Prentice
Publisher: World Scientific
Published: 2019-06-06
Total Pages: 226
ISBN-13: 9811203563
DOWNLOAD EBOOKThis book discusses how businesses and marketers can deploy emotional intelligence as a marketing tool to co-produce service for enhancing customer experience and to co-create value for key stakeholders in the digitalised and service-dominant logic era. Whilst many competing emotional intelligence models are discussed in the literature, the current book will focus on the ability model. This model comprises 2 areas (experiential and strategic emotional intelligence) and four ability scopes (perceive emotions, use emotions, understand emotions and manage emotions). The marketing domains that are deemed relevant and included in this book are services marketing, relationship marketing and digital marketing. The relevant marketing models from these domains will be identified to be integrated with emotional intelligent strategies. Emotional Intelligence makes both employees and customers happy, committed and loyal. Emotional Intelligence makes businesses competitive and sustainable.
Iron Women
Author: Chris Enss
Publisher: Rowman & Littlefield
Published: 2021-03-01
Total Pages: 201
ISBN-13: 1493037765
DOWNLOAD EBOOK**2022 Will Rogers Medallion Award Silver Winner for Western Non-Fiction** When the last spike was hammered into the steel track of the Transcontinental Railroad on May 10, 1869, at Promontory Point, Utah, Western Union lines sounded the glorious news of the railroad’s completion from New York to San Francisco. For more than five years an estimated four thousand men mostly Irish working west from Omaha and Chinese working east from Sacramento, moved like a vast assembly line toward the end of the track. Editorials in newspapers and magazines praised the accomplishment and some boasted that the work that “was begun, carried on, and completed solely by men.” The August edition of Godey’s Lady’s Book even reported “No woman had laid a rail and no woman had made a survey.” Although the physical task of building the railroad had been achieved by men, women made significant and lasting contributions to the historic operation. However, the female connection with railroading dates as far back as 1838 when women were hired as registered nurses/stewardesses in passenger cars. Those ladies attended to the medical needs of travelers and also acted as hostesses of sorts helping passengers have a comfortable journey. Beyond nursing and service roles, however, women played a larger part in the actual creation of the rail lines than they have been given credit for. Miss E. F. Sawyer became the first female telegraph operator when she was hired by the Burlington Railroad in Montgomery, Illinois, in 1872. Eliza Murfey focused on the mechanics of the railroad, creating devices for improving the way bearings on a rail wheel attached to train cars responded to the axles. Murfey held sixteen patents for her 1870 invention. In 1879, another woman inventor named Mary Elizabeth Walton developed a system that deflected emissions from the smoke stacks on railroad locomotives. She was awarded two patents for her pollution reducing device. Their stories and many more are included in this illustrated volume celebrating women and the railroad.
Services Marketing: People, Technology, Strategy (Eighth Edition)
Author: Jochen Wirtz
Publisher: World Scientific Publishing Company
Published: 2016-03-29
Total Pages: 801
ISBN-13: 194465903X
DOWNLOAD EBOOKServices Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Customer Relationship Marketing: Theoretical And Managerial Perspectives
Author: Naresh K Malhotra
Publisher: World Scientific
Published: 2020-12-04
Total Pages: 371
ISBN-13: 1944659730
DOWNLOAD EBOOK'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.'Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer ResearchCustomer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened its scope today, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretical and Managerial Perspectives is organized as follows:
