Advertising to Children on TV

Advertising to Children on TV

Author: Barrie Gunter

Publisher: Routledge

Published: 2004-09-22

Total Pages: 195

ISBN-13: 1135626316

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The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In