Chasing Youth Culture and Getting it Right
Chasing Youth Culture and Getting it Right

Author: Tina Wells

Publisher: John Wiley & Sons

Published: 2011-04-26

Total Pages: 224

ISBN-13: 1118004051

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Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest wave of millennials and their mindsets. Inside this unique book, you'll meet four major tribes?the Wired Techie, The Conformist But Somewhat Paradoxical Preppy, The Always-Mellow Alternative, and The Cutting-Edge Independent?and understand their key traits, likes and dislikes, and what kind of adult they will likely become. Includes many examples of companies, brands, and organizations who chased the youth demographic and got it right, or who failed to nail their audience Understand such concepts as Warholism, Tweenabees, Hand-me-ups, Massclusivity, The Facebook Effect, and Instantity Author has won many honors and much media recognition as a young entrepreneur and youth marketer to watch Want to understand the next generation? Get Chasing Youth Culture and Getting It Right and discover how to reach this fascinating and elusive demographic.

Chasing Youth Culture and Getting it Right
Chasing Youth Culture and Getting it Right

Author: Tina Wells

Publisher: John Wiley & Sons

Published: 2011-03-29

Total Pages: 226

ISBN-13: 1118061667

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Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest wave of millennials and their mindsets. Inside this unique book, you'll meet four major tribes?the Wired Techie, The Conformist But Somewhat Paradoxical Preppy, The Always-Mellow Alternative, and The Cutting-Edge Independent?and understand their key traits, likes and dislikes, and what kind of adult they will likely become. Includes many examples of companies, brands, and organizations who chased the youth demographic and got it right, or who failed to nail their audience Understand such concepts as Warholism, Tweenabees, Hand-me-ups, Massclusivity, The Facebook Effect, and Instantity Author has won many honors and much media recognition as a young entrepreneur and youth marketer to watch Want to understand the next generation? Get Chasing Youth Culture and Getting It Right and discover how to reach this fascinating and elusive demographic.

Mackenzie Blue
Mackenzie Blue

Author: Tina Wells

Publisher: Harper Collins

Published: 2009-05-12

Total Pages: 228

ISBN-13: 0061858943

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Meet Mackenzie Blue, aka Zee She has it all—smarts, talent, humor, and style. . . . Is it enough to survive middle school? Countdown to a 7th Grade Meltdown 1. Your BFF moves away. 2. Someone steals your diary and reveals your deepest secrets—to the entire class. 3. You have one chance to become a rock star and one chance to totally blow it. Guess what!? All three happened to me! School's a disaster already. Don't get me wrong—I love Brookdale Academy and I have a fabulous crew of friends. (At least, I think I do.) But, if I'm going to survive, I need all the help I can get!

The Zee Files
The Zee Files

Author: Tina Wells

Publisher: Graphic Arts Books

Published: 2022-04-05

Total Pages: 130

ISBN-13: 1513134833

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Fans of the bestselling Mackenzie Blue books will love this spin-off series that follows Zee's new adventures across the pond—in London! MOM'S CHOICE AWARDS® Gold Recipient 2021 American Fiction Awards Finalist, Young Adult category Winner, 2022 IndieReader Discovery Awards Mackenzie ("Zee") Blue Carmichael has never eaten fish 'n' chips, never slept away from home longer than a few nights, and knows nothing about London. But after her family relocates for her dad's new job, 13-year-old Zee leaves her old life in California behind for a new one in England. Zee lands in London and at her new boarding school, The Hollows, hoping to find new friends and jump-start her music career. All of that proves difficult between a chilly roommate, a BFF who's gone MIA, and distractions from the poshest—and cutest—student in her grade. Will Zee thrive in her new environment, and will London end up not being so bad after all? What readers are saying about The Zee Files: ★★★★★ “My daughter read this in just over a day!” ★★★★★ “Got this for my daughter for her 10th birthday! We read it together and absolutely LOVED the book!” ★★★★★ “We gave this book to my niece, and she loved it! She can't wait to see what happens next in the second book.”

Chasing Relevance
Chasing Relevance

Author: Dan Negroni

Publisher:

Published: 2018-04

Total Pages:

ISBN-13: 9780692098509

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today¿s millennial workforce is all too often misjudged andmisunderstood because most of us can¿t communicate with thisfast-moving, diverse and growing generation. we better learn how.By 2025 they will make up 75% of our employees and customers, and by 2017 they willcarry the bulk of the world¿s spending power. Companies that want to thrive and succeedcannot afford to ignore them.Chasing Relevance empowers businesses and their leaders by bridging youth andexperience to create powerful, connected workplaces.Chasing Relevance delivers a step-by-step framework that teaches organizational leadershow to bust through generational disconnects and find their own relevance to trulyunderstand, engage and maximize their millennial employees and customers.

Youth Culture and the Media
Youth Culture and the Media

Author: Bill Osgerby

Publisher: Routledge

Published: 2020-09-29

Total Pages: 276

ISBN-13: 1351065246

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This expansive, lively introduction charts the connections between international youth cultures and the development of global media and communication. From 1950s drive-ins and jukeboxes to contemporary social media, the book examines modern youth cultures in their social, economic, and political contexts. Exploring the rise of young people as a distinct media market, the book examines the relation of youth to modern consumerism, marketing, and digital technologies. The chapters are packed with analysis of media representations of youth, debates about the media’s 'effects' on young audiences, and young people’s use of the media to elaborate identities and negotiate social relationships. Drawing on a wealth of international examples, the book explores the impact of globalisation and new media technologies on youth cultures around the world. Assessing a profusion of worldwide research, the book shows how modern youth cultures can only be understood as part of an international web of connections, exchanges, and experiences. With an ideal balance between detailed examples and engaging analysis, this book is a must-read for anyone interested in youth cultures and the modern media.

The O.C.
The O.C.

Author: Lori Bindig

Publisher: Rowman & Littlefield

Published: 2013

Total Pages: 232

ISBN-13: 0739133160

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The O.C., A Critical Understanding, by Lori Bindig and Andrea M. Bergstrom, is a feminist cultural studies analysis of FOX's hit teen television drama The O.C. (2003-2007). Episodes of The O.C. are analyzed as a set of media texts that blur the boundaries between hegemonic and counter-hegemonic content. This analysis utilizes ancillary media such as director commentary in conjunction with content in order to understand how ideological content, in regards to gender, race, class, sexuality, and consumerism, is presented throughout the show. The O.C. is also examined in terms of audience analysis, auteur theory, aesthetics, and reality television spin-offs. Bindig and Bergstrom place The O.C. in a larger social context and explore the potential ramifications of popular media texts, as well as the series' cultural legacy which continues to resonate in media and culture.

Racial Stereotyping and Child Development
Racial Stereotyping and Child Development

Author: Diana T. Slaughter-Defoe

Publisher: Karger Medical and Scientific Publishers

Published: 2012

Total Pages: 133

ISBN-13: 380559982X

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In contemporary societies children's racial identity is co-constructed in response to racial stereotyping with extended family, peers and teachers, and potent media sources. The studies in this volume take cognizance of earlier research into skin colour and racial stereotyping, but advance its contemporary implications.

You're Not Lost
You're Not Lost

Author: Maxie McCoy

Publisher: Penguin

Published: 2018-08-21

Total Pages: 258

ISBN-13: 0525504486

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A tough-loving guide to figuring out your next steps and believing in yourself enough to take them If there's one phrase women’s leadership expert Maxie McCoy hears over and over again in talking to young women, it's "I'm so lost." Not only do they doubt the direction their lives are going—they don’t even know where to start making changes. This book provides a straight shot of encouragement to change that. You're Not Lost is the manifesto for a generation of women who don't have the self-confidence to trust their instincts and go for it. This compelling guide gets to the root of the problem, showing you how to drop the panic-inducing, big-picture obsession over "Where am I going with my life?" and instead shines a spotlight on the small yet impactful decisions that will take you from lost to found. With step-by-step advice, thought-provoking exercises, and real-life stories from Maxie and other inspirational women who have been there and succeeded, this book is an energizing action plan for getting to the amazing career and life you deserve.

Youth Cultures in the Age of Global Media
Youth Cultures in the Age of Global Media

Author: Sara Bragg

Publisher: Springer

Published: 2014-02-06

Total Pages: 178

ISBN-13: 1137008156

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This book explores the impact of globalisation and new technologies on youth cultures around the world, from the Birmingham School to the youthscapes of South Korea. In a timely reappraisal of youth cultures in contemporary times, this collection profiles the best of new research in youth studies written by leading scholars in the field.